Business Details
24 Years
experience
Trusted Home Improvement Marketing Solutions
The Home Mag is a comprehensive home improvement media company dedicated to connecting homeowners with trusted professionals through innovative marketing solutions. With over two decades of experience, we provide tailored advertising campaigns that combine in-house ad design, direct-mail capabilities, and AI-driven digital platforms to maximize client visibility and lead generation. Our team of experienced media advisors develops customized strategies that align with business goals, ensuring measurable results through targeted outreach to homeowners actively seeking home improvement services. We pride ourselves on delivering exceptional customer service, with dedicated support from initial consultation to campaign execution. Our proprietary tools, including the AI-powered AskHomey.com platform and HomeScanR quick-response service, enhance marketing effectiveness by directly engaging homeowners and streamlining lead conversion.Backed by a $5,000 guarantee for certified partners, we maintain rigorous standards for ethical practices and financial stability, ensuring our clients work with reputable, qualified professionals. With a proven track record of success demonstrated by client testimonials and a 90% homeowner engagement rate according to MRI surveys, we remain committed to helping home improvement businesses grow their brands and achieve sustainable success.
Services
Print Advertising
Digital Marketing
Email Campaigns
AI-Driven Solutions
Direct Mail Services
Details
- Year established: 2002
Highlights and features
- 20+ years of experience in home improvement media
- AI-driven digital platform with exclusive homeowner targeting
- Certified Pro program with $5,000 guarantee
- Customized campaigns with full-service support
- Proven ROI with client testimonials showing 25+ monthly leads
Associations and certifications
- ISO 9001
What people say
Consistent ROI
Quality leads
Impeccable service
Excellent team
Grows business
Services
Print Advertising
Our print advertising solutions deliver targeted home improvement marketing through The Home Mag's 120 million annual mailings. With customizable ad sizes from quarter-page to full-page spreads, businesses gain visibility in 70 markets across 30 states. Our precision mailing system ensures delivery to affluent, owner-occupied homes actively seeking renovation services, combining traditional print effectiveness with modern demographic targeting to generate quality leads for contractors.
Digital Marketing
The Home Mag's digital marketing platform leverages AI-driven technology to connect homeowners with qualified professionals. Through AskHomey.com's chatbot assistant and AI image generator, homeowners receive personalized project recommendations that direct them to certified contractors. Our digital solutions include targeted email campaigns, social media advertising, and online directory listings that complement print efforts, creating a comprehensive marketing strategy that maintains brand visibility across multiple customer touchpoints throughout the home improvement journey.
Certified Pro Program
The Home Mag Certified Pro program verifies contractors' qualifications through rigorous application processes. Certified members receive premium directory placement, enhanced visibility in AI recommendations, and access to our $5,000 guarantee program. This accreditation demonstrates commitment to ethical standards, financial stability, and industry compliance, giving homeowners confidence in selecting service providers while helping contractors differentiate themselves in competitive markets through third-party validation of their professional credentials.
Email Marketing
Our email marketing services extend campaign reach through targeted InboxAdvantage campaigns that reinforce print advertising efforts. These personalized email campaigns maintain brand visibility with homeowners who receive our physical magazine, featuring customized content, call-to-action elements, and direct website links. With 88% daily email check rates, our multichannel approach ensures consistent messaging across physical and digital platforms, maximizing lead conversion opportunities through repeated brand exposure tailored to homeowners' specific improvement interests.
Direct Mail Services
HomeOwner Direct solo mailings offer precision-targeted marketing through three specialized mailer formats. The 6x9 and 6x11 heavy-stock cards deliver focused messages to affluent homeowners, while the 11x17 premium format provides comprehensive business showcases. Our mailing lists use identical targeting criteria as The Home Mag's print distribution, focusing on owner-occupied homes in high-end neighborhoods. With options for total market saturation or customized demographic targeting, these direct mail solutions ensure marketing materials reach homeowners most likely to require home improvement services.
People
Sean Campbell
Chairman of the Board
Co-founder of The Home Mag with over 20 years of experience in home improvement media. Leads strategic development while mentoring sales teams on core principles of business growth and customer service excellence.
Debbie Campbell
Co-Founder
Co-founder instrumental in expanding The Home Mag from a single Southwest Florida publication to 60 nationwide editions. Focuses on maintaining the company's founding values while overseeing operational growth and team development initiatives.
Tom Bohn
President & CEO
Executive leader with extensive publishing industry experience. Oversees all corporate operations and strategic growth initiatives while maintaining focus on delivering measurable ROI for advertising partners.
Margaret Pace
VP of Human Resources
Human resources executive responsible for talent development and organizational culture. Ensures The Home Mag maintains high standards for employee training and customer service excellence across all market locations.
Matthew Hickman
EVP, MD of Publishing & Growth
Publishing executive driving market expansion and product development. Manages growth strategy while maintaining quality standards across The Home Mag's 70 unique market editions and digital platforms.
Questions
What home improvement services do you cover?
We connect homeowners with all types of home improvement professionals including contractors, designers, and specialty service providers across 70 markets nationwide.
How do you verify contractor quality?
Our Certified Pro program requires rigorous application reviews, ethical compliance checks, and financial stability verification to ensure homeowners work with reputable professionals.
What marketing solutions do you offer?
We provide integrated print and digital marketing solutions including magazine advertising, email campaigns, AI-driven platforms, and direct mail services.
Which areas do you serve?
We operate in 70 markets across 30 states including Florida, Georgia, North Carolina, Texas, California, and the Northeast corridor.
