Business Details
34 Years
experience
Your Trusted Media Planning and Buying Partner in High Point, NC
Media Placement Services has been a leader in media planning and buying since 1992, offering specialized expertise in both traditional and digital advertising. Our media-only focus allows us to deliver tailored strategies that align with evolving industry trends and client needs. With over three decades of experience, we combine deep industry knowledge with data-driven insights to optimize media campaigns. Our team prioritizes client relationships, ensuring transparency, integrity, and innovative solutions that drive measurable results.We serve diverse sectors including education, finance, healthcare, and nonprofits, leveraging our 170+ years of combined expertise to create impactful cross-channel campaigns. Our commitment to continuous improvement and ethical practices has solidified our reputation as a trusted partner in the advertising landscape.
Services
Digital Media Buying
Traditional Media Buying
Media Planning
Insights & Reporting
Dashboard Solutions
Details
- Year established: 1992
Highlights and features
- We offer 30+ years of expertise in media planning and buying.
- Our integrated strategies combine traditional and digital advertising for maximum impact.
- Client-focused approach ensures tailored solutions aligned with business goals.
- Transparent practices with a commitment to ethical media partnerships.
- Innovative use of data analytics and performance dashboards for campaign optimization.
Associations and certifications
- HUB Certified
- WBE
- WOSB
What people say
Game changer
Driving growth
Data-driven decisions
Trusted partner
Campaign optimization
Services
Digital Media Buying
Our digital media buying services encompass programmatic display, video, social media, and search engine marketing. We leverage data analytics to target audiences across platforms like Google, Meta, and streaming services. With expertise since 2008, we optimize campaigns for maximum ROI through real-time performance tracking and strategic ad placements.
Traditional Media Buying
We specialize in traditional media placements including TV, radio, print, and out-of-home advertising. Our 30+ years of industry relationships ensure competitive rates and strategic placements. From local radio spots to national TV campaigns, we create integrated solutions that complement digital efforts and expand brand reach.
Media Planning
Our media planning process combines market research, competitive analysis, and audience insights to develop customized strategies. We identify optimal channels and messaging for each client, ensuring alignment with business objectives. This data-driven approach maximizes campaign efficiency and effectiveness across both traditional and digital platforms.
Insights & Reporting
We provide customizable dashboards and detailed reporting for campaign tracking. Our analytics include key metrics, ROI calculations, and optimization recommendations. Real-time data visualization helps clients understand campaign performance and make informed decisions for continuous improvement in their advertising strategies.
Dashboard Solutions
Our all-in-one dashboard consolidates data from paid and organic marketing channels. It offers real-time insights, customizable reports, and cross-channel performance tracking. This tool enables clients to monitor KPIs, identify trends, and optimize campaigns efficiently, providing a holistic view of their marketing investments and outcomes.
People
Peggy Shufelt
Founder & President
With over 30 years in media advertising, Peggy established Media Placement Services in 1992. Her leadership focuses on client relationships and strategic growth, leveraging deep industry expertise to drive the agency's success.
Mark Long
Vice President, Operations
Mark oversees daily operations and strategic planning, ensuring seamless execution of media campaigns. His 20+ years in advertising contribute to optimizing processes and maintaining high client satisfaction standards.
Dan Verrillo
Account Manager
Dan specializes in media planning and buying, combining analytical skills with creative problem-solving. His experience spans traditional and digital channels, helping clients achieve measurable results through targeted advertising strategies.
Tonya Geren
Account Manager
Tonya manages client accounts with a focus on campaign optimization. Her expertise in media analytics and cross-channel strategies ensures clients receive data-driven recommendations for improved advertising performance.
Mandy Bradshaw
Manager of Digital Services
Mandy leads digital initiatives, specializing in programmatic advertising and social media strategies. With 15+ years in digital media, she develops innovative solutions that enhance client visibility and engagement across online platforms.
Questions
What services does Media Placement Services offer?
We provide digital and traditional media buying, strategic planning, performance analytics, and cross-channel dashboard solutions tailored to client needs.
How long has Media Placement Services been in business?
We've specialized in media planning and buying since 1992, with over 30 years of industry experience.
What industries do you work with?
We serve education, finance, healthcare, government, nonprofits, and other sectors with customized advertising strategies.
How do you measure campaign success?
We use real-time analytics, performance dashboards, and detailed reporting to track KPIs and optimize ROI for every campaign.
Are you certified as a diverse business partner?
Yes, we're HUB Certified, WBE, and WOSB certified as a women-owned business in North Carolina.
Can you handle both digital and traditional advertising?
Yes, our integrated approach combines expertise in both digital and traditional media for comprehensive campaign solutions.
