Business Details
Your Trusted Creative Partner for Branding and Marketing Solutions
B Creative Group is a creative agency of problem solvers, innovative thinkers, and visual designers. We operate at the intersection of creative expression and business strategy, using market research and consumer insights to guide creativity and deliver results. By working with clients as partners, we ask the right questions and listen to your story to gain a holistic understanding of your business. Understanding why your brand existsthe essence of your company or organizationhelps us determine how to best support you. We specialize in building strong brands through advertising, branding, and digital solutions.Our team brings decades of experience in project management, graphic design, and technical development to every project. Clients like Johns Hopkins University, Rosetta Stone, and NASA trust us to translate concepts into impactful campaigns. We combine curiosity, community, creativity, and kindness to foster lasting relationships and harmony. Our mission is to inspire positive change through strategic creativity and authentic partnerships.
Services
Advertising
Branding
Digital Design
Market Research
Social Media Campaigns
Highlights and features
- We have over 25 years of experience in creative strategy and brand development.
- Our team includes certified experts in graphic design and digital marketing.
- We provide client-centric solutions grounded in market research and consumer insights.
- Our portfolio includes work with prestigious institutions like Johns Hopkins University and NASA.
- We combine artistic vision with business strategy to deliver measurable results.
Services
Advertising
We create targeted advertising campaigns across traditional and digital platforms. Our approach combines market research with creative storytelling to engage audiences and drive brand awareness. Clients benefit from our expertise in print, online, and outdoor advertising solutions tailored to their specific goals.
Branding
Our branding services develop cohesive visual identities that reflect your company's core values. From logo design to brand messaging, we create systems that ensure consistency across all touchpoints. This strategic approach helps businesses establish recognition and trust in competitive markets.
Digital Design
We specialize in responsive website design and mobile app development that prioritizes user experience. Our technical team translates concepts into functional digital solutions while maintaining aesthetic appeal. Services include email marketing platforms and social media campaign integration for comprehensive online presence.
Market Research
Our research services analyze market trends and consumer behavior to inform strategic decisions. Through competitive analysis and positioning studies, we help brands understand their audience better. This data-driven approach ensures marketing efforts align with market demands and opportunities.
Social Media Campaigns
We develop integrated social media strategies that boost engagement and grow digital audiences. Our campaigns combine content creation with analytics to optimize performance across platforms. Clients receive tailored solutions that align with their brand voice and business objectives.
People
Kerry Skarda
Founder, President
With over 25 years of experience, Kerry leads B Creative Group with a focus on combining art and business strategy. Her educational background from Maryland Institute College of Art shapes her approach to problem-solving through creativity and community engagement.
Brian Knowles
Creative Services Manager
Brian brings 25+ years of agency experience in project management and account service. His expertise ensures smooth project execution from concept to completion, leveraging his deep understanding of the creative process and production workflows.
Julie Jang
Senior Graphic Designer
With 15+ years in graphic design, Julie specializes in creating brand aesthetics and marketing solutions. Her attention to detail and problem-solving skills help clients develop visually compelling brand identities that resonate with target audiences.
Amber Sharkey
Graphic Designer
Amber contributes 7 years of design experience with a focus on transforming ideas into visually engaging content. Her educational background from Marywood University informs her creative approach to branding and digital design projects.
Spud
Technical Lead
As technical director, Spud bridges creative concepts with digital implementation. With two decades of web development experience, he specializes in transforming prototypes into functional digital solutions while maintaining technical excellence.
Questions
What industries do you specialize in?
We work with education institutions, healthcare organizations, consumer goods brands, and nonprofits. Our experience includes clients like Johns Hopkins University, NASA, and Rosetta Stone.
How do you approach brand development?
We start by understanding your brand's core essence through market research and consumer insights. This informs our creative strategy for identity systems, messaging, and marketing materials.
What digital services do you offer?
Our digital capabilities include responsive website design, mobile app development, email marketing platforms, and social media campaign management tailored to your brand's needs.
How long have you been in business?
Our team collectively has over 25 years of experience in creative services, with individual team members bringing decades of expertise in design, strategy, and technical implementation.
Can you handle both traditional and digital marketing?
Yes, we offer integrated solutions spanning print advertising, outdoor campaigns, online marketing, and social media strategies to create cohesive brand experiences across all channels.
