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Business Details
29 Years
experience
Your Trusted Professional Services Marketing Partner
Founded in 1997, PSM Marketing has established itself as a trusted partner for professional services firms seeking strategic marketing solutions. Our mother-daughter leadership team brings decades of combined experience serving law firms, green energy companies, recruiting agencies, contractors, non-profits, and small businesses. With a dedicated team of 30+ marketing professionals, we offer comprehensive services including strategic planning, website development, branding, SEO, and digital communications. Our outsourced marketing model provides clients with a full-service marketing department without the overhead costs.

We prioritize personalized service, creating tailored marketing plans that align with each client's unique goals and industry requirements. Our commitment to staying ahead of marketing trends, including AI-driven search optimization, ensures our clients maintain competitive advantage. As a woman-owned business with 75% female leadership, we combine industry expertise with a client-centric approach to deliver measurable results.
Services
Marketing Strategy Website Development Branding Design SEO Services Marketing Coaching Digital Communications
Details
  • Year established: 1997
Highlights and features
  • We provide outsourced marketing departments with 30+ specialized professionals
  • Our team has 25+ years of experience in professional services marketing
  • We create customized marketing strategies tailored to your industry needs
  • We implement AI-optimized SEO techniques for future-ready visibility
  • Our woman-owned business maintains 75% female leadership representation
What people say
Expertise in legal marketing Customized strategies Reliable execution Industry knowledge Effective communication
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Services
Marketing Strategy
We develop customized marketing strategies aligned with your business goals. Our approach combines industry expertise with data-driven insights to create actionable plans. Our team implements and manages strategies that drive measurable growth for professional services firms.
Website Development
Our web development services create conversion-focused websites for professional services. We combine technical SEO with user experience design to build sites that generate business. Our team handles everything from content strategy to technical implementation for optimal performance.
Branding Design
We create compelling brand identities that resonate with professional audiences. Our branding services include logo design, visual systems, and messaging frameworks. We ensure consistent brand representation across all marketing channels and materials.
SEO Services
Our SEO experts optimize websites for both traditional and AI-driven search platforms. We implement technical SEO, content optimization, and schema markup strategies. Our approach ensures visibility in evolving search environments including voice and generative AI.
Marketing Coaching
We provide personalized marketing coaching for professional service providers. Our 1-on-1 sessions cover strategy implementation, digital marketing techniques, and client acquisition tactics. We empower professionals to execute effective marketing independently.
People
Terrie S. Wheeler
Co-Owner
Terrie founded PSM Marketing in 1997 and specializes in law firm and corporate marketing. With 25+ years of experience, she focuses on strategic planning and client relationships. She brings deep expertise in professional services marketing to every engagement.
Michelle R. Wheeler
Co-Owner
Michelle co-leads PSM Marketing with expertise in non-profit and small business marketing. She manages client projects and digital strategy implementation. Her 20+ years of marketing experience complement the agency's comprehensive service offerings.
Questions
What professional services do you specialize in?
We specialize in marketing for law firms, recruiting agencies, green energy companies, contractors, non-profits, and small businesses. Our team has 25+ years of experience in these sectors.
How do you create customized marketing plans?
We begin with strategic planning sessions to understand your business goals. Our team develops tailored action items and implements them through our outsourced marketing model.
Can you help with AI search optimization?
Yes, we implement AI search optimization techniques including schema markup, content structuring, and technical SEO to improve visibility in generative AI search results.
Do you offer website development services?
Yes, we provide complete website development services including design, content creation, technical SEO, and ongoing maintenance for professional services firms.
How does your outsourced marketing model work?
Our outsourced model provides a full marketing department with 30+ specialists. We handle strategy, implementation, and reporting while serving as your dedicated marketing team.
What areas do you serve?
We serve clients in Minnesota with offices in Rush City and St. Paul, while providing services nationwide through our virtual marketing team.
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Reviews (7)
Beth Wiberg
Sep 04, 2020 Report
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients.
Matthew Krousey
Sep 04, 2020 Report
Terrie takes a lifetime of experience to take your business to the next level. This group truly cares about the success of their clients and after working with them you will have made new friends too!
Jeff Platt
Sep 04, 2020 Report
Why 5 stars? PSM is a force! I have been in business for 28 years and have met with so many people and companies that talk about marketing. PSM understands today's technology. PSM is your friend, your advocate, your professor, your coach, your trusted advisor. They set up the system for your success and it is YOURS, not a cookie cutter version of what they did for someone or everyone else. It is a wonderful feeling to recognize a team that is operating for me and my business. They push me out of my comfort zone and they get results. Isn't that what all of us want?
Allison Maxim
Sep 04, 2020 Report
I began working with Terrie Wheeler at PSM when my law practice was already busy and doing well. I wanted to keep the momentum of my firm going and grow what I already had, which was a dynamic, busy divorce and family law practice. Terrie continues to help me grow my firm by providing positive, practical coaching to help me reach my goals. Whether you are starting out or an experienced attorney whose law practice is doing well, PSM's law firm marketing services will add value to your business.
Jen Kelly
Sep 04, 2020 Report
Ever since being introduced to Terrie & Kristy and their team at Professional Services Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
Ron Ousky
Sep 04, 2020 Report
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Don Mcneil
Sep 04, 2020 Report
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.