Colorcom

Business Details

Your Trusted Partner for Color Consultation Solutions

Colorcom is a forward-thinking creative agency specializing in color strategy and consultation. Our team of experts works with clients globallyfrom startups to Fortune 500 companiesto develop color solutions that drive business growth and brand success. With decades of combined experience, we leverage the symbolic and psychological power of color to create impactful designs for logos, product packaging, web interfaces, architecture, and more. Our services are grounded in rigorous research, including a proprietary global color database with insights from over 200,000 participants.

We offer tailored seminars, workshops, and online courses to educate clients on color theory and its practical applications. As pioneers in the field, we have authored award-winning publications and collaborated with prestigious institutions like the U.S. State Department and Xerox. Our commitment to innovation and technical excellence ensures clients receive data-driven, culturally informed color strategies that enhance visibility, memorability, and market performance.

Services

Color Consultation Branding Strategy Product Design Packaging Design Web & UI Design Color Seminars Online Courses Corporate Workshops Keynote Speeches Color Research

Highlights and features

Our consultants hold advanced degrees in design and color theory.
Weve been featured in Fortune Magazine, USA Today, and Entrepreneur.
We maintain a proprietary global color database with 200,000+ participants.
We authored the Color Voodoo book series and created Color Matters, the #1 color resource online.
We offer tailored seminars and workshops for businesses worldwide.

Website

Update Listing

Services

Color Consultation

We develop customized color strategies to enhance brand identity and product appeal. Our approach combines psychological insights, cultural symbolism, and market research to create colors that resonate with target audiences. Clients receive data-driven recommendations based on our proprietary Global Color Database, ensuring solutions that drive sales and brand recognition.

Branding Strategy

Our branding services focus on creating cohesive visual identities through strategic color use. We analyze market trends and consumer preferences to design logos, packaging, and corporate imagery that communicate brand values effectively. Our expertise ensures consistent, memorable brand representation across all touchpoints.

Color Seminars

We offer seminars and workshops on color theory, psychology, and marketing applications. Led by industry expert Jill Morton, these sessions provide actionable insights for businesses seeking to optimize their color strategies. Topics include color symbolism, demographic preferences, and practical implementation in design projects.

Online Courses

Color Matters Online Learning delivers self-paced courses on color fundamentals and advanced applications. Designed for designers, marketers, and business professionals, our curriculum covers color theory, visual ergonomics, and market-specific strategies. Courses are accessible globally and include practical tools for immediate implementation.

Product Design

We specialize in color solutions for product development, ensuring visual appeal and functional effectiveness. Our services include color specification for consumer goods, industrial equipment, and packaging. By analyzing target demographics and usage contexts, we create colors that enhance usability and emotional engagement.

People

Jill Morton

CEO, Color Specialist

Jill Morton is a color strategist with a Master's in Design. She founded Colorcom and created the award-winning Color Matters website. As director of the International Color Research Institute, she manages the Global Color Database and has advised Fortune 500 companies on color strategy.

Lawrence Peterson

Designer, Author

Lawrence Peterson is a writer and expert in global color symbolism. He authored 'Global Graphics: Color' and contributes to Colorcom's research on cultural color associations. His work bridges design theory with practical applications for international markets.

Kevin Morrison

IT Expert

Kevin Morrison leads Colorcom's technology initiatives with 16 years of experience in database programming and web design. A former Marine, he ensures robust technical solutions for client projects, specializing in digital platforms and app development.

Corey Taira

App Designer

Corey Taira specializes in database programming and mobile/web app design. He develops tools that integrate Colorcom's research into user-friendly platforms, enabling clients to apply color strategies efficiently across digital and physical products.

Questions

What does a color consultant do?

A color consultant advises on strategic color choices for branding, products, and environments. We analyze market trends, cultural symbolism, and psychological impacts to create colors that enhance brand recognition and consumer engagement.

How can color improve my brand?

Strategic color use strengthens brand identity by evoking specific emotions and associations. Our data-driven approach ensures colors align with your target audience's preferences and market trends, increasing memorability and customer loyalty.

Do you work with international clients?

Yes, we serve clients globally. Our team has experience in cross-cultural color symbolism and provides tailored solutions for diverse markets through remote collaboration and on-site consultations.

What industries do you specialize in?

We work across industries including consumer goods, technology, healthcare, architecture, and education. Our expertise spans product design, packaging, branding, and digital interfaces for both physical and online environments.

What is your color database?

Our Global Color Database contains insights from over 200,000 participants worldwide. It tracks color preferences and associations across demographics, enabling data-driven decisions for culturally relevant color strategies.

Do you offer educational resources?

Yes, we provide online courses, seminars, and publications like the Color Voodoo book series. These resources cover color theory, marketing applications, and practical implementation for professionals.