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Business Details
23 Years
experience
Powersports Vehicles Dealer in Rocklin, CA
Roseville Yamaha was founded in April 2003 by Sean Coplen, a former technology industry professional seeking to revolutionize the powersports retail experience. Our dealership operates under the philosophy that exceptional customer service should be the standard, not a premium offering. Over two decades, we have grown to become Northern California's #1 Yamaha dealership and the fastest-growing Polaris dealer in the Sacramento region. Our team of certified technicians and sales professionals maintains factory certifications from Yamaha, Kawasaki, Polaris, and Suzuki, achieving an impressive 99% Customer Satisfaction Index (CSI) rating. We have received Yamaha's prestigious ProYamaha and Sport Specialists awards for 11 consecutive years, recognizing our commitment to operational excellence and customer care.

Our facilities feature extensive inventories of new and pre-owned powersports vehicles, including ATVs, motorcycles, scooters, side-by-sides, and watercraft. We serve customers across Northern California, extending our reach to Nevada and the San Francisco Bay Area. Our comprehensive services include sales, parts, maintenance, and customization, supported by a dedicated financing department offering competitive rates. We actively support local charities and community initiatives while maintaining state-of-the-art facilities to ensure optimal customer experiences.
Services
ATV Sales Motorcycle Sales Scooter Sales Watercraft Sales Side-by-Side Sales Parts Department Service Maintenance Vehicle Financing Pre-Owned Inventory Rental Options
Details
  • Year established: 2003
Highlights and features
  • 20+ years of powersports industry experience since 2003
  • Factory-certified Yamaha, Kawasaki, Polaris, and Suzuki dealership
  • Maintains 99% Customer Satisfaction Index rating
  • Offers 0% APR financing options for qualified buyers
  • Serves customers across Northern California and Nevada
Associations and certifications
  • Yamaha Motor Corporation USA
What people say
Excellent service Knowledgeable staff Competitive pricing Prompt repairs Professional team
Services
ATV Sales
We offer comprehensive ATV sales with extensive inventory from leading manufacturers like Yamaha, Polaris, and Kawasaki. Our expert staff provides personalized guidance to help customers find the perfect off-road vehicle. Competitive financing options and trade-in evaluations ensure accessible ownership for recreational and utility needs.
Parts Department
Our parts department stocks genuine components for all major powersports brands with same-day availability for most items. Special orders typically arrive within 2-5 business days with delivery coordination available. Certified technicians ensure correct part selection tailored to individual riding requirements and vehicle specifications.
Service Maintenance
Factory-certified technicians deliver premium maintenance and repair services for all powersports vehicle types. We maintain ProYamaha Gold certification through rigorous training standards and customer satisfaction metrics. Scheduled appointments ensure timely service with transparent pricing and detailed maintenance explanations.
Financing Options
We provide flexible financing solutions including 0% APR for qualified buyers and extended payment terms. Our finance department works with multiple lenders to secure competitive rates for new and pre-owned vehicle purchases. Special promotions frequently include manufacturer incentives and discounted interest programs.
Pre-Owned Inventory
Our pre-owned selection features thoroughly inspected vehicles with detailed service histories. Every used unit undergoes multi-point inspection by factory-trained technicians before resale. Warranty options and financing packages remain available for qualified pre-owned purchases with transparent pricing structures.
People
Sean Coplen
Founder
Established Roseville Yamaha in 2003 after 15-year technology career. Graduated from Pepperdine University with extensive motorsports industry experience. Leads dealership operations with focus on customer satisfaction and community involvement.
Tyson Wynarski
Specialized Tech
Head Specialized technician with expertise in e-bike repairs and maintenance. Recognized for exceptional customer service and technical proficiency. Provides personalized solutions for complex repair requirements with attention to detail.
Questions
What financing options are available for new vehicle purchases?
We offer 0% APR financing for qualified buyers, extended payment terms, and manufacturer incentives. Our finance team works with multiple lenders to secure competitive rates tailored to individual credit profiles.
Do you service all powersports vehicle brands?
Yes, while we're factory-authorized for Yamaha, Kawasaki, Polaris, and Suzuki, our certified technicians service all major brands. We maintain ProYamaha Gold certification and invest in ongoing technical training programs.
What service areas do you cover?
We primarily serve Northern California including Sacramento, Roseville, and El Dorado Hills. Our customer base extends to Reno/Sparks areas and San Francisco Bay Region including Oakland and San Jose.
Are parts available for immediate purchase?
Most parts are available same-day with special orders typically arriving within 2-5 business days. Our parts department coordinates delivery to offsite repair facilities when needed.
Do you offer vehicle delivery services?
Yes, we provide delivery services for new vehicle purchases. This service is particularly popular with customers who need transportation solutions before acquiring appropriate towing equipment.