Business Details
Strategic Communications for Innovative Companies
At 104 West, we specialize in creating strategic communications programs for innovative companies, focusing on their technologies, products, people, and ideas. Our approach combines the strategic insight of consultants, the adaptability of a boutique firm, and the execution capabilities of larger agencies. We believe that organizations are defined by their culture, and our core values of innovation, interaction, and authenticity shape our work. For nearly two decades, we have partnered with startups, mid-market companies, and industry leaders to launch and support groundbreaking technologies across AI, adtech, machine learning, and more.Our team of experienced professionals brings deep industry expertise, having worked on iconic projects like home printers and digital photography. We prioritize storytelling, data-driven strategies, and collaborative problem-solving to help brands lead industry conversations, build market presence, and achieve measurable results. Our commitment to precision and impact ensures that clients receive tailored solutions designed to navigate evolving market landscapes and media environments.
Services
Strategic Communications
Media Relations
Thought Leadership
Crisis Management
Data-Driven Campaigns
Highlights and features
- We have nearly 20 years of experience in tech communications.
- Our team includes industry veterans with expertise in AI and health tech.
- We combine boutique adaptability with enterprise-level execution.
- We prioritize data-driven strategies for measurable results.
- We specialize in launching and scaling emerging technologies.
Services
Strategic Communications
We develop tailored communications strategies that align with business goals. Our approach combines market insights, brand storytelling, and stakeholder engagement to build lasting reputations. Clients benefit from our expertise in navigating complex industries and emerging technologies.
Media Relations
Our media relations campaigns connect clients with key industry publications and influencers. We craft compelling narratives that resonate with target audiences, ensuring consistent messaging across traditional and digital platforms. This drives brand visibility and credibility in competitive markets.
Thought Leadership
We position clients as industry leaders through expert commentary, whitepapers, and speaking engagements. By identifying market trends and creating authoritative content, we help brands influence conversations and establish trust with stakeholders in tech and health tech sectors.
Crisis Management
Our crisis communications plans prepare organizations for unexpected challenges. We provide rapid response strategies, stakeholder communication frameworks, and media guidance to protect brand integrity during high-pressure situations while maintaining transparency and accountability.
Data-Driven Campaigns
We leverage AI and data science to measure campaign impact beyond traditional metrics. By analyzing audience behavior and market trends, we optimize strategies in real-time, ensuring communications efforts directly contribute to business growth and market positioning.
People
Patrick Ward
CEO
Patrick has led 104 West for two decades, launching technologies like home printers and mobile games. His career spans New York and Silicon Valley, blending strategic vision with hands-on execution to drive client success in tech communications.
Brian Mast
Partner
Brian directs communications for major brands like Hewlett-Packard and Yahoo!, delivering cross-channel campaigns. His expertise spans traditional media to social platforms, combining strategic insight with creative execution to achieve measurable business outcomes.
Alissa Bushnell
Partner
Alissa brings decades of tech communications experience, having managed high-stakes campaigns during industry-defining moments. Her work combines technical expertise with storytelling prowess, helping clients navigate complex markets and competitive landscapes.
Bob Pearson
Chair
Bob co-founded The Next Practices Group and led global social media initiatives at Dell. His career spans healthcare and tech PR, blending innovation with practical strategy to help organizations adapt to evolving communications landscapes.
Kelli Flores
Managing Director
Kelli specializes in crafting data-driven narratives for tech clients. With 13 years at 104 West, she combines strategic thinking with creative communication to help companies articulate their value propositions and market differentiators effectively.
Questions
What industries do you specialize in?
We focus on technology and health tech sectors, working with startups to enterprise clients on AI, adtech, machine learning, and digital health innovations.
How do you measure campaign success?
We use data science and AI analytics to track business impact beyond media mentions, measuring how communications drive market positioning and revenue growth.
What makes your approach different?
We combine strategic consulting with boutique agility and enterprise execution, creating programs that adapt to client needs while maintaining industry-leading expertise.
Do you work with global companies?
Yes, our team has experience scaling communications programs for international tech brands while maintaining localized market insights and strategies.
How do you handle crisis situations?
We develop proactive crisis plans and provide real-time response support, focusing on transparency, stakeholder communication, and protecting brand reputation during critical moments.
