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Sales Training & Coaching Experts | Eric Lofholm
Eric Lofholm is a premier sales training and coaching organization founded on the principle that 'Selling Equals Service.' With over 25 years of experience in commissioned sales and 20+ years professionally training sales professionals, our founder Eric Lofholm has trained over 10,000 individuals globally. We specialize in delivering actionable strategies through our proprietary methodologies, including the 3-Step System for sales mastery and the Sales Mountain Methodology. Our expertise extends to corporate training, 1-on-1 coaching, and comprehensive online programs designed to elevate sales performance across industries.

As a trusted authority in sales development, we combine practical tools with continuous improvement principles to help businesses achieve measurable revenue growth. Our team maintains industry-leading standards through 1,000+ training webinars, 100+ sales training videos, and 15 best-selling books on sales strategy. We demonstrate our commitment to client success through proven results, including $500 million+ in revenue generated by our students and a 30-year track record of transforming sales professionals into champions.
Services
Sales Training Corporate Coaching Online Courses Speaking Engagements 1-on-1 Coaching
Details
  • Year established: 1999
Highlights and features
  • 25+ years in commissioned sales with $500M+ revenue generated by students
  • Trained over 10,000 sales professionals globally since 1999
  • Author of 15 best-selling sales methodology books including 'The System'
  • 1,000+ live training webinars and 100+ sales training videos produced
  • Proprietary 3-Step System for consistent sales presentation success
Services
Sales Training Programs
Our comprehensive sales training programs combine 30 years of proven methodology with practical tools for immediate implementation. Designed for both individuals and teams, these programs focus on lead generation, appointment setting, and closing techniques. Participants gain access to live Zoom sessions, AI coaching tools, and proprietary resources like the Sales Mountain Methodology.
Corporate Training
Customized corporate training solutions address specific sales challenges through targeted workshops and team development. Our approach combines on-site training with follow-up support to ensure lasting implementation of new strategies. Businesses benefit from measurable improvements in sales performance and team cohesion through our proven training frameworks.
1-on-1 Coaching
Individualized coaching programs provide personalized guidance through structured sessions with experienced sales mentors. Clients receive tailored feedback on their sales approach, objection handling techniques, and strategic planning. The coaching includes access to exclusive resources and a supportive community for ongoing development.
Online Courses
Self-paced online courses deliver key sales strategies through video lessons, downloadable resources, and interactive content. Courses cover topics from basic sales fundamentals to advanced closing techniques. Students gain lifetime access to course materials and can participate in live Q&A sessions with instructors for additional support.
Speaking Engagements
Keynote presentations and workshops combine motivational content with actionable sales strategies. Tailored to specific business needs, these sessions cover topics like sales mindset, leadership development, and performance optimization. Clients receive customized content that aligns with their organizational goals and challenges.
People
Eric Lofholm
President/CEO
Master sales trainer with 25+ years experience, trained 10,000+ professionals globally. Developed proven sales methodologies used by top performers. Author of 15 best-selling sales books and creator of 100+ training videos.
Questions
What sales training programs do you offer?
We offer tiered sales training programs including Bronze, Silver, Gold, Platinum, and Diamond Protégé levels with progressively advanced strategies and coaching.
Do you provide corporate sales training?
Yes, we deliver customized corporate training programs that address specific sales challenges and implement proven strategies for measurable business growth.
Are there online sales courses available?
We offer multiple online sales courses covering topics like closing techniques, time management, and strategic planning with lifetime access to training materials.
Can I get 1-on-1 sales coaching?
Yes, our personalized 1-on-1 coaching programs provide individualized guidance with experienced sales mentors through structured sessions and ongoing support.
Do you offer free sales training resources?
We provide free daily sales boost calls, training videos, and our book 'The System' in digital format to help improve sales performance.