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50+ Years
experience
Your Trusted Partner for Commercial Real Estate Solutions
Founded in 1959, River Oaks Properties has established itself as a leader in commercial real estate development and management across El Paso, Texas, and beyond. Our expertise lies in strategic investments in high-traffic, rapidly growing areas, supported by a steadfast commitment to quality construction and proactive property management. With a diverse portfolio of over 190 properties and 6 million+ square feet under management, we deliver integrated solutions through in-house teams specializing in construction, accounting, property management, and leasing.

Our six-decade legacy reflects a dedication to fostering long-term partnerships with regional and national businesses while driving community growth. Recognized for excellence, we combine deep local market knowledge with national reach to meet evolving tenant needs.
Services
Commercial Real Estate Development Property Management Retail Leasing Construction Services Acquisition & Investment
Details
  • Year established: 1959
Highlights and features
  • We have over 60 years of experience in commercial real estate development.
  • Our in-house teams ensure integrated and efficient property management.
  • We focus on high-traffic, rapidly growing areas for optimal tenant success.
  • With 190+ properties, we offer extensive leasing opportunities nationwide.
  • We prioritize quality construction and proactive management for lasting partnerships.
Services
Commercial Real Estate Development
We specialize in developing high-quality retail shopping centers in high-traffic areas. Our process includes strategic site acquisition, design, and construction oversight to create spaces that meet tenant needs and community demands. With decades of experience, we ensure projects align with market trends and long-term investment goals.
Property Management
Our in-house property management team provides proactive maintenance, tenant relations, and financial reporting. We focus on preserving asset value through efficient operations and responsive service, ensuring properties remain competitive and profitable in dynamic markets.
Retail Leasing
We offer tailored leasing solutions for national and regional retailers, leveraging our portfolio of 190+ properties. Our leasing team negotiates terms that balance tenant requirements with investment objectives, maximizing occupancy and long-term partnerships.
Construction Services
Our construction division handles new builds and renovations, emphasizing quality craftsmanship and timely delivery. We collaborate with tenants and municipalities to ensure projects meet regulatory standards and exceed client expectations for functionality and aesthetics.
Acquisition & Investment
We strategically acquire properties in growing markets to expand our portfolio and client opportunities. Our investment approach prioritizes locations with strong demographic trends, ensuring sustainable returns for stakeholders and viable spaces for businesses.
People
Gerald Rubin
Founder and Executive Chairman
Gerald Rubin founded River Oaks Properties in 1959 and served as CEO until 2021. A University of Texas at El Paso graduate, he has received numerous awards, including the El Paso Conquistador Award and Ernst & Young Entrepreneur of the Year.
Adam Frank
President
Adam Frank oversees daily operations at River Oaks Properties, managing development and portfolio strategy. He chairs WestStar Title Companys board and has held leadership roles in El Pasos Jewish Academy and Sun Bowl Football Selection Committee.
Questions
What areas does River Oaks Properties serve?
We focus on El Paso, Texas, and South Florida, with additional markets nationwide.
What types of properties do you manage?
We specialize in retail shopping centers, including neighborhood and community commercial spaces.
Does River Oaks Properties handle property maintenance requests?
Yes, our property management team addresses maintenance inquiries promptly via phone or email.
What sets River Oaks apart from other real estate firms?
Our 60+ years of experience, in-house expertise, and focus on strategic, high-traffic locations ensure tailored solutions for tenants and investors.
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