Business Details
28 Years
experience
BSM Media: Mom Marketing Experts
BSM Media is a pioneering marketing agency specializing in connecting brands with moms through authentic influencer campaigns. With over 25 years of experience, we leverage a network of 45,000+ vetted mom influencers to deliver targeted strategies that drive engagement and sales. Our expertise spans influencer matchmaking, retail activation, user-generated content, and data-driven social campaigns. Founded by renowned expert Maria Bailey, we combine deep industry insights with a personalized approach to help brands navigate the $2.1 trillion mom market. Our proven methodologies and award-winning programs have earned trust from Fortune 500 companies and startups alike, ensuring measurable results through genuine connections. 
Services
Influencer Matchmaking
Retail Activation
UGC & Reviews
Ambassador Programs
Social Campaigns
Sampling & Events
Consumer Insights
Creative Strategy
Details
- Year established: 1998
Highlights and features
- 25+ years of specialized expertise in mom-focused marketing.
- 45,000+ vetted mom influencers across all platforms.
- Award-winning campaigns recognized by Ad Age and PR Week.
- Data-driven strategies tailored to mom consumer behaviors.
- Direct access to founders with Fortune 500 brand experience.
What people say
Crushed it
Sales increase
Rapid response
Quality results
Highly recommended
Services
Influencer Matchmaking
BSM Media connects brands with vetted mom influencers across platforms. Our network spans nano to celebrity creators, ensuring authentic partnerships that resonate with target audiences. We specialize in aligning brand goals with influencers who drive measurable engagement and conversions.
Retail Activation
We bridge digital campaigns with in-store success through strategic retail activation. Our programs boost visibility and drive sales at major retailers like Walmart and Target, combining influencer buzz with on-shelf performance for maximum impact.
UGC & Reviews
Our user-generated content campaigns feature authentic reviews and unboxing videos. By leveraging trusted mom voices, we create compelling Amazon listings and social proof that influence purchasing decisions and build brand credibility.
Social Campaigns
Custom social media strategies engage moms across Instagram, TikTok, and YouTube. We develop platform-specific content that aligns with audience behaviors, ensuring brands maintain relevance and drive meaningful interactions in key digital spaces.
Consumer Insights
We provide actionable insights through surveys and focus groups with real moms. Our data-driven approach uncovers purchasing motivations and trends, guiding campaigns that resonate with specific demographics like Millennial or Gen Z moms.
People
Maria Bailey
Founder + CEO
Maria Bailey is a marketing expert and author with 25+ years of experience in mom-focused marketing. She has written eight books on the subject and founded Mom Talk Radio. Maria leads BSM Media's strategic vision.
Laura Motsett
Chief Financial Officer
Laura Motsett manages financial operations at BSM Media with over 20 years of experience. She ensures fiscal stability while supporting event planning and client relations.
Lauren Goldberg
Vice President, Account Strategy
Lauren Goldberg develops data-driven marketing strategies with 20+ years of experience. She specializes in omni-channel promotions and influencer programs for Fortune 500 clients.
Natalie Zupo
Director of Influencer Marketing
Natalie Zupo leads influencer campaigns with 14+ years of digital marketing expertise. She manages consumer communities and executes creative strategies that drive brand engagement.
Megan Borgese
Strategic Partnerships Manager
Megan Borgese builds brand partnerships with 15 years of marketing experience. She combines traditional and digital strategies to create impactful campaigns that exceed client expectations.
Questions
What makes BSM Media unique in mom marketing?
BSM Media combines 25+ years of experience with a network of 45,000+ vetted mom influencers. Our founder, Maria Bailey, pioneered mom marketing strategies that remain industry standards.
Which demographics does BSM Media target?
We specialize in Millennial, Gen Z, and New Moms, along with pet parents, grandparents, and multicultural demographics through tailored influencer campaigns.
Can BSM Media handle international campaigns?
Yes, we execute campaigns across the U.S., Canada, UK, and Brazil with localized strategies that resonate with regional mom communities.
How does BSM Media measure campaign success?
We track engagement, conversions, and sales data while providing detailed reports on influencer performance and consumer sentiment to ensure measurable ROI.
What industries work best with BSM Media?
Consumer packaged goods, retail, health products, and toys perform exceptionally well. Our expertise spans both DTC and brick-and-mortar brands.
Do you work with small businesses or startups?
Yes, we partner with brands of all sizes. Our flexible strategies adapt to budgets while maintaining the same high standards for campaign execution.
Videos
