Business Details
32 Years
experience
Your Source for Innovative Cruelty-Free Beauty
Founded in 1994 by Ofra and David Gaito, Ofra Cosmetics has evolved from a leading manufacturer of cosmetology school kits to a direct-to-consumer beauty innovator since 2015. Our South Florida-based headquarters serves as the hub for developing, manufacturing, and distributing high-quality, cruelty-free cosmetics that prioritize good-for-you ingredients. With a philosophy that beauty is personal and ever-evolving, we create products that empower individuals to express their true selves. Our commitment to innovation is matched by our dedication to ethical practices, ensuring all formulations remain 100% cruelty-free and gluten-free. Over decades, we've built a global community of beauty lovers who trust our expertise in delivering bold, reliable, and inclusive makeup solutions. Our team combines deep industry experience with a passion for pushing creative boundaries, continuously testing new formulations to enhance the beauty journey.As pioneers in highlighter and liquid lipstick categories, we maintain rigorous quality control standards while staying responsive to emerging trends and customer needs. Our e-commerce platform offers seamless access to curated collections, from professional-grade palettes to everyday essentials, supported by a loyalty program that rewards customer engagement. Through social media and educational content, we foster connections with beauty enthusiasts worldwide, reinforcing our position as a trusted authority in the cosmetics industry. Every product reflects our mission to make transformative beauty accessible without compromising on safety or ethical values.
Services
Makeup Products
Skincare Solutions
Liquid Lipsticks
Highlighters
Eyeshadow Palettes
Beauty Bundles
Cruelty-Free Cosmetics
Online Retail
Loyalty Program
Professional Formulations
Details
- Year established: 1994
Highlights and features
- We offer 30+ years of combined beauty industry expertise from our founding team.
- Our products are developed, manufactured, and quality-tested in-house in South Florida.
- We guarantee 100% cruelty-free and gluten-free formulations.
- Our loyalty program rewards customers with points on every purchase.
- We provide professional-grade makeup solutions trusted by beauty educators globally.
What people say
Vibrant pigmentation
Cruelty-free commitment
Long-lasting formulas
Innovative palettes
Excellent customer service
Services
Cruelty-Free Makeup
OFRA's cruelty-free makeup line includes professional-grade products developed without animal testing. Our formulations use safe, high-quality ingredients that meet global ethical standards while delivering bold, wearable results. Customers benefit from reliable, long-lasting makeup that aligns with their values.
Eyeshadow Palettes
Our curated eyeshadow palettes feature versatile color combinations for both everyday wear and dramatic looks. Each palette contains premium pigments that blend seamlessly, offering professional artists and beauty enthusiasts endless creative possibilities. Quality control ensures consistent texture and color payoff in every formulation.
Liquid Lipsticks
OFRA's liquid lipstick collection provides intense color with comfortable, long-wearing formulas. These smudge-proof lip products maintain vibrancy throughout the day while nourishing lips with moisturizing ingredients. The range includes both bold statement shades and wearable neutrals for diverse preferences.
Highlighter Products
Our highlighter line delivers buildable radiance with smooth, blendable formulas that enhance natural features. From subtle sheen to dramatic sparkle, these products offer versatile application for both makeup artists and everyday users seeking luminous finishes.
Skincare Solutions
OFRA's skincare collection addresses multiple concerns including hydration, texture, and discoloration with targeted treatments. These products incorporate effective ingredients to support healthy skin while preparing the perfect canvas for makeup application, maintaining our commitment to ethical formulation.
People
Ofra Gaito
Founder
Beauty industry veteran with decades of experience creating innovative cosmetics and developing professional training programs for cosmetology students before launching OFRA's direct-to-consumer brand in 2015.
David Gaito
Co-Founder
Beauty business strategist who helped establish OFRA's initial B2B success supplying cosmetology education kits before transitioning to direct-to-consumer beauty solutions that now serve customers worldwide.
Questions
Are all OFRA products truly cruelty-free?
Yes, we guarantee 100% cruelty-free formulations with no animal testing at any production stage.
Where are OFRA products manufactured?
All products are developed and manufactured at our South Florida headquarters facility.
Do you offer international shipping?
We ship to most countries worldwide through our e-commerce platform with standard and expedited options.
What payment plans are available?
We offer Afterpay's interest-free payment plan allowing purchases to be split into four biweekly installments.
Can I find OFRA products in stores?
While primarily online, we maintain a store locator showing select retail partners carrying our products.
How do I join the Beauty Bonuses program?
Create a free account during checkout to start earning points redeemable for discounts and exclusive offers.
