Business Details
20 Years
experience
Your Trusted Digital Marketing Partner for Higher Education & Healthcare
Search Influence is a nationally recognized digital marketing agency specializing in AI-driven SEO and data-focused advertising strategies. Founded in 2006, we have built a reputation for delivering measurable growth to higher education institutions, healthcare organizations, and local businesses through innovative digital solutions. Our team of 30 in-house experts combines proprietary technologies like LeadSNDR with advanced analytics to optimize marketing funnels and maximize ROI.As a seven-time Inc. 5000 honoree, we maintain industry leadership through continuous adaptation to emerging trends like AI-powered search optimization. Our client-centric approach emphasizes transparency, collaboration, and results-driven execution across all digital channels.
Services
SEO
Digital Advertising
Content Marketing
Analytics
Email Marketing
Details
- Year established: 2006
Highlights and features
- 18+ years of specialized experience in digital marketing for education and healthcare sectors
- AI-powered SEO strategies that predict and adapt to search trend changes
- Data-driven advertising campaigns with measurable ROI tracking
- Transparent pricing and proprietary lead quality measurement system (LeadSNDR)
- Recognized as top local search company by Inc. Magazine for seven consecutive years
Associations and certifications
- Google Premier Partner
- Inc. 5000 (7 years)
What people say
Knowledgeable team
Data-driven expertise
Measurable results
Responsive communication
Industry leadership
Services
SEO Services
Our AI-powered SEO strategies combine predictive analytics with traditional optimization techniques to improve search rankings. We analyze keyword trends, optimize content structure, and enhance technical website elements to increase organic traffic. Clients benefit from measurable improvements in online visibility and lead generation through our data-driven approach.
Digital Advertising
We create precision-targeted pay-per-click campaigns across Google, Facebook, and LinkedIn platforms. Our data-driven approach focuses on audience segmentation, conversion tracking, and real-time bid optimization. Clients receive detailed performance reports showing ad spend efficiency and lead quality metrics through our proprietary tracking system.
Email Marketing
Our email marketing services include automated drip campaigns, lead nurturing sequences, and re-engagement strategies. We use behavioral data to personalize content and optimize send times for maximum engagement. The service includes A/B testing, performance analytics, and integration with CRM systems for comprehensive lead management.
Analytics Tracking
We provide comprehensive analytics using proprietary LeadSNDR technology and Google Analytics. Our system tracks user behavior, conversion paths, and campaign performance across all digital channels. Clients receive customized dashboards showing key metrics and actionable insights for continuous marketing optimization.
Content Marketing
Our content marketing services include blog strategy, thought leadership development, and educational resource creation. We focus on creating industry-specific content that addresses audience pain points while optimizing for search visibility. Each strategy includes content calendars, performance tracking, and regular updates based on analytics data.
People
Will Scott
CEO & Co-Founder
Digital marketing expert with 18+ years experience building growth strategies for education and healthcare organizations. Recognized industry leader in AI-powered SEO and data-driven advertising.
Angie Scott
COO & Co-Founder
Operational leader with extensive experience scaling digital marketing teams. Focuses on process optimization and client satisfaction through transparent communication and strategic planning.
Jeanne Gaudet Lobman
Director of Operations
Manages day-to-day operations with emphasis on quality control and team development. Brings decade-plus experience in digital marketing operations management to client service delivery.
Paula French
Director of Sales & Marketing
Leads business development initiatives with deep understanding of education and healthcare marketing challenges. Focuses on creating tailored solutions that address specific industry needs.
Alison Zeringue
Director of Account Management
Manages client relationships with emphasis on strategic planning and campaign execution. Ensures alignment between client goals and digital marketing strategies through regular performance reviews.
Questions
What digital marketing services do you offer?
We provide SEO, digital advertising, content marketing, analytics tracking, and email marketing services tailored to higher education and healthcare sectors.
How does your AI-powered SEO work?
Our AI-enhanced SEO uses predictive analytics to optimize content structure and stay ahead of search trend changes for improved rankings.
Do you work with local businesses?
Yes, we serve local New Orleans businesses alongside national clients in education and healthcare industries.
How do you measure campaign success?
We use proprietary LeadSNDR technology and Google Analytics to track conversions, ROI, and other key performance metrics.
What pricing models do you use?
We offer transparent pricing with customized packages based on specific campaign requirements and business goals.
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Reviews (2)
Will Sowards
Sep 23, 2024
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Search Influence did a great job helping us with an SEO audit and some search-optimized content creation. In both cases, they were very timely in providing assistance and answering any and all questions we had. One of the biggest items that impressed us was their timeliness and preparation. For every meeting, they came ready to discuss a topic and answer our questions. Any question they didn't immediately have an answer to was answered within a day of the meeting.
We've worked with several different agencies and SI was by far the best, both for our needs and in general. I'd highly recommend them to anyone in the digital marketing or search-optimization fields.
We've worked with several different agencies and SI was by far the best, both for our needs and in general. I'd highly recommend them to anyone in the digital marketing or search-optimization fields.
Steve G.
Feb 19, 2014
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I met with owners, Angie and Will, this week and I can't say enough about their personal approach to understanding your needs. They recommended meeting me at my business, which was certainly convenient for me, but It gave them a better understanding of my business, clientele and market, and ultimately a better feel for how to help me grow my business. In a world of ever growing reliance on digital communications it's refreshing to do business face to face. Not what I expected from a company whose business is all about digital search optimization, but certainly a smart approach. So nice to get that personal touch these days!
