Business Details
50+ Years
experience
Emergency
services
Your Trusted Local Electric Cooperative in Keystone Heights
Clay Electric has been a trusted provider of electric power in North Florida since our formal incorporation in 1937. As a member-owned, not-for-profit cooperative, we prioritize community needs and service reliability above all else. Our history of innovation includes early adoption of computer systems in 1966, implementation of remote meter reading in 1994, and development of advanced outage management tools through our MyClayElectric platform. We serve over 100,000 members across 15 counties, maintaining a strong commitment to democratic governance and local control. Our team of experienced professionals manages over 10,000 miles of distribution lines while implementing vegetation management programs and storm preparedness initiatives to ensure grid resilience.Through community programs like Operation Round Up and the Youth Tour to Washington, we demonstrate our dedication to improving the communities we serve. Our investment in technology, including GPS mapping and advanced metering infrastructure, ensures modern, efficient service delivery. With five district offices strategically located across our service area, we provide localized support while maintaining centralized operational excellence. Our leadership team brings decades of combined experience in cooperative management and electric utility operations.
Services
Electricity Supply
Outage Restoration
Energy Efficiency Programs
Community Initiatives
Payment Services
Power Theft Reporting
Vegetation Management
Storm Preparedness
Member Portal Access
New Service Requests
Details
- Year established: 1937
Highlights and features
- We operate as a member-owned cooperative with democratic governance since 1937
- Our advanced metering infrastructure enables real-time outage detection and management
- We maintain 10,000+ miles of distribution lines with proactive vegetation management programs
- Our Operation Round Up program has distributed millions to local communities since 2016
- We offer 24/7 outage reporting through multiple channels including mobile app access
What people say
Reliable power supply
Quick outage restoration
Community involvement
Modern payment options
Responsive customer service
Services
Electricity Supply
We deliver reliable electricity to over 100,000 member-owners across North Florida through our 10,000+ mile distribution network. Our service includes continuous grid maintenance, voltage regulation, and capacity management to ensure consistent power quality. Our cooperative structure ensures competitive rates while maintaining infrastructure investments for future reliability.
Outage Restoration
Our 24/7 outage management system combines automated reporting with GPS-tracked crews to restore power efficiently. We maintain emergency response plans updated after each major weather event, with real-time outage maps showing affected areas. Customer service representatives coordinate with field crews to provide status updates during restoration efforts.
Energy Efficiency Programs
We offer energy audits, Kill A Watt meter rentals, and efficiency tips to help members reduce consumption. Our Together We Save program provides specific recommendations for home energy improvements. The MyClayElectric app gives daily usage insights to help manage electricity consumption patterns effectively.
Community Initiatives
Through Operation Round Up and our foundation, we distribute member-donated funds to local organizations. Our Youth Tour program sends high school students to Washington, D.C., while scholarship programs support local education. We partner with Touchstone Energy for additional community-focused programs and resources.
Payment Services
We provide multiple payment channels including online payments, automated phone payments, and a PrePaid program for budget control. Our Preferred Due Date Plan accommodates different payment schedules, while credit score payment assistance helps members maintain service during financial hardship.
People
Richard K. Davis
General Manager & CEO
Ricky Davis has led Clay Electric since 2009 after serving as Orange Park District Manager and Director of Operations. With over 25 years in electric cooperative management, he brings extensive experience in utility operations and member services.
Justin Williams
Chief Officer of Corporate Services & Human Resources
Justin Williams oversees corporate services and human resources, ensuring effective organizational management. He brings extensive experience in cooperative operations and community engagement initiatives across our service territory.
Chris Bryan
Chief Engineer
As Chief Engineer, Chris Bryan manages technical operations and infrastructure development. He ensures our power delivery systems meet engineering standards while planning for future capacity needs across our growing service area.
Mark Maxwell
Chief Financial Officer
Mark Maxwell oversees financial operations, maintaining fiscal responsibility while supporting strategic investments. He ensures competitive rates through effective cost management and financial planning for long-term stability.
Derick Thomas
Chief Public Relations Officer
Derick Thomas manages communications and public relations, maintaining community connections through outreach programs. He coordinates media relations and cooperative messaging to enhance member engagement across our service region.
Questions
How do I report a power outage?
Report outages through the MyClayElectric app, website, or by calling 855-939-3840. The app provides real-time outage status updates and location-based reporting.
What payment options are available?
We offer online payments, automated phone payments, and a PrePaid program. Members can also set up preferred due dates or enroll in credit score payment assistance programs.
How does the cooperative support local communities?
Through Operation Round Up donations, Youth Tour scholarships, and local initiatives funded by member contributions. Our foundation distributes millions annually to community organizations across 15 counties.
What energy efficiency programs exist?
We provide free energy audits, Kill A Watt meter rentals, and the Together We Save program with personalized efficiency recommendations for residential and business customers.
How is the cooperative governed?
Member-elected Board of Trustees governs our cooperative. Board members represent specific trustee districts and make decisions focused on member interests and cooperative principles.
What storm preparedness measures exist?
We maintain updated emergency operations plans with damage assessment procedures. Our vegetation management program reduces tree-related outages, and we invest in grid-hardening infrastructure improvements.
Videos
