Business Details
22 Years
experience
Your Trusted Investment & Advisory Partner in Digital Platforms
Market Platform Dynamics is a pioneering investment and advisory firm specializing in platform businesses within digital and payments ecosystems. Founded in 2004 by leaders in the economics of multi-sided markets, we combine deep industry expertise with proprietary frameworks to drive success for clients globally. Our principals have launched and invested in platforms that became global leaders, while also serving as board members and advisors to prominent companies in AI, FinTech, and digital markets. We leverage decades of combined experience to develop innovative strategies, utilizing our Catalyst, Ignition, and FIT Frameworks to solve complex business challenges. Our team maintains close relationships with executives, entrepreneurs, and investors across the digital economy, ensuring our insights remain at the forefront of industry evolution.Through rigorous research and data-driven approaches, we identify opportunities for platform growth and mitigate risks from disruptive competitors. Our work with organizations ranges from designing new platforms to advising on pricing and execution strategies, always prioritizing measurable outcomes. As authors of award-winning books and widely cited articles, we continue to shape the theoretical and practical understanding of platform economics. Our commitment to excellence is demonstrated through our track record of delivering value to clients, from startups to publicly traded firms. With a global perspective and localized market knowledge, we empower businesses to thrive in the dynamic platform economy.
Services
Investment Services
Advisory Services
Platform Consulting
Digital Strategy
FinTech Research
Details
- Year established: 2004
Highlights and features
- We offer 20 years of pioneering experience in platform economics and digital ecosystems.
- Our team developed proprietary frameworks used by global industry leaders.
- Founders are award-winning authors and researchers in platform strategy.
- We maintain direct relationships with executives across AI, FinTech, and payments sectors.
- Our track record includes launching two globally dominant platform businesses.
Services
Investment Services
We identify and invest in high-potential platform businesses within digital and payments ecosystems. Our principals take active ownership roles, providing strategic direction and operational support. This approach ensures alignment with our deep expertise in platform economics and market dynamics.
Advisory Services
Our founders serve on boards and advisory councils for companies ranging from startups to public firms. We provide strategic guidance on platform development, market positioning, and competitive strategy based on our pioneering research and practical implementation experience.
Platform Consulting
We help organizations design and launch successful platforms using proprietary frameworks. Services include pricing strategy, ignition tactics, and execution planning. Our consulting engagements often address disruption risks and growth opportunities in platform-based markets.
FinTech Research
Through PYMNTS Intelligence, we conduct comprehensive research on payments ecosystems and FinTech trends. Our data-driven insights help clients understand market dynamics, consumer behavior, and emerging opportunities in digital financial services.
Framework Development
We create proprietary analytical frameworks like Catalyst, Ignition, and FIT to solve platform business challenges. These tools combine academic research with practical implementation strategies, enabling clients to identify opportunities and mitigate disruption risks effectively.
People
David S. Evans
Co-Founder
Economist and entrepreneur specializing in platform markets. Co-authored seven influential books on platform economics. Serves on advisory boards for leading tech companies and contributes to global antitrust discussions.
Karen L. Webster
CEO & Co-Founder
Serial entrepreneur and payments industry authority. Founded PYMNTS media platform. Regular keynote speaker on digital transformation. Leads strategic direction for MPD's investment and advisory services globally.
Richard Schmalensee
Co-Founder
MIT Professor and former Dean specializing in industrial organization. Provides economic analysis for major tech companies. Recipient of numerous awards for contributions to antitrust and platform economics research.
Questions
What industries do you specialize in?
We focus on digital platforms, payments ecosystems, FinTech, AI, and multi-sided market businesses globally.
What makes your approach unique?
Our proprietary Catalyst, Ignition, and FIT Frameworks combine academic research with practical implementation strategies.
Do you work with startups or established companies?
We serve both VC-funded startups and Fortune 500 companies seeking platform transformation.
What geographic regions do you cover?
Our services are available globally with particular expertise in North American and European markets.
Can you help with platform pricing strategies?
Yes, we specialize in designing pricing models and execution strategies for platform businesses.
Do you make direct investments?
Yes, we act as majority shareholders in platform ventures we launch and develop.
