Business Details
21 Years
experience
Your Trusted Media Agency for Data-Driven Marketing
Founded in 2005, we are an independent media agency dedicated to helping brands rise above the noise by uncovering what's true. Our approach combines strategic insight with creative activation, leveraging data-driven audience research to craft campaigns that resonate globally and locally. With six offices across North America, we collaborate closely with clients to build meaningful connections through media strategy, full-funnel activation, and transparent reporting. Our team of strategists, planners, and technologists prioritizes innovation and adaptability, ensuring brands stay ahead in an ever-evolving media landscape. We believe in the power of human perspective, combining instinct with data to deliver measurable results.Our proprietary tools and collaborative dashboards provide clients with real-time insights, fostering trust and alignment throughout every campaign. From media operations to analytics, we handle every detail with precision, ensuring seamless execution from start to finish. Our work with diverse clients across industries has proven our ability to drive engagement and ROI through tailored strategies. As a leader in North American media agencies, we remain committed to evolving with industry trends while maintaining our core mission: helping brands find truth and elevate their impact.
Services
Media Strategy
Full-Funnel Activation
Data Analytics
Campaign Reporting
Audience Insights
OOH Sponsorship
Digital Advertising
Brand Partnerships
Details
- Year established: 2005
Highlights and features
- We offer 20 years of experience in data-driven media strategy.
- Our team provides full-funnel media activation across digital and traditional platforms.
- We implement collaborative dashboards for real-time campaign transparency.
- Our proprietary tools ensure precise media operations and reporting.
- We specialize in audience segmentation and marketplace trend analysis.
Services
Media Strategy & Planning
We develop data-driven media strategies tailored to brand objectives and audience insights. Our planning process integrates market trends, segmentation, and channel optimization to maximize campaign effectiveness. Clients benefit from transparent collaboration and measurable outcomes aligned with business goals.
Full-Funnel Media Activation
Our full-funnel activation spans digital, social, OOH, and traditional media channels. We adapt strategies to evolving consumer behaviors while maintaining brand safety. The service includes influencer partnerships, experiential marketing, and performance optimization for measurable engagement.
Data Analytics & Technology
We provide real-time analytics through customizable dashboards and proprietary tools. Our approach combines first-party data integration with statistical modeling to inform campaign decisions. Clients receive transparent performance metrics and actionable insights for continuous improvement.
OOH Sponsorship
Our OOH sponsorship solutions include platform murals, digital billboards, and transit wraps. Campaigns are designed to drive local engagement and measurable adoption rates for clients in retail and nonprofit sectors. We focus on creative execution and strategic placement for maximum visibility.
Audience Insights
We conduct in-depth audience segmentation using first-party data and behavioral analytics. Our insights inform targeted messaging strategies across demographics and geographies. Clients gain a competitive edge through data-backed decisions that align with market trends and consumer preferences.
People
Chris Actis
Founder
Chris Actis founded True Media in 2005 with a vision to create a data-driven media agency focused on authentic brand connections. He leads strategic growth initiatives and fosters a culture of innovation across North American offices.
Bruce Neve
President, Canada
Bruce Neve oversees True Media's Canadian operations, bringing expertise in media trends and client partnerships. He focuses on expanding the agency's impact through adaptive strategies and fostering long-term client relationships in the Canadian market.
Questions
What industries does True Media specialize in?
We work with clients across travel & tourism, retail, beverages, nonprofits, and Fortune 100 companies, tailoring media strategies to each industry's unique needs.
How does True Media ensure campaign transparency?
We provide real-time reporting through customizable dashboards and proprietary tools, ensuring clients have full visibility into campaign performance and data-driven decisions.
Can True Media handle both local and global campaigns?
Yes, our team develops strategies that work globally, locally, and everywhere in between, leveraging insights from six North American offices and international partnerships.
What sets True Media apart from other agencies?
We combine data-driven insights with human perspective, offering full-funnel activation, transparent reporting, and a collaborative approach that prioritizes client alignment and measurable results.
