Business Details
47 Years
experience
Emergency
services
Your Trusted PR Partner in Honolulu, Hawaii
Established in 1979, Stryker Weiner & Yokota Public (SWAY) is a locally owned full-service public relations firm with nine dynamic professionals. Our team specializes in strategic communications, crisis management, media relations, and community engagement, serving clients such as the James Campbell Company, Castle & Cooke Hawaii, and the Hawaii Community Foundation. We pride ourselves on understanding our clients' businesses deeply, adapting our strategies to align with their corporate culture, and delivering results through a combination of local knowledge and global partnerships. As a member of Worldcom Public Relations Group, we provide clients access to communications expertise across 95 cities on six continents.Our award-winning team has counseled clients on high-profile issues including geothermal energy, rapid transit, and land use, while maintaining a commitment to cost-effectiveness and goal-oriented outcomes. We have executed dozens of strategic PR plans, managed crisis communications, coordinated large-scale community events, and developed hundreds of promotions through radio and TV partnerships. Our success in initiatives like the Hilton Hawaii Spirits of Aloha Press Trip and the APEC 2011 Global Communications Program demonstrates our ability to create impactful, measurable campaigns that exceed client expectations.
Services
Travel Marketing
Public Affairs
Corporate Positioning
Crisis Management
Media Relations
Special Events
Social Media
Coalition Development
Details
- Year established: 1979
Highlights and features
- We have over 40 years of experience in Hawaii's public relations landscape
- Our team includes PRSA and IABC award-winning professionals
- We maintain a 24/7 crisis communications capability
- Our staff holds deep relationships with local and national media outlets
- We combine local cultural understanding with global PR network resources
What people say
Award-winning campaigns
Strong media relationships
Cultural understanding
Measurable results
Event execution excellence
Services
Travel Marketing and Promotions
We create immersive travel experiences that connect media with destinations. Our campaigns combine craft beverage trends with luxury hospitality to generate measurable media exposure. By coordinating multi-island itineraries and industry partnerships, we position clients as premier travel destinations while achieving specific marketing objectives through strategic press engagement.
Crisis Management
Our team develops proactive crisis communication strategies and response protocols. We help clients navigate controversial issues through message development, media training, and stakeholder engagement. With experience handling geothermal energy disputes and large-scale event crises, we protect organizational reputations through transparent, timely communication while maintaining client objectives.
Media Relations
We cultivate relationships with local and national media outlets to secure strategic coverage. Our services include press release distribution, story pitching, and media training. Through our extensive contacts, we arrange press trips, coordinate interviews, and develop content that positions clients as industry thought leaders while achieving specific publicity goals.
Special Events
We design and execute events that create community engagement and media opportunities. From cultural festivals to corporate celebrations, we handle logistics, marketing, and media coverage. Our approach combines traditional elements with modern trends to attract diverse audiences while ensuring measurable outcomes through attendance tracking and media impression metrics.
Public Affairs
We bridge the gap between organizations and public policy through strategic communications. Our services include coalition development, community relations, and policy advocacy. With experience in both executive and legislative branches, we help clients navigate regulatory environments while building partnerships between private entities and government organizations through transparent, ethical communication.
People
Neal M. Yokota
President and Chief Executive Officer
Public relations expert with over 30 years of experience in crisis communications and media relations. Specializes in Hawaii business issues and community engagement. Holds bachelor's degree in advertising from Michigan State University.
Dawn L. Hirai
Executive Vice President
Corporate communications specialist with extensive public policy experience. Former advisor to Hawaii Governor and House Vice Speaker. Focuses on media relations and strategic counsel for major Hawaii corporations and foundations.
Krislyn M. Hashimoto
Senior Vice President
Travel industry PR expert with experience in resort launches and destination marketing. Oversees travel division with expertise in hospitality public relations and event coordination for major hotel brands across multiple islands.
Questions
What industries does Stryker Weiner & Yokota specialize in?
We specialize in hospitality, real estate, government relations, community affairs, and corporate communications with deep expertise in Hawaii's unique business environment.
Can you handle crisis communications for large organizations?
Yes, our team has extensive experience managing crisis communications for major clients including Kyo-ya Hotels & Resorts and the James Campbell Company.
Do you work with international clients?
Through our Worldcom Public Relations Group partnership, we coordinate global communications strategies across six continents while maintaining local market expertise.
What types of events have you managed successfully?
We've executed high-profile events like the APEC 2011 Leaders Week program, Hilton Hawaii Spirits of Aloha Press Trip, and the Kauai Poke Festival.
How do you measure PR campaign effectiveness?
We track media impressions, audience reach metrics, and tangible business outcomes demonstrated through case studies like our 10.5 million online audience campaign for Hilton Hawaii.
