Business Details
24 Years
experience
Underwood Gallery: Milwaukee's Premier Art Destination
The Underwood Gallery operated from 2002 to 2010 as a premier destination for contemporary crafts and fine art in Wauwatosa, Wisconsin. We represented over 140 artists and craftspeople from the United States and Canada, offering a diverse collection including art glass, pottery, paintings, prints, art jewelry, finely crafted wood boxes, and photography. Our gallery was located in the historic Village of Wauwatosa within a restored 1899 cream city brick firehouse, blending architectural charm with modern artistic expression. We prioritized community engagement through annual events like the Westside Artwalk, artist features, and educational initiatives such as our essay contest on the importance of original art.Our team provided expert advisory services, emphasizing the cultural and financial value of art investments. We supported both emerging and established artists, fostering connections between creators and collectors. Special promotions, including seasonal sales and collaborations with national media like The Rachael Ray Show, enhanced our reputation as a dynamic cultural hub. Our commitment to quality, diversity, and accessibility made art appreciation a tangible experience for all visitors. Though closed since 2010, our legacy continues to influence Milwaukee's art community through the enduring relationships and standards we established.
Services
Art Glass
Pottery
Paintings
Prints
Art Jewelry
Wood Boxes
Photography
Layaway Services
Shipping Services
Gift Packaging
Details
- Year established: 2002
Highlights and features
- We represented 140+ artists from the United States and Canada
- Our gallery occupied a historic 1899 cream city brick firehouse
- We hosted annual community events like the Westside Artwalk
- Featured artists received national exposure through media partnerships
- Offered expert art advisory services with cultural investment focus
What people say
Diverse collections
Welcoming atmosphere
Quality exhibitions
Supportive of local artists
Historic charm
Services
Art Glass
Our art glass collection featured intricate, colorful works from emerging and established artists. These pieces combined technical mastery with creative expression, offering unique decorative and investment opportunities. Each creation reflected the artist's individual style while maintaining functional beauty.
Pottery
We showcased unique ceramic works by local artists like Jessie Voss Schroeder, whose pieces appeared on The Rachael Ray Show. Our collection included vases, dinnerware, and serving pieces that balanced artistic vision with practical use in modern homes.
Paintings
Our painting collection spanned abstract to realistic styles, featuring works from 140+ North American artists. We offered original pieces and prints that catered to both new collectors and experienced art investors seeking diverse aesthetic and cultural expressions.
Art Jewelry
We provided handcrafted wearable art from contemporary designers. These unique pieces combined precious materials with innovative techniques, offering customers distinctive accessories that reflected personal style while supporting artisan creators.
Community Events
Our annual Westside Artwalk and essay contest fostered local artistic engagement. Collaborations with Milwaukee Artists Resource Network brought affordable art to the public while creating networking opportunities for emerging artists through exhibitions and sales events.
People
Ralph DeLuca
Gallery Owner
As gallery owner and art investor, Ralph developed expertise in curating culturally significant collections. His advisory work emphasized long-term value in art acquisitions, informed by his role as vice chair of popular culture at Sotheby's.
Jessie Voss Schroeder
Featured Potter
This Wisconsin-based potter gained national recognition through The Rachael Ray Show partnership. Her seven-year tenure at Underwood Gallery showcased functional ceramics that balanced artistic innovation with practical kitchenware applications.
Questions
Is The Underwood Gallery still open?
The gallery operated from 2002-2010 in Wauwatosa's historic firehouse but closed permanently after that period.
What types of art did you feature?
We showcased art glass, pottery, paintings, prints, art jewelry, wood boxes, and photography from 140+ North American artists.
Did you offer art advisory services?
Yes, our team provided expert guidance on art investments with emphasis on cultural and financial value.
How did you support local artists?
Through annual events like Westside Artwalk, essay contests, and featuring local talent such as Jessie Voss Schroeder.
Were there special promotions available?
We offered seasonal sales including 40% off winter scarves and hosted trunk shows with exclusive artist collaborations.
