Business Details
34 Years
experience
Custom Upholstery Services in Roanoke, VA
Established in 1992 by Freddie King, King's Auto Upholstery has built an unparalleled reputation for excellence in custom upholstery services spanning automotive, motorcycle, and marine applications. With over 30 years of hands-on experience, Freddie's deep expertise and personal involvement in every project ensure meticulous attention to detail and innovative design solutions. Our team of skilled craftsmen, including Jeff, Tim, and Dennis, specializes in creating award-winning interiors for both show cars and everyday vehicles, featured in numerous enthusiast magazines. We pride ourselves on transforming factory designs into bespoke masterpieces tailored to each client's vision. Our commitment to quality is reflected in long-standing customer relationships, with clients like Ed Spangler maintaining partnerships for over 34 years.Recognized globally for our craftsmanship, we serve as a trusted partner for discerning clients seeking perfection in interior design. Our process combines technical precision with artistic flair, ensuring every project meets exacting standards while maintaining the vehicle's unique character. From classic restorations to modern custom builds, we deliver exceptional results that consistently exceed expectations. Our work has earned accolades at prestigious events like NSRA and Goodguys car shows, cementing our position as industry leaders. Transparency, reliability, and a passion for automotive heritage drive every interaction with our valued clients.
Services
Custom Upholstery
Seat Covers
Headliners
Convertible Tops
Motorcycle Seats
Interior Restoration
Audio System Installation
Embroidery Work
Carpet Installation
Dash Redesign
Details
- Year established: 1992
Highlights and features
- We offer 30+ years of specialized automotive upholstery expertise
- Freddie King personally oversees every custom interior project
- Award-winning team with magazine-featured craftsmanship
- Proven track record with 34-year customer relationships
- Specialize in transforming factory designs into unique masterpieces
What people say
Exceptional craftsmanship
Personalized service
Award-winning interiors
Reliable and skilled team
Stands out at car shows
Services
Custom Upholstery
We create bespoke automotive interiors tailored to each vehicle's unique character. Our craftsmen combine traditional techniques with modern materials to produce show-winning designs. Clients receive personalized consultations to develop one-of-a-kind interiors that enhance both classic and contemporary vehicles.
Convertible Tops
Specializing in premium convertible top installations using durable vinyl materials. Our team ensures perfect fitment and weatherproofing while maintaining aesthetic appeal. We handle complete replacements and repairs for both modern and vintage convertibles.
Motorcycle Seats
We design and build custom motorcycle seats combining comfort with distinctive style. Services include foam shaping, leather wrapping, and personalized embroidery. Our seats enhance both cruiser and performance bikes while maintaining ergonomic support.
Interior Restoration
Expert restoration of vintage vehicle interiors to original specifications. We source period-correct materials and employ traditional techniques to preserve historical accuracy while upgrading comfort and durability for modern use.
Audio Integration
Professional installation of modern audio/video systems within custom interiors. Our team seamlessly integrates XM radios and digital displays without compromising design integrity, ensuring optimal sound quality and functionality.
People
Freddie King
Owner & Lead Designer
With over 30 years in automotive upholstery, Freddie established King's Auto Upholstery in 1992. His hands-on approach and design expertise have earned global recognition, creating award-winning interiors featured in major car magazines.
Questions
What types of vehicles do you work on?
We specialize in automotive, motorcycle, and marine upholstery for both modern and classic vehicles.
How long does a typical project take?
Project timelines vary by complexity but average 4-8 weeks for complete interior builds.
Do you work with international clients?
Yes, we've served clients globally, offering shipping coordination and virtual design consultations.
Can you match original factory designs?
Our team accurately replicates factory specifications while offering modern comfort upgrades.
What sets you apart from competitors?
Freddie King's personal oversight, 30+ years of specialized experience, and award-winning craftsmanship distinguish our work.
