Business Details
Custom Web Design & Digital Marketing Solutions
Placemaking Group is a dedicated team of web developers, designers, and marketers focused on delivering customized digital solutions that drive business growth. With a client-centric approach, we specialize in website redesign, inbound marketing, and content strategy to enhance online visibility and customer engagement. Our expertise spans ecommerce platforms, lead generation websites, and brand-focused digital campaigns tailored to industries like healthcare, nonprofit, and B2B sectors.By combining strategic planning with technical execution, we help organizations modernize their web presence and achieve measurable results. Our team's entrepreneurial mindset and multi-disciplinary approach ensure solutions that align with evolving market demands while maintaining budget efficiency.
Services
Website Redesign
Digital Marketing
Content Strategy
Ecommerce Solutions
Inbound Marketing
SEO Services
Lead Generation Websites
Highlights and features
- We deliver customized web solutions aligned with specific business goals.
- Our team combines 20+ years of experience in web development and marketing.
- Multi-disciplinary approach integrates branding, UX, and digital strategy.
- Proven track record with case studies across healthcare and nonprofit sectors.
- Focus on measurable results through analytics-driven marketing campaigns.
Services
Website Redesign
Our website redesign service revitalizes outdated platforms with modern aesthetics and enhanced functionality. We focus on improving user experience, mobile responsiveness, and lead generation capabilities through strategic layout updates and interactive features. Clients benefit from increased engagement metrics and better conversion rates.
Inbound Marketing
Inbound marketing solutions attract qualified leads through content marketing, SEO, and social media campaigns. We create targeted content journeys that nurture prospects from initial interest to conversion, using analytics to refine strategies for measurable business growth.
Ecommerce Solutions
Custom ecommerce platforms enable seamless online transactions with integrated payment systems and inventory management. Our solutions prioritize secure checkout processes and mobile-optimized shopping experiences to maximize conversion opportunities for retail businesses.
Content Strategy
We develop comprehensive content strategies that align with brand voice and audience needs. This includes blog creation, video production, and marketing automation to maintain consistent messaging across all digital touchpoints.
Lead Generation Websites
Specialized websites designed to capture prospect information through targeted landing pages and CTAs. These platforms integrate with CRM systems to streamline sales pipelines and improve marketing ROI for B2B clients.
People
Barbara Irias
Founder
Barbara Irias helps small businesses achieve marketing goals through strategic web presence. With expertise in customer experience planning and digital marketing, she has driven lead generation improvements for nonprofit and B2B clients.
Dianne Newton Shaw
Web and Content Development
Dianne Newton Shaw specializes in customer-focused web development and content marketing. She coordinates multidisciplinary teams to create cohesive brand experiences through websites, videos, and marketing automation platforms.
Questions
What web services do you specialize in?
We specialize in website redesign, inbound marketing, ecommerce solutions, and lead generation websites tailored to industries like healthcare, nonprofit, and professional services.
How do you approach website redesign projects?
Our process begins with competitive assessment, followed by UX improvements, visual updates, and integration of features like chatbots or LMS platforms to enhance functionality.
Do you work with specific industries?
We have experience in healthcare, nonprofit, B2B, and professional services sectors, creating tailored solutions that address industry-specific challenges and requirements.
What sets you apart from other web agencies?
Our client-focused approach combines strategic planning with technical execution, prioritizing measurable results through analytics-driven marketing and customized web solutions.
