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Business Details
23 Years
experience
Your Trusted Digital Marketing Partner in Santa Barbara
Mission Web Marketing was founded in Santa Barbara nearly two decades ago with a mission to help clients increase website traffic, conversions, and sales. Our team combines deep digital expertise with a commitment to delivering exceptional customer experiences. We specialize in creating cutting-edge online solutions that drive measurable results for businesses across industries. With a focus on integrating marketing, sales, and operational systems, we provide comprehensive digital strategies tailored to each client's unique needs. Our team of seasoned professionals brings decades of combined experience in web development, SEO, and paid advertising. We pride ourselves on maintaining long-term client relationships through transparent communication and data-driven decision-making.

Our approach emphasizes continuous performance measurement to ensure sustained growth and profitability. As a coast-to-coast company with offices in California, North Carolina, and Ukraine, we serve clients nationwide while maintaining a personalized touch. Our track record includes transforming underperforming websites into revenue-generating assets and helping businesses navigate digital challenges during critical periods. This combination of technical proficiency, strategic thinking, and client-centric service defines our approach to digital marketing excellence.
Services
Digital Marketing Web Design SEO Services Paid Advertising Analytics
Details
  • Year established: 2003
Highlights and features
  • We offer over 20 years of proven experience in digital marketing and web development
  • Our team provides comprehensive solutions from web design to paid advertising campaigns
  • We guarantee measurable results with data-driven marketing strategies
  • Our experts maintain transparency with regular performance reporting and analysis
  • We combine technical expertise with business consulting to optimize marketing ROI
What people say
Top search results Exceptional website design Doubled online bookings Top notch work Substantially more revenue
Services
Digital Marketing
Our digital marketing services combine strategic planning with technical execution to boost online visibility. We create customized campaigns that integrate SEO, content marketing, and paid advertising to drive qualified traffic. With over 20 years of experience, we help businesses across industries develop data-driven marketing strategies that deliver measurable ROI through improved conversion rates and customer acquisition.
Web Design
We specialize in creating responsive WordPress websites that combine aesthetic appeal with functional performance. Our designs integrate seamlessly with CRM systems and e-commerce platforms to create unified digital experiences. With expertise in UI/UX design and over two decades of experience, we build websites that not only look professional but also drive business results through optimized user journeys and conversion-focused layouts.
SEO Services
Our SEO experts implement ethical 'white hat' strategies to improve organic search rankings and drive sustainable traffic growth. We conduct comprehensive website audits, keyword research, and content optimization to enhance search visibility. With over 20 years of experience and proven success in competitive markets, we help businesses achieve top positions in search engine results pages through ongoing optimization and performance tracking.
Paid Advertising
We create and manage high-performance paid advertising campaigns across Google, Facebook, and Amazon platforms. Our team optimizes ad spend to maximize return on investment through targeted audience segmentation and continuous campaign refinement. With expertise in PPC management and conversion rate optimization, we help businesses achieve immediate visibility while maintaining cost-effective advertising strategies that deliver measurable revenue impact.
Analytics
Our analytics services focus on transforming raw data into actionable business insights. We implement comprehensive tracking systems to measure website performance, campaign effectiveness, and customer behavior. Through customized dashboards and regular reporting, we help businesses understand their digital performance metrics and make data-driven decisions to optimize marketing strategies and improve overall business outcomes.
People
Eric Petersen
Founder & President
Digital marketing pioneer with 25+ years of experience in web development and internet marketing. Former executive at major direct marketing companies, recognized as an e-commerce authority and international conference speaker.
Tom Sullivan
Director of Search & Analytics
Search marketing expert with 20+ years in online and traditional marketing. Former product lifecycle manager with P&L responsibility, specializing in developing profit-driven digital marketing programs for diverse business sectors.
Oleh Kolesnyk
Director of Web Development
Senior web developer with 15+ years of experience in front-end development and database programming. Specializes in creating technically complex websites with seamless user experiences, bringing international development expertise from Ukraine.
Fred Sherman
Creative Director
Award-winning creative director with 25+ years in graphic design and marketing strategy. Former creative lead for major brands like Coca-Cola and Disney, specializing in UI/UX design and brand identity development for digital platforms.
Kathleen Callahan
Finance Manager
Experienced finance professional with 30 years in accounting and office management. Oversees financial operations with expertise in modern accounting systems, bringing stability and financial oversight to the agency's operations.
Questions
What digital marketing services do you offer?
We provide comprehensive digital marketing services including SEO, paid advertising, web design, analytics, and brand consulting to help businesses grow their online presence and revenue.
How long have you been in business?
We've been helping businesses succeed online for over 20 years with our digital marketing expertise since our founding in Santa Barbara.
Do you work with businesses outside California?
Yes, we serve clients nationwide and internationally with offices in California, North Carolina, Pennsylvania, and Ukraine, supporting businesses of all sizes.
What industries do you specialize in?
We work with diverse industries including retail, e-commerce, professional services, and lifestyle brands, adapting our strategies to each business's unique needs and market.
Can you help with website redesigns?
Yes, we specialize in creating modern, responsive WordPress websites and complete website redesigns that improve user experience and drive business results.
How do you measure marketing success?
We use comprehensive analytics to track KPIs, conversion rates, and ROI, providing regular performance reports to demonstrate the impact of our marketing efforts.