Business Details
16 Years
experience
Brand Development & Franchise Marketing Solutions
Bon's Eye Marketing is a strategically creative agency specializing in brand development and market positioning. Founded in 2010, our team combines journalistic expertise with innovative marketing solutions to craft compelling brand identities through visual design, messaging, and multimedia storytelling. We serve businesses ranging from startups to international franchises, offering tailored services in logo development, digital marketing, video production, and franchise brand management.Our FranBAM system provides customized brand asset management solutions, empowering franchisees while maintaining corporate control. With a focus on transparency, collaboration, and data-driven creativity, we help brands connect emotionally with audiences through cohesive visual, verbal, and experiential strategies.
Services
Brand Development
Franchise Marketing
Video Production
Website Design
Graphic Design
Digital Marketing
Logo Creation
Marketing Strategy
Details
- Year established: 2010
Highlights and features
- We offer a proprietary FranBAM brand asset management system for franchises
- Our team combines journalistic storytelling with strategic marketing expertise
- We provide data-driven creative decisions based on market research
- We maintain transparent communication throughout all project phases
- We specialize in franchise brand development with 15+ years of experience
Associations and certifications
- American Institute of Graphic Artists
- N.C. Press Association
Services
Brand Development
Our brand development service creates cohesive brand identities through strategic analysis and creative implementation. We develop brand personalities, visual systems, and messaging frameworks that resonate with target audiences. Our approach combines market research with storytelling expertise to create brands that maintain relevance and competitive advantage across evolving markets.
Franchise Marketing
Specialized marketing solutions for franchise systems address brand consistency and local market adaptation. We develop scalable marketing systems that balance corporate control with franchisee flexibility. Our FranBAM platform provides centralized access to marketing materials while maintaining brand integrity across multiple locations and franchise operations.
Video Production
Full-service video production creates compelling brand narratives for franchise recruitment and consumer engagement. Our team produces commercials, training materials, and social media content that showcase brand values. We combine cinematic techniques with marketing strategy to create videos that drive franchise growth and customer acquisition.
Logo Development
Logo development services create distinctive brand marks that communicate core brand values. We design primary and secondary logos with comprehensive brand guidelines for consistent application. Our process includes naming conventions and visual identity systems that establish strong brand recognition across all marketing channels.
Digital Marketing
Comprehensive digital marketing strategies enhance brand visibility through targeted online campaigns. Our services include social media management, OTT streaming advertising, and email marketing solutions. We develop integrated digital approaches that align with overall brand strategy while delivering measurable engagement metrics and ROI.
People
Steve Bon
President & Co-owner
Co-founder with 15+ years of brand development experience, Steve leverages journalistic expertise to craft compelling brand narratives that drive business growth through strategic storytelling.
Sarah Bon
President & Co-owner
As co-owner, Sarah focuses on client relationships and brand strategy, bringing creative vision to franchise marketing solutions that balance corporate needs with franchisee flexibility.
Steve Rivenbark
Art Director
Leading visual design efforts, Steve develops brand aesthetics that combine artistic excellence with market effectiveness, ensuring consistent visual identity across all client projects.
Alex Fitzpatrick
Digital Strategist
Specializing in digital marketing and video production, Alex creates engaging content strategies that enhance brand visibility and audience engagement through innovative online approaches.
Raney Davis
Senior Graphic Designer
With extensive experience in visual communications, Raney develops brand collateral and marketing materials that maintain aesthetic consistency while meeting specific campaign objectives across multiple platforms.
Questions
What brand development services do you offer?
We provide comprehensive brand development including logo design, brand guidelines, visual identity systems, and messaging frameworks that create cohesive brand experiences across all customer touchpoints.
How does your FranBAM system work for franchises?
FranBAM is a customized brand asset management system that gives franchisees marketing independence while maintaining corporate brand control through centralized access to approved marketing materials.
What industries do you specialize in?
While we work across industries, we specialize in franchise marketing with experience in healthcare, food service, retail, and professional services brands seeking national expansion.
What video production services are available?
Our video services include commercial production, franchise recruitment videos, social media content, product promotions, and training materials that align with overall brand marketing strategies.
How do you approach franchise marketing strategy?
We develop integrated marketing strategies that balance brand consistency with local market adaptation, creating scalable systems that support franchise growth while maintaining brand integrity.
