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Business Details
44 Years
experience
Your Trusted Partner for Sports Event Organization
Founded in 1982 by Dave and Annette King, Triple Crown Sports revolutionized youth and collegiate sports tournament organization. Our journey began with a vision to elevate the quality of sports events through professionalism, innovative programming, and family-centric values. Over four decades, we've expanded from three annual softball tournaments to managing over 200 events annually across multiple sports, including baseball, volleyball, and basketball, while maintaining our commitment to excellence. Our team of 60 full-time professionals and 400 seasonal staff delivers meticulously organized tournaments in premier destinations nationwide and internationally. We pioneered televised championship games starting in 1993 and now offer live broadcasts through our Watch TC platform.

Our proprietary 'Proven Process' ensures consistent, high-quality experiences through six strategic phases from development to continuous improvement. As a family-owned business based in Fort Collins, Colorado, we maintain the core values that guided our founders while embracing technological advancements to enhance communication and event management. Our portfolio includes prestigious college events like the Cancun Challenge and WNIT, alongside youth championships that combine athletic competition with family vacation opportunities. With a legacy of innovation and a focus on creating lifelong memories, we continue to set industry standards for sports event production.
Services
Youth Sports Tournaments College Sports Events International Tournaments Basketball Championships Volleyball Series Baseball Events Event Production Sports Broadcasts Tournament Management Live Streaming Services
Details
  • Year established: 1982
Highlights and features
  • 40+ years pioneering youth and collegiate sports tournament organization
  • Family-owned business with proven event management expertise
  • Operates 200+ events annually across North America
  • Innovative 'Proven Process' ensures consistent tournament quality
  • Pioneered televised sports championship broadcasts since 1993
Services
Youth Sports Tournaments
Our youth sports tournaments combine athletic development with family experiences in premier destinations. Offering baseball, volleyball, and basketball events, we create structured competitions that emphasize skill development and sportsmanship. Each tournament features professional organization, real-time updates, and special activities that create lasting memories for participants and families.
College Sports Events
We produce premier collegiate basketball and softball championships including the Cancun Challenge and WNIT. These events showcase top Division I teams in competitive settings with professional production values. Our college events feature televised broadcasts, live streaming, and comprehensive event management that enhances institutional visibility while delivering exceptional fan experiences.
Event Production
Our full-service event production covers every aspect from venue selection to post-event analysis. Utilizing proprietary technology and experienced staff, we ensure seamless logistics, real-time communication, and quality control. The six-phase Proven Process guarantees consistent execution while incorporating continuous improvements based on stakeholder feedback and industry innovations.
Sports Broadcasts
We provide professional broadcasting services for elite championship games through Watch TC and national partners like CBS Sports Network. Our production team delivers high-quality live webcasts and televised coverage that showcase athletic talent while expanding event reach. This media platform enhances team exposure and creates lasting digital memories for participants.
International Tournaments
Our international tournaments create unique cross-border athletic experiences in destinations like Mexico and Puerto Vallarta. These events combine competitive sports with cultural immersion through carefully curated venues and activities. We manage all logistical aspects to ensure seamless participation for teams traveling from North America to compete in professionally organized global championships.
People
Dave King
Founder
Triple Crown Sports founder revolutionized youth sports tournament organization through innovative programming and family-centric values. His vision created premier events combining athletic competition with vacation experiences.
Annette King
Co-Founder
Co-founder instrumental in establishing Triple Crown Sports' professional standards. Her commitment to quality events and family values shaped the company's approach to youth sports organization.
Keri King
CEO
Current CEO leading Triple Crown Sports' continued growth since 2017. Maintains family ownership while expanding digital capabilities and maintaining the company's founding principles.
Questions
What sports events does Triple Crown Sports organize?
We produce tournaments in baseball, volleyball, basketball, fastpitch, and lacrosse for youth and college teams nationwide and internationally.
Where are tournaments held?
Events occur across the U.S. in locations like Fort Collins, San Diego, and Myrtle Beach, plus international venues in Cancun and Puerto Vallarta.
Are events televised?
Elite championship games receive national broadcasts through CBS Sports Network and our Watch TC streaming platform since 2010.
What makes Triple Crown different?
Our 40+ years of experience, family ownership, and proprietary six-phase event process ensure consistent quality and professional organization across all tournaments.
How do you handle event communications?
We provide real-time updates through mobile platforms, live scores, schedule changes, and weather alerts directly to participants' devices during events.