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Luxury Wedding & Prom Dresses in Tyler, TX
At Jarvis Couture, we pride ourselves on delivering a personalized and luxurious experience for brides and prom attendees in Tyler, Texas. Founded by Georgia Harris, an East Texas native with a passion for fashion and community, our boutique offers a curated selection of over 500 wedding and prom dresses, ensuring every client finds the perfect gown for lifes most important moments. Our team of expert consultants provides one-on-one appointments in a comfortable, couture-inspired setting, complemented by complimentary payment plans and a unique prom dress registry to guarantee exclusivity. With decades of combined experience in bridal fashion and alterations through our sister business, Marys Alterations, we ensure every dress fits flawlessly.

Located in Swanns Plaza, we are East Texas premier destination for luxury designer dresses, offering brands like Martina Liana, Watters, and Olivia Bottega. Our commitment to exceptional service extends to our 2-hour VIP bridal appointments, complete with champagne and charcuterie, creating unforgettable memories for our clients. Whether youre planning a wedding or preparing for prom, Jarvis Couture combines style, expertise, and personalized care to make your vision a reality.
Services
Wedding Dresses Prom Dresses Bridal Accessories Alterations Prom Registry
Highlights and features
  • We offer 2-hour VIP bridal appointments with personalized amenities.
  • Our inventory includes over 500 wedding and prom dresses in stock.
  • We provide complimentary payment plans to fit any budget.
  • Our prom dress registry ensures exclusivity for your event.
  • Owner Georgia Harris brings decades of fashion and alteration expertise.
Services
Wedding Dresses
Our wedding dress collection features over 500 designer gowns from renowned brands like Martina Liana and Watters. Brides enjoy private appointments in luxury suites with champagne and charcuterie. Prices range from $800 to $5,500, with complimentary payment plans available to ensure every bride finds her perfect dress.
Prom Dresses
Shop 800+ prom and homecoming dresses in-store weekly, including exclusive designs from Sherri Hill and Jovani. Our prom registry guarantees your dress will be unique to your school. No appointments needed for try-ons, with special orders available for out-of-stock styles.
Alterations
Provided through our sister business Marys Alterations, we offer expert tailoring for wedding gowns, tuxedos, and casual wear. With 40+ years of experience, our team ensures perfect fit for every garment, maintaining the integrity of designer pieces.
Prom Registry
Secure your prom dress months in advance through our registry system, ensuring no one else from your school wears the same design in your chosen color. Early shopping guarantees the widest selection of exclusive styles.
VIP Appointments
Experience our 2-hour VIP bridal appointments in our largest suite, accommodating up to 10 guests. Includes charcuterie board and champagne service for a memorable dress shopping experience tailored to your preferences.
People
Georgia Harris
Owner
Georgia Harris, an East Texas native and owner of Jarvis Couture, brings global fashion expertise to Tyler. With over 40 years of experience through Marys Alterations, she ensures every client receives personalized service and a perfect fit for their special occasion.
Questions
How do I book a bridal appointment?
Visit our website or call (903)-385-4985 to schedule a 2-hour VIP bridal appointment in our luxury suite.
What price range do wedding dresses fall into?
Wedding gowns range from $800 to $5,500, with complimentary payment plans available.
Can I try on prom dresses without an appointment?
Yes, no appointment is needed for prom dress try-ons during business hours.
How does the prom dress registry work?
Register your dress to ensure exclusivity at your school; early shopping guarantees the best options.
Do you carry plus-size wedding dresses?
Yes, our collection includes diverse sizes and styles to accommodate all brides.
Reviews (4)
McGwire Martin
Jan 12, 2023 Report
I found my dream dress at Jarvis couture! My stylist was absolutely amazing, and pulled dresses that matched my dream. The owner Olivia was so helpful, and complimented me in my dresses which made me feel so special! Definitely recommend if you're looking for the perfect wedding dress!
Amanda Sanchez
Jan 03, 2023 Report
If you are in need of a prom dress this is the place for you! Jarvis Couture has an amazing selection for all of your prom needs. The colors and styles are one of a kind and you will not find anything else like this selection in our area. Truly the best in town!
Katie Marshall
Dec 25, 2022 Report
I came into the store just looking for a general idea of the style of dress I would want. Olivia listened to my requests and guided me to the dresses that I would like and within an hour I had found my dress! I felt seen, heard, and like a true Queen during my entire visit. Amazing!
Rachel Johnson
Dec 11, 2022 Report
Love the new space! Wedding dress selection is amazing and Olivia is so helpful! Can't wait to find a prom dress at Jarvis Couture in the spring :