Business Details
31 Years
experience
Your Trusted Partner for PR & Marketing Solutions
Since 1995, Jackson Spalding has been dedicated to becoming the most trusted and respected agency in the public relations and marketing industry. Our vision centers on cultivating meaningful relationships rooted in mutual respect with clients, their audiences, and our communities. With over 150 team members across four offices, we specialize in brand strategy, earned media, digital marketing, and crisis management, serving preeminent brands from household names to emerging innovators. Our approach combines strategic corporate communications, predictive risk analytics, and AI-powered marketing solutions to help clients build, protect, and grow their brands.We prioritize client success by fostering a culture of integrity, collaboration, and continuous improvement, ensuring our work drives measurable results. Recognized as the #1 mid-sized agency in North America by PRovoke Media, we remain committed to excellence with integrity for our clients, communities, and team. Our 30-year legacy reflects our belief that taking care of clients ensures long-term success, not just for them, but for us as well.
Services
Brand Strategy
Public Relations
Digital Marketing
Crisis Management
Media Planning
Details
- Year established: 1995
Highlights and features
- We offer 30 years of experience in integrated marketing and public relations.
- Our team of 150+ experts provides tailored brand strategy and crisis management solutions.
- We implement AI-powered bidding models and predictive analytics for demand capture.
- Our client-centric approach prioritizes long-term relationships and measurable results.
- Recognized as the #1 mid-sized agency in North America by PRovoke Media.
Services
Brand Strategy
Our brand strategy services create cohesive identities that resonate across audiences. We develop data-driven positioning, messaging frameworks, and activation plans to ensure consistent brand experiences. By aligning business objectives with market opportunities, we help clients establish authority and drive growth through unified communication strategies.
Public Relations
We craft compelling narratives and secure earned media coverage to enhance brand visibility. Our PR services include media relations, executive visibility programs, and crisis communications. Leveraging industry relationships and strategic storytelling, we help clients build credibility and maintain positive reputations in competitive markets through proactive outreach and targeted campaigns.
Digital Marketing
Our digital marketing solutions combine SEO, paid media, and social media strategies to drive engagement. We utilize AI-powered analytics and audience segmentation to optimize campaigns across platforms. From content creation to performance tracking, we deliver integrated digital experiences that convert in-market audiences and maximize return on investment through continuous testing and optimization.
Crisis Management
We develop proactive crisis preparedness plans and rapid response protocols to safeguard brand equity. Our services include risk assessment, message development, and stakeholder communication strategies. By combining predictive analytics with real-time monitoring, we help organizations navigate reputational threats while maintaining transparency and trust with key audiences during critical situations.
Media Planning
Our media planning services optimize ad spend across traditional and digital channels. We conduct audience research and competitive analysis to create targeted media strategies. Using programmatic advertising and performance analytics, we ensure efficient campaign delivery while maximizing reach and engagement through data-driven decisions and continuous optimization of media investments.
Questions
What industries do you specialize in?
We serve diverse sectors including consumer packaged goods, healthcare, financial services, education, and technology, with specialized teams for automotive, travel, and nonprofit organizations.
How do you measure campaign success?
We use real-time performance analytics, media monitoring, and ROI tracking to evaluate effectiveness, focusing on brand lift, engagement metrics, and business outcomes.
Can you handle international campaigns?
While primarily focused on North America, we partner with global networks to execute multi-market campaigns while maintaining local market insights and cultural relevance.
What makes your agency different?
Our integrated approach combines brand strategy, earned media expertise, and digital innovation with a client-first culture that prioritizes long-term partnerships over transactional relationships.
Do you offer crisis preparedness training?
Yes, we provide media training, scenario planning, and spokesperson coaching to help organizations proactively manage potential reputational risks and communication challenges.
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