Business Details
15 Years
experience
Expert Direct Response Marketing Training & Consulting
At Direct Response, we have established ourselves as a premier authority in direct response marketing education and consulting. With over 25 years of hands-on experience, our founder Greg Sarnow has guided Fortune 500 companies, entrepreneurs, and marketing professionals through the complexities of direct-to-consumer strategies. Our expertise spans campaign management, feasibility analysis, media optimization, and on-site training for DRTV operations. We specialize in helping clients launch products through integrated direct response television, radio, and digital marketing solutions. Our team has managed over $1 billion in DRTV media buys for industry leaders like Avon, Sears, and Chase.We offer immersive training programs, including our renowned DRTV Management Boot Camp, designed to equip professionals with actionable insights. Our approach combines strategic financial analysis with vendor accountability to maximize ROI for clients. We maintain strong relationships with top service providers in production, media buying, and fulfillment. Our track record includes advising ad agencies, media buyers, and venture capital firms on direct response strategies. Through public courses and customized on-site training, we continue to shape industry best practices in accountable advertising.
Services
Campaign Management
Feasibility Analysis
Media Optimization
On-Site Training
Infomercial Production
Vendor Management
Financial Analysis
Radio Direct Response
Public Courses
DRTV Consulting
Details
- Year established: 2011
Highlights and features
- 25+ years managing $1B+ in DRTV media buys for Fortune 500 companies
- Founder served as president of American Television Time and Infusion Brands
- Developed training programs for hundreds of DRTV professionals
- Specialize in cross-platform media strategies and vendor accountability
- Proven track record with clients like Avon, Toshiba, and Chase
Services
Campaign Management
Our campaign management services optimize direct response television initiatives through strategic media buying and performance tracking. We develop comprehensive plans that integrate creative production with data-driven media placement. Our team ensures proper back-end infrastructure for successful campaign scaling while maintaining strict vendor accountability standards.
Feasibility Analysis
We conduct thorough feasibility assessments for DRTV projects, evaluating market potential and financial viability. Our analysis includes ROI projections, competitive landscape reviews, and risk assessment frameworks. This service helps clients determine optimal entry paths through royalty agreements, partnerships, or entrepreneurial ventures.
Media Optimization
Our media optimization experts maximize campaign efficiency through strategic channel selection and budget allocation. We analyze cross-platform performance metrics to identify cost-effective solutions. Services include in-house media buying training and selection of qualified media partners for maximum campaign impact.
On-Site Training
We provide comprehensive on-site training programs for direct response operations teams. Our curriculum covers DRTV best practices, vendor management protocols, and media strategy implementation. Training sessions are customized for ad agencies, telemarketing firms, and in-house marketing departments.
Infomercial Production
Our production consulting services guide clients through effective infomercial creation. We help select qualified producers, develop compelling content structures, and implement branding strategies that enhance product credibility. The service includes cost analysis and production workflow optimization for long-form and short-form formats.
People
Greg Sarnow
CEO
Greg Sarnow founded Direct Response with 25+ years of DRTV experience. He has managed $1B+ in media buys for Fortune 500 clients and served as president of American Television Time. His expertise spans campaign management, feasibility analysis, and media optimization.
Questions
What direct response marketing training programs do you offer?
We provide DRTV Management Boot Camps, public courses, and customized on-site training covering campaign management, media optimization, and feasibility analysis.
How do you help clients with DRTV campaign development?
We offer feasibility analysis, vendor management, media buying strategy, and back-end infrastructure development to ensure campaign success and scalability.
What experience do your consultants have?
Our team has 25+ years managing $1B+ in DRTV media buys for Fortune 500 companies and has trained hundreds of industry professionals.
Can you help with infomercial production?
We provide production consulting including vendor selection, content development, and cost optimization for both long-form and short-form infomercials.
Do you work with ad agencies and media buyers?
Yes, we offer specialized training and consulting services to help ad agencies and media buyers implement effective direct response strategies.
What locations do you serve?
While based in Austin, TX, we provide services nationwide with on-site training and consulting available across the United States.
