Business Details
18 Years
experience
Your Trusted Partner for Brand Design Solutions
By Design Partners is a strategic brand design and integrated marketing communications consultancy dedicated to helping visionary organizations build stronger brands. With a focus on market research, positioning strategy, and creative execution, we deliver measurable results through comprehensive brand development, graphic design, and digital solutions. Our team combines critical thinking with innovative design to address complex communication challenges across diverse industries. We specialize in transforming organizational objectives into impactful brand experiences through tailored strategic counsel and compelling visual storytelling.Our expertise spans corporate identity, product naming, advertising campaigns, and website development, serving both for-profit and nonprofit clients seeking to enhance recognition and engagement. By prioritizing client-specific goals, we create solutions that resonate across all brand touchpoints, from print materials to digital platforms. Our collaborative approach ensures that every project aligns with the client's mission while maintaining a distinct market presence. With a proven track record in brand extension and repositioning initiatives, we help organizations achieve sustainable growth through design-driven strategies.
Services
Brand Development
Website Design
Marketing Strategy
Graphic Design
Communication Audits
Positioning Research
Advertising Campaigns
Digital Solutions
Details
- Year established: 2008
Highlights and features
- We deliver measurable brand growth through strategic design solutions
- Our team combines 20+ years of cross-industry marketing expertise
- We implement award-winning creative strategies recognized by industry leaders
- Our collaborative process ensures client-specific brand alignment
- We maintain a proven track record in nonprofit and corporate branding
Associations and certifications
- American Institute of Graphic Arts (AIGA)
- Council for Advancement and Support of Education (CASE)
- International Association of Business Communicators Gold Quill (IABC)
- University & College Designers Association (UCDA)
What people say
Award-winning designs
Measurable results
Creative solutions
Strategic approach
Services
Brand Development
We create comprehensive brand strategies that define organizational identity and market positioning. Our approach combines market research with creative execution to develop cohesive brand systems. These strategies help clients achieve measurable growth through consistent brand messaging across all communication channels.
Website Design
Our responsive website designs integrate brand identity with user experience principles. We develop custom digital platforms that enhance brand visibility and engagement. The designs ensure optimal performance across devices while maintaining strategic brand consistency.
Marketing Strategy
We develop data-driven marketing strategies based on competitive analysis and audience insights. Our approach combines traditional and digital marketing tactics to maximize brand impact. Each strategy includes measurable objectives and implementation roadmaps for client organizations.
Graphic Design
Our graphic design solutions translate brand strategy into visual assets. We create collateral materials that maintain brand consistency while delivering key messages effectively. The designs follow industry best practices for both print and digital applications.
Positioning Research
We conduct comprehensive brand assessments through stakeholder interviews and market research. This process identifies competitive differentiators and market opportunities. The findings form the foundation for strategic brand repositioning initiatives.
People
Scott Ward
Principal & Creative Director
Creative leader with extensive experience in brand strategy and visual communication. Specializes in transforming organizational objectives into award-winning design solutions through innovative creative direction.
Leslie Millenson
Senior Strategist
Marketing strategist focused on brand positioning and communication planning. Brings strategic insights to client engagements, developing research-based approaches that drive measurable business outcomes through effective brand management.
Questions
What industries do you specialize in?
We work with both nonprofit institutions and corporate clients across education, healthcare, cultural organizations, and consumer products sectors.
How do you develop brand strategies?
Our process combines market research, stakeholder interviews, and competitive analysis to create customized brand platforms aligned with organizational goals.
What services do you offer?
We provide comprehensive brand development including identity systems, marketing communications, website design, advertising campaigns, and strategic positioning research.
Do you work with national clients?
While based in Chicago, we serve organizations nationwide with both local and national branding initiatives.
How do you measure success?
We track brand awareness improvements, audience engagement metrics, and business outcomes through pre/post campaign analysis and client reporting.
