Call Now
Website
Call
Business Details
36 Years
experience
Custom Jewelry Design & Repair Experts in Rochester
Established in 1990, SJ Jewelers has evolved from a small family business into an industry leader, combining innovative design with top-quality craftsmanship. Our team specializes in creating timeless jewelry pieces that blend modern technology with traditional handcrafted techniques, offering elegant yet wearable designs for everyday use. With over 25 years of experience in jewelry repair, we guarantee quality workmanship while treating each piece as if it were our own. Our commitment to ethical diamond sourcing includes selling GIA, EGL, and AGS certified diamonds, all accompanied by appraisals for insurance purposes. We pride ourselves on building long-term relationships through unforgettable service, as evidenced by our reputation as Rochester's Favorite Jeweler in 2022.

Our skilled designers work with gold, titanium, platinum, and palladium to create custom pieces that reflect personal stories and lasting beauty. The repair center offers quick turnaround times for services including prong work, ring resizing, watch repairs, and pearl restringing. Customer satisfaction remains our priority, demonstrated through transparent communication and competitive pricing across all services. Our team of professionals, including Scott, Peggy, and Jenna, brings expertise and personalized attention to every client interaction. This dedication to excellence has earned us numerous positive testimonials from satisfied customers who praise both our products and service quality.
Services
Jewelry Repair Custom Design Diamond Certification Ring Sizing Watch Repair
Details
  • Year established: 1990
Highlights and features
  • Over 25 years of jewelry repair experience with guaranteed workmanship
  • Offer GIA, EGL, and AGS certified diamonds with insurance appraisals
  • Custom design services for unique, personalized jewelry creations
  • Quick turnaround times for all repair and sizing services
  • Family-owned business with award-winning customer service since 1990
Associations and certifications
  • GIA
  • EGL
  • AGS
What people say
Unforgettable service Perfect custom design Quick repair turnaround Knowledgeable staff Beautiful jewelry quality
Services
Custom Design
Create one-of-a-kind jewelry pieces tailored to your vision. Our designers work with gold, platinum, and palladium to transform ideas into wearable art. Perfect for engagement rings and special occasion jewelry, this service combines modern technology with traditional craftsmanship to ensure lasting beauty and personal significance.
Jewelry Repair
Expert repair services for all types of jewelry. Our experienced technicians handle prong work, ring resizing, watch repairs, and pearl restringing. With over 25 years of experience, we guarantee quality workmanship while treating each piece with the care it deserves, ensuring your valuable items maintain their beauty for generations.
Diamond Certification
Offering ethically sourced diamonds with GIA, EGL, and AGS certification. Each diamond comes with a professional appraisal for insurance purposes. Our certified diamonds meet strict quality standards, giving customers confidence in their purchase while ensuring transparency about each stone's characteristics and value.
Ring Sizing
Professional ring resizing services for various metals including silver, 14k, 18k gold, and platinum. Our technicians ensure proper fit while maintaining the integrity of your jewelry. Quick turnaround times available for both simple and complex resizing requirements, with options for same-day service when possible.
Watch Repair
Comprehensive watch repair services including battery replacement, band adjustments, crystal replacement, and movement repairs. Our experts handle both modern and vintage timepieces, offering cleaning and overhaul services to maintain accurate timekeeping. We work on various watch types to ensure proper functionality and longevity.
People
Scott
Owner
Co-founder of SJ Jewelers with over 30 years in the jewelry industry. Specializes in custom design and diamond selection. Known for exceptional customer service and technical expertise in precious metals.
Peggy
Designer
Experienced jewelry designer with expertise in creating custom engagement rings. Brings creative vision to life while maintaining technical precision. Recognized for helping clients achieve their perfect jewelry designs since 1994.
Jenna
Sales Associate
Customer service specialist with extensive knowledge of diamond certification and jewelry care. Assists clients in selecting perfect pieces while providing expert guidance on jewelry maintenance and preservation.
Questions
What types of jewelry repair services do you offer?
We provide comprehensive repair services including prong work, ring resizing, watch repairs, pearl restringing, and stone setting. Our technicians handle silver, gold, and platinum with quick turnaround times.
Do you offer custom jewelry design services?
Yes, we specialize in custom design. Our designers work with gold, platinum, and palladium to create unique pieces tailored to your vision, combining modern technology with traditional craftsmanship.
Are your diamonds certified?
We sell GIA, EGL, and AGS certified diamonds. Every diamond comes with a professional appraisal for insurance purposes, ensuring ethical sourcing and quality standards.
How long does jewelry repair typically take?
Most repairs are completed within one business day. Complex repairs may take longer, but we provide clear timelines and prioritize urgent requests when possible.
Do you offer watch repair services?
Yes, we handle complete watch repair including battery replacement, band adjustments, crystal replacement, and movement overhauls for both modern and vintage timepieces.
Is an appointment necessary for jewelry services?
While walk-ins are welcome, appointments ensure dedicated time with our designers or repair specialists. We recommend scheduling for custom design consultations and complex repair evaluations.
Reviews (2)
Tim Nela
Feb 23, 2021 Report
I want to thank everyone at S.J. Jewelers for all that they did for me!! I've never ring shopped before, but John, Peggy, and Scott made it such a great experience. My fian loves her new ring, and I highly recommend S.J. Jewelers for anyone looking for jewelry. Thank you so much!!
Samantha McCollum
Jun 19, 2020 Report
We walked in looking for a bride wedding band. They were very helpful! They even offered to order a band so we could see it in person but wasn't obligated to purchase if we didn't like it. When it came in, I went in to look at it and tried it on they made sure my engagement ring was clean before matching the wedding band up and it match perfectly and even fit! I highly recommend them and as they are top notch customer service, knowledgeable and going above and beyond to make sure we were happy!!!