Business Details
19 Years
experience
Your Trusted Bike Shop in Fresno, CA
Founded in 2007 by Rich and Ben, Rubber Soul Bicycles brings decades of combined cycling industry expertise to Fresno, California. Our team of certified technicians, with over 100 years of collective experience, specializes in bicycle sales, repairs, and maintenance for road, mountain, and electric bikes. We pride ourselves on staying at the forefront of cycling technology through continuous training and factory-certified programs, including our status as an authorized Shimano Service Center.Our commitment to quality is reflected in our fast turnaround times, free estimates, and use of premium components from leading brands. We serve both casual riders and competitive cyclists, offering personalized service, expert bike fittings, and community-focused initiatives that promote cycling as a sustainable lifestyle. Our staff includes specialists certified in Specialized, Bosch, and e-bike technologies, ensuring comprehensive support for all cycling needs.
Services
Electric Bikes
Bike Repairs
Parts & Accessories
Apparel Sales
Bike Fitting
Details
- Year established: 2007
Highlights and features
- Our service team has over 100 years of combined cycling industry experience.
- We are an authorized Shimano Service Center with certified technicians.
- Free no-obligation estimates for all repair services.
- Walk-in repairs available with immediate assistance when possible.
- Community-focused business supporting local cycling advocacy organizations.
Associations and certifications
- Shimano Service Center
What people say
Expert bike repairs
Knowledgeable staff
Community-focused
Fast turnaround
Certified technicians
Services
Basic Tune-Up
Our Basic Tune-Up ensures optimal bike performance with headset, hub, and bottom bracket adjustments. Technicians adjust derailleurs, true wheels, and calibrate brakes while checking all bolt torque specifications. This service includes chain lubrication and tire inflation for immediate road readiness.
Full Tune-Up
The Full Tune-Up includes complete drivetrain removal and solvent cleaning. Technicians perform all Basic Tune-Up functions plus frame wipe-down and precision component adjustments. This service restores your bike to peak mechanical efficiency for serious cyclists.
Wheel Truing
Our wheel truing service corrects rim alignment issues using professional truing stands. Technicians adjust spoke tension to eliminate wobbles and improve braking performance. This critical maintenance ensures safe riding and extends component lifespan for all bike types.
E-Bike Repairs
Specialized e-bike repair service covers motor diagnostics, battery maintenance, and electronic system calibration. Certified technicians work on Bosch, Shimano, and Specialized systems. We ensure optimal performance of advanced e-bike technologies for Fresno's cycling community.
Bike Fitting
Professional bike fitting service optimizes rider comfort and efficiency. Using Retl and Serotta-certified techniques, our experts adjust frame geometry and component positioning. This personalized service prevents injuries and enhances cycling performance for all skill levels.
People
Rich
Co-Owner
Co-founder with decades of cycling industry experience. Started in Fresno's bike scene in 1981, previously owned Cyclopath Bicycles, and has shaped local cycling culture through multiple shop ventures.
Ben
Co-Owner
Co-founder and cycling entrepreneur. Opened Tri Sport Bicycles in 1985, operated multiple bike shops, and brings extensive retail experience to Rubber Soul's operations and customer service approach.
Ernesto
Service Technician
25-year industry veteran certified in Specialized, Shimano, and Bosch technologies. Expert in e-bike systems with family background in Mexican bike manufacturing. Recognized for technical precision and product knowledge.
Danny
Head Tech Service Coordinator
Over 25 years cycling expertise, including racing experience. Former TriSport and Sports West technician. Specializes in road bike performance optimization and customer education about advanced cycling technologies.
Mike Weathers
Bike Fitting Specialist
25+ years as professional mechanic with certifications from leading bike fit schools. Two-time Ironman finisher who combines athletic insight with technical expertise to improve rider comfort and efficiency.
Questions
What services does Rubber Soul Bicycles offer?
We provide bike sales, repairs, and maintenance including tune-ups, wheel truing, and e-bike servicing. Our certified technicians handle all brands and offer expert bike fittings.
Are your technicians certified?
Yes, our team includes Shimano Service Center-certified technicians with training from Specialized, Retül, and Serotta fit schools for comprehensive cycling expertise.
Do you service all bike brands?
Our technicians are trained to service all bicycle makes and models, not just the brands we sell, ensuring quality care for every customer's bike.
What payment methods do you accept?
We accept major credit cards (Visa, MasterCard, Discover, American Express) and PayPal for purchases and service payments.
How long have you been in business?
Rubber Soul Bicycles opened in 2007. Our owners have operated Fresno bike shops since the 1980s, bringing decades of local cycling expertise.
Do you offer bike fitting services?
Yes, we provide professional bike fitting using certified methods to optimize comfort, efficiency, and injury prevention for all cycling disciplines.