Business Details
34 Years
experience
Your Trusted Chicago Branding & Marketing Agency
Founded in 1992, Otherwise Incorporated is a Chicago-based branding, strategy, and creative agency dedicated to helping clients navigate moments of change. Our team of strategists, designers, and web3 experts collaborates with clients across industries to address seismic shifts in brand relevance, market positioning, and technology adoption. With three decades of experience, we combine empathic brand strategy with creativity and technology to deliver impactful marketing programs across print, digital, and social platforms. We specialize in branding strategy, rebranding, visual identity design, web3 deployment, and integrated marketing communications.Our approach emphasizes courageous collaboration, fostering trust-based relationships that drive agile organizational infrastructures and effective communication pathways. As pioneers in exploring web3's potential, we guide clients through digital transformation while mentoring entrepreneurs and championing brand-building challenges. Our work consistently delivers results-driven solutions that resonate with evolving cultural and commercial landscapes.
Services
Branding Strategy
Visual Identity Design
Web3 Strategy
Digital Marketing
Rebranding Services
Social Media Campaigns
Packaging Design
Website Development
Environmental Graphics
Marketing Collateral
Details
- Year established: 1992
Highlights and features
- 30 years of experience in brand strategy and design
- Integrated branding, marketing, and web3 expertise
- Empathic approach to client collaboration
- Proven track record with Fortune 500 and startups
- Pioneering web3 strategy and deployment capabilities
Services
Branding Strategy
Our branding strategy services create cohesive brand identities that resonate in evolving markets. We analyze market positioning, develop brand messaging frameworks, and create strategic roadmaps for brand growth. With 30 years of expertise, we help businesses establish clear brand differentiation through research-driven insights and collaborative workshops that align organizational stakeholders.
Web3 Strategy
We guide clients through web3 integration and blockchain technology adoption. Our services include DAO development, NFT strategy, and metaverse marketing solutions. By combining traditional branding expertise with emerging technologies, we help businesses future-proof their brands through customized web3 roadmaps and immersive digital experiences that engage next-generation audiences.
Visual Identity Design
Our visual identity design creates distinctive brand aesthetics across all touchpoints. Services include logo development, color palette creation, typography systems, and brand guideline documentation. We ensure consistent visual communication through print collateral, environmental graphics, packaging design, and digital asset creation that reflects each brand's unique positioning and values.
Digital Marketing
We develop comprehensive digital marketing strategies that enhance online visibility and engagement. Our services include SEO/PPC management, social media campaigns, website optimization, and content marketing. By analyzing digital analytics and consumer behavior patterns, we create data-driven marketing solutions that drive measurable results across multiple digital platforms and devices.
Rebranding Services
Our rebranding services help organizations evolve their brand presence to stay relevant in changing markets. We conduct brand audits, develop repositioning strategies, and implement comprehensive brand transformations. From name development to environmental redesign, we ensure smooth transitions that maintain brand equity while introducing fresh market positioning through carefully managed change implementation processes.
People
Nancy Lerner
Chief Strategist
Nancy Lerner co-founded Otherwise Incorporated and leads strategic brand development. With 30 years of experience, she specializes in guiding organizations through brand transformations and market repositioning while mentoring emerging entrepreneurs in the branding industry.
David Frej
Chief Creative Director
David Frej co-founded Otherwise Incorporated and directs creative strategy. As a visionary designer, he leads web3 integration initiatives and brand experience development while fostering innovation across the agency's multidisciplinary creative teams.
Questions
What industries do you specialize in?
We work across business, real estate, consumer products, and social impact sectors. Our expertise spans Fortune 500 companies and emerging ventures navigating brand transformations in evolving markets.
How does your web3 strategy service work?
Our web3 strategy combines traditional branding expertise with blockchain technology. We develop customized roadmaps for DAO implementation, NFT programs, and metaverse marketing tailored to each client's brand objectives.
What's your approach to rebranding?
We use empathic brand strategy to guide rebranding efforts. Our process includes market analysis, stakeholder workshops, and phased implementation that maintains brand equity while introducing fresh positioning.
Do you work with startups?
Yes, we collaborate with promising new ventures as well as established companies. Our services help startups build strong brand foundations and scale effectively through strategic marketing programs.
How do you measure campaign success?
We use data-driven metrics aligned with client objectives, including brand awareness tracking, engagement analytics, and ROI calculations across traditional and digital marketing channels.
