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Premier Aveda Salon & Spa in El Paso
Westend Hair Co & Day Spa is a premier Aveda salon and spa located in El Paso, Texas, dedicated to providing exceptional hair and wellness services using naturally-derived, cruelty-free products. Our team of experienced stylists and estheticians offers a comprehensive range of haircare, skincare, and body treatments tailored to meet individual client needs. With expertise in advanced techniques like balayage, keratin treatments, and microblading, we combine technical proficiency with personalized service to deliver transformative results. Our commitment to quality is reflected in our use of Aveda's plant-based product line, ensuring both environmental responsibility and client safety.

We maintain rigorous hygiene standards and invest in ongoing professional development to stay at the forefront of industry innovations. Clients benefit from our tranquil spa environment designed to promote relaxation while receiving services ranging from precision haircuts to therapeutic massages. Our reservation system accommodates both walk-ins and scheduled appointments, with clear policies regarding deposits and cancellations for specialty services.
Services
Haircuts Hair Color Facials Massages Manicures Pedicures Waxing Eyelash Extensions Microblading Spa Packages
Highlights and features
  • We employ Aveda-certified master stylists with expertise in advanced hair techniques
  • Our services use 100% vegan, cruelty-free Aveda products with natural ingredients
  • We offer comprehensive hair, skincare, and wellness services under one roof
  • Our team maintains ongoing education in the latest beauty industry innovations
  • We provide personalized consultations for complex services like color correction
Services
Haircuts
Our precision haircuts cater to all ages and styles, performed by master stylists with 10+ years average experience. Using Aveda tools and products, we create customized cuts that enhance natural features while maintaining hair health. Clients receive personalized styling advice and product recommendations for at-home maintenance.
Hair Color
We offer full-spectrum hair color solutions including base retouch, balayage, and fantasy colors. Our Aveda-certified colorists use ammonia-free formulas that protect hair integrity while achieving vibrant results. Complex services like color correction require consultation to ensure optimal outcomes.
Facials
Our Aveda facials address various skin concerns using plant-based ingredients. Services range from classic treatments to advanced anti-aging therapies with dermaplaning or LED light technology. Each session includes a skin analysis and personalized home care recommendations from licensed estheticians.
Massages
Licensed massage therapists provide multiple modalities including Swedish, deep tissue, and cupping therapies. Sessions target stress relief, muscle recovery, and circulation improvement through customized pressure techniques. Treatments use Aveda aromatherapy oils for enhanced relaxation benefits.
Spa Packages
Our curated spa packages combine multiple treatments for complete relaxation experiences. The 'A Day of Indulgence' package includes hair, skincare, and massage services performed consecutively. Packages require advance booking and may include special amenities like refreshments and take-home products.
People
Gloria Viramontes
Co-Founder/Master Stylist
With 15+ years in the beauty industry, Gloria specializes in advanced hair techniques and color theory. She trains stylists in Aveda methods and consults on complex color correction cases.
Monica Lorey
Co-Founder/Master Stylist
A master stylist with expertise in precision cutting and hair extension applications. Monica oversees technical training programs and maintains quality standards across all hair services.
Marcia Moncada
Master Stylist/Hair Extensions Specialist
Certified in multiple hair extension techniques including I-Tip and tape-ins. Marcia provides consultations for clients seeking hair lengthening or volume enhancement solutions.
Ossie Jimenez
Master Stylist
Specializes in men's grooming and classic haircuts with a modern twist. Ossie also performs beard trims and maintains the salon's barbering service standards.
Kali Steele
Cutting Specialist
Focuses on women's precision cuts and blowouts using Aveda's styling systems. Kali trains junior stylists in advanced blow-drying techniques and haircutting fundamentals.
Questions
What Aveda products do you use?
We use Aveda's complete line of plant-based haircare products including shampoos, conditioners, styling products, and color treatments formulated with natural ingredients.
Do you require deposits for appointments?
Yes, 50% deposits are required for chemical services like color, extensions, and smoothing treatments. Deposits apply toward your service and require 24-hour cancellation notice.
How long should I plan for a full hair service?
Full color services typically take 3-4 hours, while haircuts and blowouts require 1-2 hours. Consultations may add additional time for complex treatments.
Are walk-ins accepted?
We accept walk-ins based on stylist availability, though reservations are recommended for guaranteed service times, especially for multi-hour appointments.
What spa amenities are available?
Clients receive complimentary beverages and use of spa amenities during treatment transitions. Special accommodations can be arranged with advance notice.
Do you offer gift cards?
Yes, we provide physical and digital gift cards in customizable amounts for any service or product purchase within the salon and spa.