Business Details
50+ Years
experience
Emergency
services
Trusted Hearth, Garage Door & Outdoor Product Solutions in Roanoke
Dixie Products has been a trusted name in hearth, home, and garage door solutions for 65 years. Founded in 1959 by Al Silverstein, our family-owned business has grown from a specialty distributor to Southwest Virginia's leading provider of garage doors, gas logs, fireplaces, and outdoor living products. With over 200 years of combined experience among our team, we pride ourselves on delivering expert sales, installation, and service from our 8,000-square-foot Roanoke showroom. Our commitment to quality is reflected in our A+ Better Business Bureau rating, D&B recognition, and active membership in the Hearth Products Association.As a second-generation business, we continue our tradition of supporting local communities while offering cutting-edge products like Wayne Dalton garage doors, LiftMaster openers, and premium gas and wood stoves. Our team of certified professionals ensures every customer receives personalized guidance, from selecting the perfect Ambiance fireplace to scheduling expert installation. We maintain rigorous service standards, including in-store burner repairs and custom hearth solutions, backed by our unmatched local market knowledge and a 24/7 emergency service line for urgent needs.
Services
Garage Door Installation
Gas Log Sales
Fireplace Service
Outdoor Grill Assembly
Wood Stove Installation
Garage Door Repair
Gas Fireplace Maintenance
Custom Hearth Solutions
Remote Control Systems
BBQ Grill Delivery
Details
- Year established: 1959
Highlights and features
- Family-owned with 65 years of local expertise in hearth and garage systems
- Over 200 combined years of experience among certified technicians
- A+ Better Business Bureau rating with D&B business recognition
- Largest showroom in Southwest Virginia featuring 8,000 sq ft of products
- Authorized dealer for premium brands like Wayne Dalton and LiftMaster
Associations and certifications
- Better Business Bureau A+
- Dun & Bradstreet
What people say
65-year expertise
Knowledgeable staff
Reliable installations
Extensive selection
Family-owned tradition
Services
Garage Door Installation
Professional garage door installation services featuring Wayne Dalton and custom-built solutions. Our certified technicians handle complete system setup including tracks, springs, and LiftMaster openers. We provide expert guidance for matching door styles with home aesthetics and security needs.
Gas Log Sales
Premium gas log sales including vent-free and direct-vent options. We offer installation, maintenance, and replacement log services with access to exclusive brands like American Hearth and White Mountain Hearth products. Our experts ensure proper sizing and safety compliance.
Fireplace Service
Comprehensive fireplace maintenance and repair for gas and wood-burning systems. Services include burner cleaning, vent inspection, and component replacement. Our technicians service both direct-vent and traditional wood fireplace systems with in-store repair options available.
Outdoor Grill Assembly
Full assembly and delivery services for gas, charcoal, and pellet grills. We handle Broilmaster and specialty brand installations with expert setup guidance. Our team ensures proper regulator installation and safety checks for all outdoor cooking equipment.
Custom Hearth Solutions
Tailored hearth product solutions combining fireplaces, inserts, and outdoor fire pits. We offer design consultations for integrating Ambiance and Solaire products into residential spaces. Services include liner installation, door replacements, and vent system customization.
People
Mark Silverstein
Owner & CEO
Second-generation leader with decades of hearth and garage door industry expertise. Oversees operations while maintaining his father's commitment to quality and community. Drives innovation in product selection and customer service standards.
Kevin
Sales Manager
Leads sales team with specialized knowledge in garage door systems and outdoor living products. Provides expert guidance for matching customer needs with premium product solutions.
Michael
Service Manager
Manages technical team for installation and repair services. Ensures adherence to safety standards for gas, wood, and electric fireplace systems. Coordinates emergency service response.
Brian
Warehouse Manager
Oversees inventory management for 8,000 sq ft showroom and warehouse. Ensures timely availability of replacement parts and special order items for customer projects.
Lolly
Marketing Manager
Develops community engagement initiatives and digital marketing strategies. Promotes local 'shop small' initiatives while managing brand presence across digital platforms.
Questions
What products does Dixie Products specialize in?
We specialize in hearth products, garage doors, and outdoor living solutions including gas logs, fireplaces, BBQ grills, and premium garage door systems.
Are you a locally owned business?
Yes, we're a second-generation family-owned business serving Roanoke Valley since 1959 with deep community ties and local market expertise.
Do you offer installation services?
Yes, we provide professional installation for all products including garage doors, gas logs, fireplaces, and outdoor grills with certified technicians.
What are your business hours?
Tuesday-Friday 8:00am-4:00pm, Saturday 9:00am-2:00pm. Emergency service available during specified weekday hours.
Do you service what you sell?
Yes, our certified technicians service all products we sell including garage door systems, gas/wood fireplaces, and outdoor cooking equipment.
Are you BBB accredited?
Yes, we maintain an A+ rating with the Better Business Bureau and are recognized by Dun & Bradstreet for business excellence.
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