Bradford Printing, Inc

Direct Mail is just one part of the services that bradford printing can assist you with after your print job is completed. We support local businesses and mail houses and work with many in the Lansing area. Your project can go from design, print, bindery to the mailer with ease. We look forward to supporting your project with pride. Advertising mail, also known as direct, junk or admail, is the delivery of advertising material to recipients of postal mail. The delivery of advertising forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry.

Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact. Advertising mail includes advertising circulars, catalogs, CDs, pre-approved credit card applications, and other commercial merchandising materials delivered to both homes and businesses. It may be addressed to pre-selected individuals, or un addressed and delivered on a neighborhood basis.

Just one of the many services we can provide to our customers is the ability to design and produce their projects. Many of our clients already have a design house and or advertising agency which we support. But for those that are in need of smaller and ease of one-stop-shopping we offer our service to you. We have two staffers available to help in understanding your project and to assist you in developing a look and feel to your printing projects. The term graphic design can refer to a number of artistic and professional disciplines which focus on visual communication and presentation. Various methods are used to create and combine symbols, images and/or words to create a visual representation of ideas and messages.

A graphic designer may use typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated. Common uses of graphic design include magazines, advertisements and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important features of graphic design especially when using pre-existing materials or diverse elements.

Bradford Printing has assisted many of our clients with understanding best methods and opportunities to which they could successfully market and grow their products through the many functions of our daily activities. Growing your business is beneficial to our community and to each of us. When you grow we all grow. Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. [1] It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

Marketing is used to identify the customer, to keep the customer and to satisfy the customer. With the client as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. The evolution of marketing was caused due to mature markets and overcapacities in the last decades. Companies then shifted the focus from production to the customer in order to stay profitable.