Business Details
Award-Winning Public Relations Services in Albany
Media Marketing is an award-winning public relations firm based in Albany, New York, with a proven track record of delivering impactful media strategies. Our team comprises seasoned professionals from journalism, broadcasting, and print media backgrounds, enabling us to craft compelling narratives that resonate with target audiences. Founded by Howard Schaffer, a recognized authority in media relations with over two decades of regional marketing expertise, we specialize in editorial marketing, crisis management, and public affairs.Our approach combines deep media relationships, strategic social media optimization, and hands-on client collaboration to secure placements in newspapers, trade publications, and broadcast platforms. We prioritize understanding client goals to build mutually beneficial relationships with stakeholders, ensuring credibility and visibility in competitive markets.
Services
Public Relations
Social Media Management
Editorial Marketing
Crisis Management
Public Affairs
Media Training
Press Collateral
News Tracking
Interview Bookings
Media Monitoring
Highlights and features
- We offer 20+ years of media relations expertise from former journalists and news producers.
- Our team maintains time-tested relationships with local and national media outlets.
- We specialize in crisis management with proactive communication strategies.
- Our social media consulting optimizes SEO and audience engagement.
- We provide hands-on editorial marketing tailored to client-specific goals.
What people say
Outstanding efforts
Greater visibility
Timely press coverage
Dramatic business difference
Superb press coordination
Services
Public Relations
Our public relations services focus on building and maintaining client relationships with media outlets through strategic outreach and press collateral. We develop customized communication plans to enhance brand visibility and credibility. Our team leverages journalism expertise to create compelling narratives that align with client objectives and media deadlines.
Social Media Management
We provide comprehensive social media management including content creation, SEO optimization, and analytics monitoring. Our strategies enhance online presence through platform-specific engagement tactics and real-time reputation management. Services include staff training and daily account maintenance across major networks like Facebook and Twitter.
Crisis Management
Our crisis management team develops proactive communication plans to address potential reputational threats. We provide media response protocols, stakeholder communication frameworks, and community outreach strategies. Services include press release drafting, spokesperson training, and coordinated media monitoring during critical situations.
Editorial Marketing
We specialize in creating newsworthy content through expert interviews, trade publication placements, and broadcast feature development. Our approach combines journalistic integrity with marketing strategy to position clients as industry thought leaders. Services include story pitching and media kit creation for product launches.
Public Affairs
Our public affairs division facilitates government and policy stakeholder engagement through legislative meeting coordination and political strategy development. We help clients navigate regulatory landscapes by connecting them with policymakers and crafting policy-aligned communication campaigns that resonate with both lawmakers and constituents.
People
Howard Schaffer
Founder and Operator
Howard Schaffer is a public relations expert with 20+ years of regional marketing experience. He previously served as Deputy PR Director for Arnold & Company Advertising and as press aide to Governor Mario Cuomo. He holds a Master's in Public Communications from SUNY Albany and teaches as an Adjunct Professor.
Questions
What industries do you specialize in?
We work with businesses, trade associations, and nonprofits across various sectors including hospitality, healthcare, and consumer goods.
How do you measure PR campaign success?
We track media placements, social media engagement metrics, and client business outcomes through regular performance reports.
Can you handle national media campaigns?
Yes, our team has established relationships with media outlets across the United States for effective national coverage.
What crisis management services do you offer?
We provide press release drafting, communication protocols, and media response strategies to protect client reputation during crises.
Do you provide social media training?
Yes, we offer comprehensive social media training programs for businesses looking to improve their digital presence.
How do you develop editorial content?
Our team creates strategic content through expert interviews, media outreach, and tailored story pitching to relevant publications.
