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20 Years
experience
Your Trusted Harley-Davidson Dealer in New Braunfels
Gruene Harley-Davidson has been serving New Braunfels and surrounding areas since 2006 with a commitment to excellence in motorcycle sales, service, and community engagement. As a family-owned business, we prioritize personalized customer relationships while offering the latest Harley-Davidson motorcycles, genuine parts, and professional service. Our factory-trained technicians complete over 400 hours of specialized training at Harley-Davidson University, ensuring expert maintenance and repairs. We maintain a vast inventory of Genuine H-D Parts and MotorClothes, backed by a 2-year factory warranty administered through our dealership network.

Recognized as 'Best Motorcycle Dealer' for five consecutive years, our team provides comprehensive solutions from new/used bike purchases to riding academy programs. Located near the Guadalupe River, we combine technical expertise with local knowledge to deliver exceptional value through transparent pricing and financing options including low APR offers.
Services
Motorcycle Sales Parts Department Service Department Riding Academy MotorClothes
Details
  • Year established: 2006
Highlights and features
  • Family-owned since 2006 with local market expertise
  • Factory-trained technicians with 400+ hours of specialized training
  • Award-winning service department (5x 'Best Motorcycle Dealer')
  • Access to proprietary tools and real-time technical updates
  • 2-year factory-backed warranty coverage
Associations and certifications
  • Harley-Davidson Authorized Service
What people say
Exceptional service Knowledgeable staff Great selection Award-winning Family-owned
Services
Motorcycle Sales
Offering the complete lineup of new Harley-Davidson motorcycles including Road Glide, Street Glide, and Fat Boy models alongside certified pre-owned options. Our sales team provides personalized guidance through financing options with competitive APR rates and trade-in evaluations. We maintain current inventory listings with detailed specifications for cruiser, touring, and trike models to help customers find their ideal match.
Service Department
Factory-authorized service center staffed by master technicians with specialized training from Harley-Davidson University. We perform all maintenance and repair work using genuine parts and proprietary tools, backed by a 2-year factory warranty. Our facility handles everything from routine maintenance to complex diagnostics and customization projects with guaranteed turnaround times.
Parts Department
Comprehensive inventory of Genuine Harley-Davidson parts and accessories available for immediate purchase or special order. Our parts specialists assist with component identification and compatibility verification for all model years. We offer both OEM replacement parts and performance-enhancing upgrades to maintain or improve your motorcycle's capabilities.
Riding Academy
MSF-certified motorcycle training programs for riders of all skill levels, including new rider courses with license waiver benefits. Our curriculum combines classroom instruction with hands-on practice using Harley-Davidson motorcycles, covering safety techniques, control fundamentals, and advanced riding maneuvers. Graduates receive insurance discounts and special financing offers.
MotorClothes
Official Harley-Davidson MotorClothes collection featuring riding gear, casual wear, and accessories for men and women. Our staff provides personalized fittings for helmets and protective gear, ensuring proper safety equipment selection. We carry the complete range of seasonal apparel including jackets, gloves, and riding pants with authentic branding.
Questions
What Harley-Davidson models do you currently have in stock?
We maintain an updated inventory of all current Harley-Davidson models including Road Glide, Street Glide, Fat Boy, and Tri Glide Ultra variants. Check our website for real-time listings of new and certified pre-owned motorcycles with detailed specifications.
Do you offer motorcycle financing options?
Yes, we provide financing through Eaglemark Savings Bank with options including $0 down payments and APR as low as 3.49% for qualified buyers on new Harley-Davidson motorcycles.
Where are you located and what areas do you serve?
We're located at 1288 Loop 337 in New Braunfels, TX 78130, serving the surrounding communities including Hunter, Selma, Geronimo, and Zorn areas.
What service capabilities do you offer?
Our service department provides factory-authorized maintenance and repairs using proprietary tools and real-time technical updates from Harley-Davidson engineering, with a 2-year warranty administered through our dealership network.
Do you offer motorcycle training programs?
Yes, our Harley-Davidson Riding Academy offers MSF-certified courses for new riders and skill development programs for experienced riders, with license waiver benefits and insurance discounts available.
What parts and accessories are available?
We stock all Genuine Harley-Davidson parts and accessories, including both OEM replacement components and performance-enhancing upgrades, with special ordering available for hard-to-find items.