Business Details
21 Years
experience
Your Trusted Source for Premium Pool Finishes in Mesa, AZ
Wet Edge Technologies is a trusted provider of premium pool finishes with over 18 years of industry expertise. We specialize in delivering high-quality, durable pool surfaces through a nationwide network of authorized builders and applicators. Our product portfolio features over 70 color options across six distinct lines, ensuring homeowners find the perfect aesthetic match for their pools. We prioritize customer satisfaction by offering comprehensive resources, including color guides, educational videos, and personalized support to simplify the decision-making process. Our team combines technical knowledge with a commitment to innovation, using premium materials to create visually striking and long-lasting pool finishes. With operations spanning multiple locations, we maintain rigorous quality control standards while fostering strong relationships with both contractors and end-users.Our leadership team brings decades of combined experience in pool construction, product development, and customer service, ensuring we meet evolving market demands. We emphasize transparency in our processes, from material sourcing to installation guidelines, and stand behind our products with robust warranties. Our dedication to excellence has earned us recognition from pool owners nationwide, who consistently praise our finishes for their vibrant colors and low-maintenance durability. Whether through direct customer support or our extensive dealer network, we remain focused on delivering solutions that enhance both residential and commercial pool environments.
Services
Pool Finishes
Color Consultation
Builder Network
Product Education
Marketing Materials
Details
- Year established: 2005
Highlights and features
- We offer 70+ pool finish color options for personalized design
- Our nationwide builder network ensures professional installations
- Finishes feature low-maintenance durability for long-term satisfaction
- We provide free educational resources for informed decision-making
- Our team has 18+ years of specialized pool finish expertise
What people say
Beautiful color
Low maintenance
Durable product
Pleased with quality
Worth the extra cost
Services
Pool Finishes
Our premium pool finishes combine aesthetic appeal with exceptional durability. Available in over 70 colors across six product lines, these finishes resist fading and staining while maintaining vibrant appearance. The finishes enhance water clarity through specialized stone aggregates that reflect light beautifully. Homeowners benefit from low-maintenance surfaces requiring minimal chemical treatment compared to traditional options.
Color Consultation
We provide expert guidance for choosing the perfect pool finish color. Our resources include water color guides, comparison tools, and in-person pool viewings. The consultation considers factors like pool depth, surrounding environment, and personal style preferences. This service helps homeowners visualize final results before installation, reducing decision-making stress.
Builder Network
Our nationwide network connects homeowners with certified pool builders and applicators. These professionals receive specialized training in Wet Edge Technologies product installation techniques. The network ensures consistent quality across installations while providing local expertise for regional considerations. Builders receive ongoing support for product education and technical challenges.
Product Education
We offer comprehensive educational materials including videos, articles, and comparison guides. These resources explain finish characteristics, maintenance requirements, and installation processes. The content helps both homeowners and contractors make informed decisions about product selection and application. Materials are regularly updated to reflect new product developments and industry standards.
Marketing Materials
We provide contractors with marketing tools to showcase Wet Edge Technologies products to potential clients. These materials include sample displays, digital assets, and printed brochures. The resources help builders demonstrate finish options and benefits during client consultations. We regularly update materials to maintain brand consistency and highlight new product features.
People
Mark Turley
President
Mark Turley co-founded Wet Edge Technologies and oversees daily operations and financial strategy. With a business degree from Arizona State University, he develops marketing plans and employee relationships. Mark balances work with family time, enjoying outdoor activities with his wife and four sons.
John Zita
Director of Sales & Marketing
John Zita leads sales and marketing efforts with 18+ years in pool industry. He specializes in snow belt construction challenges and focuses on family time with his daughters when not working. John enjoys outdoor activities and beach relaxation.
Debbie Fischer
Partner Success Rep
Debbie Fischer assists pool owners and contractors at Wet Edge Technologies headquarters. A lifelong Arizona resident, she supports her husband's metal artwork ventures and enjoys Northern Arizona getaways. Debbie provides friendly customer service for product inquiries and marketing materials.
Lora Sharp
PR Manager
Lora Sharp creates educational content and videos for Wet Edge Technologies. With 20+ years in pool industry, she connects with contractors and consumers through creative product presentations. Originally from California, she enjoys beach activities and outdoor recreation in her hometown.
Eddie King
Business Development Rep
Eddie King serves as Northeast sales representative with 37 years industry experience. He transitioned from stock management to construction and design roles. Eddie enjoys golfing, particularly at Disney World courses, and spends time with his family in Pennsylvania.
Questions
What factors influence pool water color?
Pool depth, surrounding environment, and finish texture affect water color appearance. Our color guides and sample viewings help visualize final results.
How do I choose the right pool finish?
Consider color preferences, maintenance requirements, and warranty options. Our resources and builder network help evaluate suitable choices.
Do WetEdge finishes require special maintenance?
Our finishes need standard pool maintenance but resist staining better than traditional options, reducing chemical treatment requirements.
How can I find an authorized WetEdge installer?
Use our dealer locator tool or contact us directly to connect with certified builders in your area.
What warranty options are available?
Warranty terms vary by product line. Contact our team for specific details about coverage duration and conditions.
Videos
