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Business Details
We have over 20 years of experience in optometry, building a trusted presence in Milwaukee. Our team, led by Tim Moss, an ABO Certified Optician, combines deep technical knowledge with a passion for handmade eyewear. We specialize in selecting frames that our clients love and lenses that deliver optimal vision. We ensure every client receives personalized attention by scheduling consultations in advance for undivided focus. Our services include comprehensive eye exams performed by independent Doctor of Optometry Janice Fan, OD. We provide lens treatments, contact lens fittings, and meticulous eyewear maintenance to keep your vision sharp. Our commitment to transparent, fair pricing means there are no hidden fees, only straightforward and honest costs.

We pride ourselves on a patient, unhurried environment that makes choosing eyewear a pleasant experience. Our longstanding relationships with local artists and independent frame makers enrich the boutique selection we offer. We schedule appointments in advance to guarantee undivided attention and a pleasant experience for each client. We have a 30year veteran optician, Justine, who has been a cornerstone of our team since 2011, treating each client like family. We strive to exceed client expectations through expert care, reliable service, and a dedication to community.
Highlights and features
  • We bring over 20 years of optometry experience.
  • Our ABO Certified Optician ensures precise lens fittings.
  • We provide transparent, fair pricing with no hidden fees.
  • Our 30year veteran optician treats every client like family.
  • We schedule appointments in advance to guarantee undivided attention.
Services
Eye Exams
We conduct comprehensive eye examinations performed by independent Doctor of Optometry Janice Fan, OD. These exams serve adults and children seeking vision assessments and early detection of eye conditions. Clients receive precise prescriptions and personalized recommendations for optimal visual health.
Lens Treatments
Our lens treatments include custom fitting, antireflective coating, and progressive lens options tailored to each client's lifestyle. We use highprecision technology to ensure optimal clarity and comfort for daily activities. This service enhances vision quality and reduces eye strain for readers and computer users.
Frames
We offer an extensive collection of handmade frames sourced from independent designers, ensuring unique style and superior craftsmanship. Our ABO Certified Optician assists clients in selecting frames that complement facial features and personal preferences. This personalized fitting process guarantees comfort and confidence for every wearer.
Contact Lenses
We provide a comprehensive contact lens fitting service using the latest lens technology and precise measurement techniques. Our independent Doctor of Optometry evaluates suitability for each patient, ensuring a comfortable and healthy lens wear. Clients enjoy clear vision without glasses and the freedom to engage in daily activities.
Eyewear Maintenance
We offer professional eyewear maintenance that includes cleaning, adjustment, and repair of frames and lenses. Our experienced opticians use specialized tools to ensure your glasses remain comfortable and clear. This service extends the life of your investment and maintains optimal visual performance.