The Gage Team

Founded in 1978 by Tom and Rhonda Peed in an old blacksmith shop in Webster City, Iowa, The Gage Team began as a small publication company with its flagship product, Machinery Trader. Over decades, we expanded our reach and capabilities, embracing digital technologies in the 1980s and relocating to our current global headquarters in Lincoln, Nebraska. Our state-of-the-art facilities include advanced printing presses capable of producing millions of pages hourly and secure, high-capacity servers supporting our global customer base. We specialize in connecting buyers and sellers across the agriculture, construction, transportation, and aviation industries through a combination of print publications, online platforms, and cloud services. Our cloud applications empower equipment dealers, auctioneers, and sellers with tools to manage inventory, promote assets, and handle logistics, while buyers benefit from streamlined access to asset details and financing options.

Our culture values innovation, collaboration, and community stewardship, reflected in our partnerships with local nonprofits and employee-driven initiatives. With nearly 1,200 employees worldwide, we serve businesses of all sizes, from multinational corporations to family-owned operations. Our commitment to technological advancement and market-specific solutions ensures that clients receive real-time data and tailored services to drive success. We maintain a global presence through offices in Australia, New Zealand, Italy, South Africa, the United Kingdom, and across the United States, ensuring localized support for international markets.