Business Details
21 Years
experience
Strategic Marketing for Mission-Driven Organizations
Idfive is an integrated marketing and communications agency dedicated to amplifying the impact of mission-driven organizations in higher education, healthcare, nonprofit, and government sectors. With over two decades of experience, we combine informed design with emotional intelligence to create campaigns that resonate deeply with audiences. Our certified Minority Business Enterprise status reflects our commitment to diversity, equity, and inclusion in all aspects of our work. We approach every project with rigorous research, collaborative problem-solving, and a focus on delivering measurable results while maintaining ethical standards.Our team of strategists, designers, and developers works tirelessly to translate complex challenges into intuitive solutions that advance our clients' missions. From branding and digital strategy to media planning and UX design, we prioritize long-term partnerships built on trust, transparency, and shared values. Our Baltimore-based team serves clients locally and nationally, helping organizations communicate their purpose with clarity and conviction.
Services
Branding
Website Design
Video Production
UX Design
Media Strategy
Details
- Year established: 2005
Highlights and features
- 20+ years of experience serving mission-driven organizations
- Certified Minority Business Enterprise (MBE) status
- Research-driven approach combining data and creativity
- Specialized expertise in higher education and nonprofit sectors
- Commitment to diversity, equity, and inclusion in all work
Associations and certifications
- Minority Business Enterprise (MBE)
Services
Branding
We create authentic brand identities that resonate with target audiences while aligning with organizational missions. Our research-driven approach combines market analysis, stakeholder insights, and competitive benchmarking to develop positioning that differentiates clients in crowded markets. Through visual identity systems, messaging frameworks, and brand guidelines, we help organizations communicate their unique value propositions with consistency and clarity across all touchpoints.
Website Design
Our web solutions blend cutting-edge technology with user-centered design principles to create engaging digital experiences. We conduct comprehensive discovery sessions to understand organizational goals and audience needs before developing custom websites that reflect brand identity while optimizing functionality. Our development team ensures technical excellence through responsive design, performance optimization, and accessibility compliance, creating platforms that deliver measurable business outcomes.
Video Production
We craft compelling video content that brings organizational stories to life through emotional narratives and strategic messaging. Our production process includes concept development, scriptwriting, filming, and post-production editing to create content that engages audiences across multiple platforms. By combining technical expertise with creative vision, we help clients communicate complex ideas through visually striking formats that drive audience action and brand awareness.
UX Design
Our UX design services focus on creating intuitive digital interfaces that enhance user satisfaction and achieve business objectives. Through user research, persona development, and usability testing, we design experiences that balance organizational goals with audience needs. We employ information architecture, interaction design, and prototyping techniques to create solutions that improve engagement metrics while maintaining brand consistency across digital platforms.
Media Strategy
We develop data-driven media strategies that maximize campaign effectiveness across traditional and digital channels. Our approach combines audience segmentation, platform analytics, and performance tracking to optimize media spend while achieving specific marketing objectives. From programmatic advertising to social media campaigns, we create integrated plans that amplify brand messages through targeted content distribution and continuous performance optimization.
People
Andrs Zapata
Founder
With 30 years of industry experience, Andrs leads Idfive with a research-driven approach to digital solutions. He combines technical expertise with strategic vision to guide client projects while maintaining operational excellence. His leadership emphasizes continuous learning and innovation.
Caitlin Currey
Executive Vice President of Strategy
Caitlin brings extensive experience in communications strategy and brand development for nonprofit organizations. She specializes in creating effective marketing campaigns that align with organizational missions while mentoring team members to achieve professional growth through collaborative leadership.
Matt McDermott
VP of Growth + Innovation
With two decades of agency experience, Matt leads multidisciplinary teams in creating award-winning campaigns for diverse clients. His expertise spans education marketing and mentorship programs, focusing on developing underrepresented talent in creative industries through scholarship initiatives.
Jill Sprague
Associate Vice President of Media
Jill leads the media team with 15+ years of digital advertising expertise. She specializes in programmatic media buying and campaign optimization to help clients achieve specific marketing goals while balancing professional dedication with personal interests in fitness and family activities.
Peter Toran
Lead Strategist
Peter combines university leadership experience with strategic communications expertise to build client trust and support. His background in enrollment strategy and institutional branding helps organizations develop effective messaging frameworks that resonate with target audiences.
Questions
What industries does idfive specialize in?
We focus on higher education, healthcare, nonprofit organizations, and government sectors, helping mission-driven brands communicate their value through strategic marketing solutions.
How does idfive approach branding projects?
Our branding process combines qualitative research, market analysis, and stakeholder insights to create authentic identities that align with organizational missions and resonate with target audiences.
What digital services do you offer?
We provide comprehensive digital solutions including website design and development, UX optimization, video production, and data-driven media strategy across multiple platforms.
Are you a certified minority-owned business?
Yes, idfive is a certified Minority Business Enterprise (MBE) committed to diversity, equity, and inclusion in our operations and client partnerships.
How do you measure campaign success?
We use analytics-driven approaches to track key performance indicators, combining quantitative data with qualitative insights to evaluate effectiveness and optimize ongoing strategies.
What makes your agency different?
Our informed design methodology combines research rigor with creative excellence, focusing specifically on mission-driven organizations while maintaining certified MBE status and collaborative client relationships.
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