Business Details
Your Trusted Wisconsin Wine & Spirits Distributor
Capitol-Husting has been a family-owned and locally operated premium wine and spirits wholesale distributor in Wisconsin since 1877. Our legacy began with the E.L. Husting Company, which evolved from soda water production to become a key player in beverage distribution during and after Prohibition. We merged with Capitol Liquor Company in 1965, expanding our reach and product portfolio. Today, we represent nationally renowned brands alongside local and regional distilleries, emphasizing exceptional service and market execution.With over 100 sales professionals and 200 employees, we serve all of Wisconsin, offering product sampling, training, and educational demonstrations. Our team collaborates with customers and suppliers to drive growth through innovative brand strategies. Led by President Jerry Zavorka, our leadership combines decades of industry expertise with a commitment to maintaining our family-driven values. We pride ourselves on being a trusted partner for both established and emerging brands in the alcohol industry.
Services
Wine Distribution
Spirits Distribution
Supplier Partnerships
Customer Service
Product Sampling
Highlights and features
- We have over 145 years of combined history in beverage distribution.
- Our team includes 100+ sales professionals with deep market expertise.
- We represent both national brands and Wisconsin's top local distilleries.
- We provide product sampling, employee training, and brand activation support.
- Our family-owned approach prioritizes long-term partnerships and personalized service.
Services
Wine Distribution
We distribute premium wines across Wisconsin, including brands like Stella Rosa, Bogle, and Santa Margherita. Our portfolio combines national favorites with local Wisconsin wineries. With dedicated logistics and sales teams, we ensure reliable delivery and market insights to help retailers and restaurants optimize their wine offerings.
Spirits Distribution
Our spirits distribution covers top brands such as Bacardi, Crown Royal, and Grey Goose, alongside regional distilleries. We offer comprehensive support including product training, inventory management, and promotional strategies. Our statewide network ensures timely delivery and tailored solutions for bars, liquor stores, and hospitality venues.
Supplier Partnerships
We partner with suppliers to enhance market presence through strategic brand activation and sales expertise. Our team provides feedback on consumer trends and competitive analysis. By bridging suppliers with Wisconsin's diverse market, we drive growth for both established and emerging alcohol brands.
Customer Service
Our customer service includes dedicated account management, order assistance, and product inquiries. Sales representatives act as consultants, offering menu development and cost-saving ideas. We prioritize personalized solutions to meet the unique needs of each business, from small retailers to large hospitality groups.
Product Sampling
We organize product sampling events to introduce customers to new and featured brands. These programs help businesses engage consumers and boost sales through hands-on experiences. Our team coordinates logistics and provides educational materials to maximize the impact of each sampling opportunity.
People
Greg Alevizos
Owner and President
Greg Alevizos has led Capitol-Husting for over 40 years, expanding its reach and strengthening its family-owned legacy. He oversees strategic direction and long-term growth initiatives.
Jerry Zavorka
President
Jerry Zavorka became President in 2019 after 14 years in sales leadership roles. With over 20 years in the alcohol industry, he focuses on maintaining the company's success through team collaboration.
Angela Alevizos
Manager
Angela Alevizos works alongside her father Greg, contributing to business management and future strategy. Her role supports the company's ongoing success in Wisconsin's beverage market.
Jamie Alevizos
Manager
Jamie Alevizos assists in managing daily operations and strategic planning. As part of the family leadership team, he helps maintain the company's commitment to exceptional service.
Questions
What areas do you serve?
We serve all of Wisconsin with statewide distribution and local market expertise.
What brands do you distribute?
We represent national brands like Bacardi and Crown Royal, plus Wisconsin's top local distilleries.
How long have you been in business?
Our history spans over 145 years, dating back to 1877 through mergers of two legacy companies.
Do you offer product training?
Yes, we provide employee training and educational demonstrations for our wine and spirits brands.
Are you family-owned?
Yes, we remain a family-owned business with three generations actively involved in leadership roles.
