Business Details
27 Years
experience
Creative Branding & Marketing Solutions in Las Vegas
Founded in 1999, Idea Factory is a creative studio specializing in brand development, marketing communications, advertising, and public relations. Our mission is to help businesses conquer communication challenges creatively while achieving measurable results. With over two decades of experience, we serve clients ranging from Fortune 500 corporations to startups, combining the resources of larger agencies with personalized service. Our approach merges strategic research with innovative creative solutions tailored to each client's unique needs. We prioritize understanding market dynamics, competitor landscapes, and audience psychology to craft campaigns that drive brand recognition and sales growth.As a boutique agency based in Southern Nevada, we maintain deep community ties while delivering national-level expertise. Our work undergoes rigorous evaluation against three standards: connection, performance, and results. This disciplined yet imaginative methodology has earned us recognition, including international awards and industry leadership positions. We remain committed to evolving with market changes while upholding core values of strategic responsibility and creative excellence.
Services
Branding & Identity
Marketing Communications
Public Relations
Web Design
Creative Services
Digital Marketing
Advertising Campaigns
Media Relations
Graphic Design
Social Media Strategy
Details
- Year established: 1999
Highlights and features
- 24 years of experience creating award-winning marketing campaigns
- Boutique agency with Fortune 500-level expertise and personalized service
- Strategic approach combining market research with creative innovation
- Recognized industry leadership through professional awards and board positions
- Full-service capabilities covering branding, digital marketing, and PR
What people say
Very creative designs
Excellent work
Fresh ideas
Professional team
Recommend highly
Services
Branding & Identity
We create distinctive brand identities that communicate core values and differentiate businesses in competitive markets. Our strategic approach combines market analysis with visual storytelling to develop logos, color systems, and brand guidelines that resonate with target audiences. With expertise across industries, we ensure consistent brand messaging across all touchpoints.
Marketing Communications
Our integrated marketing campaigns combine traditional and digital channels to maximize brand visibility. We develop data-driven strategies that align with business objectives, focusing on audience engagement and measurable ROI. Services include campaign planning, content creation, and multi-channel execution tailored to each client's unique market position.
Public Relations
We build media relationships and craft compelling narratives to enhance brand reputation. Our PR services include press release development, crisis communication planning, and thought leadership positioning. With established media contacts and strategic messaging expertise, we help clients maintain positive public perception and manage brand narratives effectively.
Creative Services
Our multidisciplinary creative team delivers innovative solutions across print and digital platforms. From concept development to final execution, we produce visually compelling content including advertisements, brochures, and web assets. Our process emphasizes strategic thinking to ensure creative work aligns with business goals and market requirements.
Digital Marketing
We develop comprehensive digital strategies that enhance online presence and drive engagement. Services include SEO-optimized web design, social media management, and targeted pay-per-click campaigns. Our approach combines technical expertise with creative content creation to improve digital visibility and generate qualified leads for businesses.
People
Jan Scarborough
Founder & Creative Director
With over 25 years of marketing experience, Jan Scarborough established Idea Factory in 1999 after working with Fortune 500 companies. Recognized as WIC Agency Principal of the Year, she combines strategic leadership with creative expertise to deliver award-winning campaigns while maintaining active roles in professional communications organizations.
Questions
What marketing services do you offer?
We provide comprehensive branding, advertising, public relations, digital marketing, and creative services including web design and social media strategy.
How long have you been in business?
The Idea Factory has operated in Southern Nevada since 1999, serving clients for over 24 years.
What industries do you work with?
Our experience spans diverse sectors including real estate, manufacturing, hospitality, and technology through both corporate and startup engagements.
Do you serve clients outside Las Vegas?
While based in Las Vegas, we serve clients nationwide through our established digital collaboration processes and national campaign experience.
How do you measure campaign success?
We evaluate campaigns against three standards: audience connection, performance against objectives, and measurable business results through established KPIs.
Can you handle complete marketing campaigns?
Yes, we manage campaigns from strategic planning through creative development, execution, and performance tracking across traditional and digital channels.
