Business Details
9 Years
experience
Tech-Driven Affiliate Marketing Services for Sustainable Growth
Partnercentric is an independent performance-partner marketing agency that helps powerhouse and challenger brands grow measurable revenue through affiliate, influencer, and partner channels. Founded in 2017, we pair strategic service with proprietary technology, including the FUSE technology suite, to deliver transparency, incrementality, and data-backed outcomes. Our team of affiliate channel experts, marketing strategists, and precision tacticians work together to capitalize on extraordinary opportunities for growing businesses. Backed by a 20+ year record of operational innovation, we transcend the status quo to build better solutions and maximize channel value. We optimize brand-publisher relationships, tighten attribution gaps, and root out fraud to deliver short-term performance and long-term growth.Our mission is to question limits, set new performance standards, and bring power to better partnerships. We are committed to authentic relationships, innovation, systems thinking, independence, and clarity in all our client interactions. Our patented FUSE technology platform integrates with analytics tools like GA4 to provide actionable insights, automate commission corrections, and eliminate misattribution. We serve growth-minded, data-focused brands across industries, offering full-service affiliate program management, strategic partner development, and cross-channel alignment expertise.
Services
Full-Service Affiliate Management
Strategic Partner Development
Cross-Channel Attribution
FUSE Technology Integration
Publisher Recruitment
Commission Optimization
Brand Safety Compliance
Performance Analytics
Program Launch Services
Incrementality Measurement
Details
- Year established: 2017
Highlights and features
- We combine 20+ years of operational innovation with patented FUSE technology for data-backed outcomes.
- Our team includes industry experts and executive partners dedicated to each client account.
- We deliver 30% average savings in commission spend through automated attribution corrections.
- We offer network-agnostic partner recruitment focused on incremental value, not just clicks.
- Our proprietary incrementality model identifies partners driving true revenue growth.
What people say
200% sales increase
Transparent communication
Responsive team
36% spend savings
Strong partnership growth
Services
FUSE Incrementality
Our proprietary FUSE Incrementality technology measures true partner value by identifying affiliates driving new customers and incremental sales. Using GA4 integration, we provide vertical-benchmarked scoring to optimize partner investments. This solution reduces wasted commission spend by up to 30% while focusing resources on high-impact partnerships.
Full-Service Affiliate Management
We handle complete affiliate program execution from partner recruitment to compliance and optimization. Each account receives dedicated industry experts and an Executive Partner. Services include contract negotiation, performance tracking, and strategic growth planning tailored to brand objectives and vertical requirements.
Strategic Partner Development
Our data-driven approach prioritizes partners most likely to drive incremental value. Using proprietary scoring models and FUSE technology insights, we cultivate long-term relationships with high-impact publishers. This includes targeted outreach, performance monitoring, and partnership optimization to maximize ROI.
Cross-Channel Attribution
We align affiliate reporting with existing analytics stacks like GA4 for cleaner data and better forecasting. This integration enables accurate measurement of affiliate channel contributions, eliminates attribution gaps, and provides actionable insights for strategic decision-making across marketing channels.
FUSE Precision
Our patented FUSE Precision feature automates commission corrections using verified data. This technology identifies and eliminates duplicate credits, reduces misattribution by an average of 30%, and enforces payout rules consistently. The system provides real-time adjustments to optimize affiliate spending efficiency.
People
Adam Dahlen
VP of Client Development
Affiliate marketing expert with extensive experience driving client growth through strategic partner development and performance optimization.
Julie Stepkowski
VP, Client Success
Client success leader focused on delivering measurable results through data-driven affiliate strategies and technology integration.
Yehuda Jason Neuman
Senior VP of Influencer Marketing
Influencer marketing strategist developing innovative approaches to integrate influencer partnerships with affiliate programs.
Patrick Revnew
Business Development Executive
Business development professional connecting brands with performance marketing opportunities through affiliate channel expansion.
Andrew Bressers
Client Development Executive
Client-focused executive helping brands maximize affiliate program performance through strategic partnership development.
Questions
How does PartnerCentric measure affiliate program effectiveness?
We use proprietary FUSE technology integrated with GA4 to track incremental revenue, identify high-value partners, and eliminate misattribution through automated commission corrections.
Can you help reduce affiliate marketing costs?
Yes, our FUSE Precision technology typically identifies 30% misattribution in affiliate spend, redirecting budgets to partners delivering actual revenue growth.
What industries do you specialize in?
We serve diverse sectors including retail, finance, insurance, telecom, legal, and travel, with customized strategies for each vertical's unique challenges.
How do you ensure brand safety?
Brand safety is foundational to our services, with proprietary technology protecting against ad fraud and compliance violations in all partner relationships.
What makes your approach different from other agencies?
We combine patented technology with hands-on expertise, using your analytics data as the truth source rather than platform-specific metrics for transparent decision-making.
Do you work with both new and established brands?
Yes, we partner with both challenger brands and market leaders, offering scalable solutions from program launch to optimization of mature affiliate channels.
