Business Details
Trusted Sales Leadership Training Programs
Salesleadership was founded over a decade ago with a mission to integrate emotional intelligence (EQ) into sales and leadership training. Our journey began when we recognized the critical gap between traditional sales methodologies and the need for emotional intelligence to bridge the knowing-doing divide. We specialize in creating disciplined, high-performing sales teams by combining proven sales strategies with EQ development. Our team of experts, led by President Colleen Stanley, brings decades of industry experience and global recognition to deliver programs that drive measurable results. We are committed to educating organizations on the scientific link between EQ and sales performance, offering assessments like the EQi 2.0 to identify and enhance emotional competencies.With a focus on practical application, our training transforms sales cultures through workshops, keynotes, and virtual programs tailored to modern challenges. Our authoritative approach emphasizes accountability, resilience, and client-centric relationships, ensuring clients achieve sustainable growth. Backed by research and real-world success stories, we prioritize transparency and ethical practices, helping clients avoid common pitfalls like price-based selling and unproductive sales pipelines.
Services
Emotional Intelligence Training
Sales Management Workshops
Leadership Development Programs
EQ Assessments
Virtual Sales Coaching
Keynote Speaking Engagements
Sales Culture Consulting
Coaching Certification Programs
Hiring Playbook Development
Resilience Building Workshops
Highlights and features
- 20+ years developing sales leaders with neuroscience-backed EQ training
- Exclusive integration of EQi 2.0 assessment with sales methodology
- Proven 15% higher close rates for clients through emotional intelligence
- Customized virtual and in-person training for modern sales challenges
- Recognized by Global Gurus as top 5 sales professionals worldwide
What people say
26% growth achieved
50% increased success rate
Transformed sales culture
Measurable ROI delivered
Engaging training programs
Services
Emotional Intelligence Training
Our Emotional Intelligence Training programs enhance sales performance by developing critical soft skills scientifically linked to sales success. Participants learn to manage emotions, build stronger client relationships, and overcome selling challenges through self-awareness and empathy. The training addresses key areas like impulse control, resilience, and effective communication, directly improving metrics such as referral rates and close ratios while reducing team turnover.
Sales Management Workshops
These workshops equip sales managers with tools to build high-performing teams through emotional intelligence integration. Participants learn effective coaching techniques, territory management strategies, and methods for creating resilient sales cultures. The program focuses on transforming managers into effective leaders who can reduce stress, improve accountability, and drive consistent sales performance through proven EQ-based methodologies.
EQ Assessments
Our EQi 2.0 assessments measure 15 emotional competencies to identify strengths and development areas for sales professionals. The comprehensive 21-page report includes actionable strategies for improvement, supported by video debriefs from industry experts. This scientifically validated tool helps organizations understand their emotional intelligence baseline and track measurable improvements in sales performance metrics over time.
Keynote Speaking
Colleen Stanley delivers engaging keynotes on integrating emotional intelligence with sales strategies for modern challenges. Topics cover resilience building, empathy development, and creating sales cultures that thrive in changing environments. These presentations combine research-backed insights with practical applications to transform sales approaches and drive measurable business outcomes through improved emotional intelligence.
Hiring Playbook Development
This service helps organizations create systematic approaches to attracting and retaining top sales talent. The program addresses common hiring pitfalls through structured interview processes, candidate evaluation frameworks, and onboarding strategies that align with emotional intelligence principles. Clients learn to reduce bad hire costs while building sales teams that consistently exceed performance targets through strategic talent management.
People
Colleen Stanley
President & Founder
Colleen Stanley is a globally recognized sales leadership expert and author of three bestselling books on emotional intelligence in sales. With over two decades of experience, she has helped thousands of sales professionals improve performance through EQ development. A former VP of Sales at Varsity Spirit, Colleen combines practical experience with research-backed strategies to transform sales cultures.
Julie Points
Sales Development Manager
Julie Points brings extensive business operations experience to Salesleadership, managing events and client relations. With a background in manufacturing and travel industries, she coordinates training programs and develops marketing materials. Her organizational expertise ensures smooth delivery of Salesleadership's global training initiatives.
Will Matthews
Coach
Will Matthews is a Board Certified Executive Coach with two decades of experience developing high-performing leaders. His strengths-based approach helps sales teams overcome limitations through self-awareness and emotional intelligence. Author of 'You've Got This!', Will specializes in transforming sales leadership through personalized coaching and development strategies.
Rick Shaum
Facilitator & Consultant
Rick Shaum combines corporate sales experience with coaching expertise to develop effective sales strategies. As former SVP Sales at a Canadian equity firm, he built international client relationships across 50+ countries. His training focuses on practical applications of emotional intelligence in complex sales environments and leadership development.
Mary Brown
Business Systems Specialist
Mary Brown manages financial operations and business systems for Salesleadership. With experience in controller roles across multiple industries, she brings process optimization expertise to the team. Her background in finance and operations ensures efficient delivery of training programs and client services.
Questions
What makes emotional intelligence critical for sales success?
Emotional intelligence bridges the knowing-doing gap by enabling sales professionals to manage emotions, build stronger relationships, and consistently apply selling skills through self-awareness and impulse control.
How does the EQi 2.0 assessment improve sales performance?
The EQi 2.0 identifies 15 emotional competencies that directly impact sales results, providing actionable insights to develop skills that increase referrals, close rates, and revenue while reducing team turnover.
What training formats do you offer?
We provide virtual workshops, in-person training sessions, keynote speeches, and self-paced video debriefs to accommodate diverse learning preferences and organizational needs.
How do you measure training effectiveness?
We track improvements in key metrics like referral rates, close ratios, and revenue growth while providing pre- and post-assessment data to demonstrate measurable emotional intelligence development.
What industries benefit from your programs?
Our programs apply to all sales environments including technology, consulting, manufacturing, and professional services that require relationship-building and complex sales strategies.
How do you address sales team burnout?
Our resilience training develops stress tolerance and optimism competencies while teaching managers to create supportive cultures that reduce turnover and maintain productivity under pressure.
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