Business Details
19 Years
experience
Trusted SEO & Digital Marketing Services in Huntsville, AL
Marketing on the Web is a digital marketing agency founded in 2007, specializing in SEO, SEM, and social media strategies. With over 30 years of combined experience, co-founders John Allen and Philip Busk have helped businesses achieve top search rankings and measurable growth. Our client-centric approach includes tailored audits, on-site optimization, and data-driven campaigns. We serve North Alabama businesses, offering scalable solutions from website analysis to reputation management. Our proven track record includes doubling client traffic and reducing ad spend while improving conversions. Partnering with top web designers ensures our clients' sites perform well in search results. We prioritize transparency, measurable outcomes, and long-term client success.
Services
SEO
SEM
Social Media Marketing
Website Audit
Reputation Management
Online Advertising
Law Firm Marketing
Content Marketing
Web Analytics
Website Optimization
Served areas
- Huntsville, Alabama
Details
- Year established: 2007
- Employees: 2
Highlights and features
- We offer 30+ years of combined SEO/SEM expertise from industry veterans.
- Our tailored strategies combine audits, optimization, and performance analytics.
- Proven success in doubling website traffic and reducing client ad spend.
- Specialized services for law firms and competitive local markets.
- Transparent partnerships with top Huntsville web designers for holistic solutions.
Associations and certifications
- Google Partner
What people say
Significant increase in visitors
Proven value
Talented team
Prompt service
90% traffic growth
Services
Search Engine Optimization
Our SEO services improve search rankings through on-site optimization, content refinement, and strategic link-building. We analyze competitors, optimize metadata, and implement schema markup to enhance visibility. Clients benefit from sustained organic growth and improved domain authority.
Search Engine Marketing
We manage targeted pay-per-click campaigns across Google, Bing, and social platforms. Our approach includes keyword research, bid optimization, and conversion tracking. Clients see immediate visibility gains while maintaining cost efficiency through performance-driven ad spend.
Social Media Marketing
Our social media strategies build brand engagement through content creation, audience targeting, and analytics. We develop platform-specific campaigns for Facebook, LinkedIn, and Instagram to increase follower interaction and drive website traffic for measurable business growth.
Website Audit
We conduct comprehensive audits evaluating technical SEO, content quality, and competitor benchmarks. Our reports identify optimization opportunities and structural improvements to enhance search performance. Clients receive actionable recommendations for both new and existing websites.
Reputation Management
Our system monitors review platforms, manages client responses, and promotes positive content. We implement strategies to highlight favorable feedback while addressing negative reviews professionally. This builds trust and improves overall brand perception across digital channels.
People
John Allen
Co-Founder
Former Intergraph executive with 25+ years in tech marketing. Pioneered SEO strategies since 1997, launched Microsoft-acquired products, and co-founded Marketing on the Web in 2007 to help businesses grow online.
Philip Busk
Co-Founder
30-year marketing veteran with Hughes Fellowship credentials. Specializes in SEM strategy, reducing ad spend by 40% for clients while doubling traffic. Joined Marketing on the Web in 2009 after successful entrepreneurial ventures.
Questions
What digital marketing services do you offer?
We provide SEO, SEM, social media marketing, website audits, and reputation management tailored to business needs.
How do you improve website visibility?
Through technical SEO, content optimization, strategic link-building, and targeted advertising campaigns.
Do you work with law firms?
Yes, we specialize in legal SEO and digital marketing with 25+ years of industry experience.
What's your typical client investment?
Most clients spend $1,000–$1,500 monthly on customized marketing packages.
How are results measured?
We use Google Analytics, conversion tracking, and monthly performance reports to demonstrate ROI.
Videos
Reviews (4)
Ben Macklin
Nov 25, 2019
Report
I highly recommend MOTW for anyone need help marketing their business online. I have worked with John and Philip for almost 10 years and they are the best online marketing specialists in North Alabama. They manage our SEO efforts, social media marketing, and website content. Their efforts have helped our company improve its online visibility, which has resulted in a considerable increase in website traffic each month.
We communicate monthly regarding our SEO campaigns, they keep us informed of any platform changes, they offer recommendations to improve our efforts, and they are always quick to respond to questions. If you are looking for help growing your business online, you should consider MOTW.
We communicate monthly regarding our SEO campaigns, they keep us informed of any platform changes, they offer recommendations to improve our efforts, and they are always quick to respond to questions. If you are looking for help growing your business online, you should consider MOTW.
Keith Lowe
Nov 25, 2019
Report
I've known John Allen for many years and I just wouldn't use anyone else. He has proven his value and integrity to me over and over. SEO is a very deep pool and John knows this stuff and therefore I don't have to. I simply can't recommend John highly enough - he is amazing.
Carmelita Iglesias
Oct 30, 2018
Report
I have had the absolute pleasure of working with Philip and John at Marketing on the Web for the past six months and have been blown away with their work. What an amazing team! They have gone above and beyond for us in every respect! Website traffic has increased tremendously, our digital presence is one of the best in our industry, and social media is exploding of the page! We could not be happier with their work, their expertise, and dedication to our company. There is simply no other company locally that can provide what they can, I highly recommend them.
Felica Sparks
Oct 30, 2018
Report
I would recommend MOTW over any other company that focuses on SEO!! They are the scientist of all things on the web. And truly nice guys, wonderful to work with!!