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Business Details
50+ Years
experience
Custom Sign Solutions in Albuquerque, NM
M & J Sign has been a trusted provider of innovative sign solutions in New Mexico since 1974. As a family-owned and operated business, we combine decades of experience with skilled craftsmanship to deliver high-quality signage tailored to our clients' needs. Our full-service approach covers every stage of the sign-making process, from initial design and permitting to installation and ongoing maintenance. We specialize in LED message centers, leveraging our partnership with Watchfire to offer cutting-edge technology with industry-leading warranties. Our team's deep understanding of local regulations ensures seamless permit acquisition, while our in-house design department creates visually compelling solutions.

With a commitment to excellence, we serve diverse industries including education, retail, and public sectors. Our reputation for reliability is built on 40+ years of delivering timely, budget-conscious projects without compromising quality. We pride ourselves on personalized service, ensuring each client receives expert guidance and support throughout their signage journey. Backed by our licensed, bonded, and insured status, we stand as New Mexico's premier choice for dynamic sign solutions.
Services
LED Message Centers Sign Design Installation Services Permit Acquisition Sign Repair Billboard Leases Custom Fabrication School Signage Channel Letters Digital Displays
Details
  • Year established: 1974
Highlights and features
  • Family-owned since 1974 with 40+ years of industry experience
  • Full-service provider from design to installation
  • Authorized Watchfire LED sign dealer with top warranties
  • Skilled team handling complex permitting processes
  • Locally-focused solutions for New Mexico businesses
Services
LED Message Centers
Our LED message centers provide dynamic, energy-efficient advertising solutions with exceptional brightness and longevity. These programmable displays deliver real-time updates for businesses and schools while maintaining visibility in all weather conditions. Watchfire's industry-leading technology ensures 11+ years of reliable operation with minimal maintenance requirements.
Sign Design
Our in-house design team creates customized signage solutions using advanced software and 40+ years of technical expertise. We develop visually compelling concepts that align with brand identity while ensuring regulatory compliance. Clients receive detailed digital mockups before production begins.
Installation Services
We handle complete sign installation including structural support, electrical connections, and foundation work. Our experienced technicians ensure proper placement and functionality while adhering to local building codes. Full project management covers permits, inspections, and final approvals.
Permit Acquisition
Our team navigates municipal requirements to secure necessary permits for sign installation. We maintain current knowledge of zoning laws, size restrictions, and lighting regulations across New Mexico jurisdictions. This service eliminates bureaucratic challenges for commercial clients.
Sign Repair
We provide comprehensive repair and maintenance for all sign types including LED components, electrical systems, and structural elements. Our service technicians respond promptly to issues while maintaining original quality standards. Preventative maintenance plans extend sign lifespan.
People
Jeff Lawlis
Founder
Founded M & J Sign in 1974 and led operations for over 40 years before transitioning ownership. His vision established the company's reputation for quality craftsmanship and customer service in New Mexico's signage industry.
Chris Rivera
Owner
Joined the company in 1996, progressing from shop assistant to owner in 2008. With 24 years of hands-on experience in installation, permitting, and sales, he now oversees daily operations and business development.
Tara Rivera
Office Manager
Started working with the company in 2000, transitioning from administrative assistant to office manager after ownership change. She coordinates team operations and client communications while maintaining family business values.
Estevan Ebell
Field Installation Manager
Manages all field operations and shop activities, ensuring quality control and customer satisfaction. Coordinates installation teams and oversees technical implementation of signage projects across New Mexico.
Dave Wright
Service Technician
Specializes in maintaining optimal functionality of commercial signage systems. Performs diagnostics, repairs, and preventive maintenance on LED displays and traditional sign structures to ensure continuous operation.
Questions
What types of signs do you specialize in?
We specialize in LED message centers, school signage, custom channel letters, and digital displays. Our full-service capabilities include design, installation, and maintenance.
Are you licensed for sign installation in New Mexico?
Yes, we are fully licensed, bonded, and insured for all sign-related work across New Mexico, including electrical and structural components.
Do you handle permit requirements for sign installation?
Yes, our team manages complete permit acquisition processes, leveraging 40+ years of experience with local government regulations and zoning requirements.
What makes Watchfire LED signs superior?
As authorized dealers, we offer Watchfire's patented thermal management systems, 11+ year LED lifespan, and industry-leading warranties for reliable, high-visibility digital signage.
How quickly can you complete a sign project?
Project timelines vary by complexity, but our streamlined process typically completes standard installations within 4-6 weeks after design approval.
Do you offer maintenance services for existing signs?
Yes, our service department provides emergency repairs, routine maintenance, and system upgrades for all sign types, including non-M&J installed signage.