Business Details
21 Years
experience
Trusted AI & Digital Transformation Advisory Services
TELLUS International is a Dallas-based boutique management consulting company dedicated to helping organizations navigate business transformation in the AI era. With over 15 years of experience, we specialize in business model innovation, software lifecycle advisory services, and Microsoft ecosystem solutions for both software vendors and enterprise clients. Our team delivers predictable results through structured workshops grounded in industry-standard frameworks, leveraging modern digital tools for both in-person and virtual engagements. Founded by Dr. Petri I. Salonen, a former Microsoft ecosystem leader with extensive executive experience in IBM and Microsoft partner organizations, we combine deep technical expertise with practical business acumen. Our services span ecosystem research, channel development, US market entry strategies, and educational programs tailored to software productization and digital transformation. We pride ourselves on delivering value through research-backed methodologies that empower clients to implement best practices independently. Our track record includes hundreds of successful workshops with global ISVs, startups, and enterprise organizations seeking to optimize their technology adoption and business strategies.
Services
AI Strategy Workshops
Business Model Innovation
Microsoft Ecosystem Advisory
Fractional CIO Services
Software Lifecycle Consulting
Ecosystem Research
Channel Development
US Market Entry
Office 365 Optimization
Document Management Strategy
Details
- Year established: 2005
Highlights and features
- We offer 15+ years of experience in software business lifecycle consulting
- Our workshops deliver predictable results using industry-standard frameworks
- We provide fractional CIO/CTO services with executive-level expertise
- Our team has deep Microsoft ecosystem integration capabilities
- We combine software productization expertise with digital transformation strategies
Associations and certifications
- International Association of Microsoft Channel Partners
What people say
Efficient cloud knowledge conveyance
Creative business model redesign ideas
Professional and driven team
Programmatic business development solutions
Valuable partner channel expertise
Services
AI Strategy Workshops
Our AI Strategy Workshops help organizations develop comprehensive plans for implementing artificial intelligence solutions. Through a three-phase approach including pre-study analysis, interactive sessions, and post-workshop reporting, we help clients identify AI opportunities aligned with their business goals. Our methodology combines industry-standard frameworks with practical implementation guidance tailored to each organization's specific needs.
Fractional CIO Services
We provide experienced executive leadership for organizations needing temporary or part-time CIO/CTO expertise. Our fractional executives deliver strategic IT planning, technology assessment, and digital transformation guidance based on decades of experience in Microsoft ecosystem organizations. Services include IT governance, cybersecurity strategy, and technology innovation adoption tailored to each client's specific requirements.
Microsoft Ecosystem Advisory
Our Microsoft ecosystem advisory services focus on helping organizations optimize their use of Microsoft technologies. We specialize in Office 365 optimization, SharePoint implementation, and Power Platform integration. With 18 years of experience in Microsoft partner organizations, we provide expert guidance on collaborative solutions, document management, and business process automation within the Microsoft technology stack.
Software Lifecycle Consulting
We offer comprehensive consulting services covering all stages of the software product lifecycle. From initial concept development to market entry strategies, our services include business model innovation, pricing strategy, and go-to-market planning. We help software vendors develop and execute strategies for productization, commercialization, and ecosystem partnerships.
Ecosystem Research
Our ecosystem research services provide data-driven insights to validate software product development plans. We analyze market segments, competitive landscapes, and partnership opportunities within the Microsoft ecosystem. Our research helps clients make informed decisions about market positioning, channel development, and technology integration strategies tailored to their specific business objectives.
People
Dr. Petri I. Salonen
Founder and CEO
25-year veteran of Microsoft and IBM partner organizations with executive leadership experience in software development and business strategy. Former global IAMCP President and Microsoft ecosystem expert specializing in AI transformation.
Questions
What types of organizations benefit most from TELLUS workshops?
Our workshops are designed for software vendors developing IP-based solutions and enterprises implementing Microsoft technologies. We specialize in helping organizations with AI transformation and digital business model innovation.
What is included in your three-phase workshop methodology?
Our workshops include pre-study analysis, interactive in-person or virtual sessions, and post-workshop reporting. Each phase uses industry-standard frameworks to ensure actionable outcomes and practical implementation guidance.
Do you offer ongoing advisory services beyond workshops?
Yes, we provide fractional CIO/CTO services, ecosystem research, and market entry strategies. Our advisory services leverage our 15+ years of experience in Microsoft ecosystem organizations and software product development.
How do you help software vendors enter the US market?
We provide market research, channel development strategies, and partner ecosystem guidance. Our services include go-to-market planning, pricing strategy, and partnership development tailored to the Microsoft ecosystem.
What Microsoft technologies do you specialize in?
We focus on Office 365 optimization, SharePoint implementation, Power Platform integration, and Microsoft ecosystem solutions. Our expertise includes document management, workflow automation, and collaborative solutions.