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Rochester Sign Company Rochester Sign Company
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Business Details
41 Years
experience
Custom Signs & Signage Solutions in Rochester, NY
Since 1985, Rochester Sign Company has been dedicated to delivering high-quality custom signage solutions to businesses, organizations, and individuals across Rochester and the surrounding region. As an American-owned and operated full-service sign shop, we specialize in transforming creative concepts into visually striking signs that enhance brand visibility and drive customer engagement. Our expertise spans illuminated channel letters, dimensional lettering, cabinet signs, banners, vehicle graphics, and electronic message centers, all crafted with precision and durability.

With decades of experience, we prioritize personalized service, innovative design, and adherence to local building codes to ensure every project meets the highest standards. Our commitment to quality craftsmanship and customer satisfaction has made us a trusted partner for businesses seeking to make a lasting impression through effective signage solutions.
Services
Channel Letters Banners Cabinet Signs Vehicle Graphics Digital Printing Dimensional Letters Display Stands Electronic Message Centers Fleet Graphics Monument Signs
Details
  • Year established: 1985
Highlights and features
  • We have over 35 years of experience in custom signage design and installation.
  • Our full-service capabilities cover every stage from design to manufacturing and installation.
  • We use LED and durable materials to ensure long-lasting, energy-efficient signage.
  • Our team adheres to strict local electrical and building code compliance standards.
  • We offer 24/7 security lighting solutions through illuminated awnings and signs.
What people say
High-quality materials Professional service Creative designs Durable signs Prompt installation
Website
Services
Channel Letters
Custom channel letters provide depth and precision for business signage. These internally lit letters use LED or neon technology to ensure visibility day and night. Our team manufactures code-compliant signs that meet local electrical standards while creating professional branding for storefronts and commercial properties.
Vehicle Graphics
Fleet and vehicle graphics transform cars and trucks into moving billboards. Our durable vinyl wraps withstand weather conditions while promoting brands across roadways. We design cost-effective solutions ranging from full vehicle wraps to simple contact information displays for businesses seeking mobile exposure.
Electronic Message Centers
Programmable electronic message centers offer dynamic advertising with real-time updates. These bright LED displays attract attention through animations, color changes, and time/temperature features. We help businesses select appropriate sizes and configurations for optimal visibility and customer engagement in high-traffic areas.
Cabinet Signs
Durable cabinet signs provide illuminated branding solutions for businesses. These box-style signs accommodate large graphics and text while maintaining structural integrity. Our custom designs balance budget considerations with visual impact for churches, schools, and commercial properties requiring professional exterior signage.
Banners
Custom banners offer flexible advertising for sales, grand openings, and events. Available in multiple materials and configurations, our banners withstand indoor and outdoor conditions. We produce cost-effective solutions for short-term promotions or premium-quality long-term displays with options for various mounting systems.
Questions
What types of signs do you specialize in?
We create channel letters, dimensional letters, cabinet signs, vehicle graphics, electronic message centers, banners, and monument signs with both illuminated and non-illuminated options.
Do you handle sign permits and regulations?
Yes, our team assists with site surveys, local ordinance compliance, and permit acquisition to ensure all signage meets Rochester's building and electrical code requirements.
Can you design signs for 24/7 visibility?
We offer LED-illuminated signs, backlit awnings, and electronic displays that maintain visibility at all hours while enhancing security through nighttime lighting solutions.
What materials do you use for durability?
We use commercial-grade metals, UV-resistant plastics, and high-performance vinyls engineered to withstand Upstate New York's weather conditions for long-lasting signage.
Do you offer digital printing services?
Yes, our digital printing capabilities produce custom graphics for banners, vehicle wraps, business materials, and specialty items with precise color matching and consistency.
How quickly can you complete a sign project?
Project timelines vary by complexity, but our in-house manufacturing and installation teams work efficiently to meet deadlines while maintaining quality craftsmanship standards.