Business Details
Custom Signage & Visual Decor Solutions
Graphics Systems has been a leader in creating custom interior signage and environmental graphics since the 1950s. As the largest interior sign manufacturer in the United States, we operate from three strategic locations in Cookeville, TN; Brunswick, ME; and Wichita, KS, serving iconic brands across hospitality, retail, healthcare, and senior living sectors. Our expertise spans ADA-compliant signage, visual decor, 3D print solutions, and cutting-edge digital wayfinding with augmented reality. With over 67 years of experience, we combine time-tested craftsmanship with innovative technology to deliver solutions that elevate branded environments. Our commitment to sustainability is demonstrated through G7 Color Certification, plastic reclamation programs, and recognition in Marriotts Supplier Sustainability Assessment Program.Our team of seasoned professionals follows a rigorous five-step processfrom ideation to installationto ensure precision and client satisfaction. We maintain partnerships with industry leaders like Marriott Bonvoy, Amazon, and the NFL, reflecting our reputation for quality and reliability. Our nationwide service network, supported by 200,000+ square feet of manufacturing space, ensures efficient project execution. We prioritize employee well-being and workplace culture, fostering values of empathy, integrity, and accountability. Our accolades, including Green Scene awards for sustainability, underscore our dedication to environmental responsibility. By integrating advanced fabrication techniques with client-centric design, we transform spaces into immersive brand experiences.
Services
ADA Signage
Visual Decor
3D Print Signs
Digital Wayfinding
Augmented Reality
Outdoor Business Signs
Signage Design
Installation Services
Acrylic Reclamation
Custom Shop Services
Highlights and features
- We offer 67+ years of specialized expertise in commercial signage solutions.
- Our patented augmented reality technology enhances navigation and brand storytelling.
- G7 Color Certification ensures consistent, high-quality print results across projects.
- Nationwide service with three manufacturing facilities for efficient delivery.
- Sustainability-focused practices include plastic reclamation and eco-friendly materials.
Associations and certifications
- IDEAlliance (G7 Color Certification)
Services
ADA Signage
We design and manufacture ADA-compliant signage that meets federal accessibility standards while maintaining brand aesthetics. Our solutions include tactile elements, Braille, and high-contrast visuals for commercial spaces. Clients benefit from our expertise in regulatory requirements and seamless integration with interior design.
Visual Decor
Our visual decor services transform retail and hospitality environments through dimensional graphics, custom murals, and thematic elements. We use advanced fabrication techniques to create immersive brand experiences that enhance customer engagement and reinforce brand identity in commercial spaces.
Digital Wayfinding
We implement digital wayfinding systems using augmented reality technology to improve navigation in complex spaces. This solution allows users to access real-time directional information through mobile devices without requiring internet connectivity or QR codes for enhanced user experience.
Installation Services
Our nationwide installation network ensures precise execution of signage and decor projects across multiple locations. We provide 24-hour post-installation reporting with imagery and coordinate logistics to minimize disruption while maintaining compliance with local building codes and regulations.
Acrylic Reclamation
We offer a closed-loop acrylic recycling system that repurposes existing signage materials to reduce waste. This service includes collection, processing, and analytics on carbon emission reductions, helping clients achieve environmental goals while maintaining brand consistency across locations.
People
Bob Tate
President
Bob Tate became President of Graphics Systems in 2024 after serving as CFO since 2018. He brings extensive financial leadership experience from roles at Orchid Orthopedic Solutions, IMDS, and Flextronics, with an MBA from the University of South Carolina.
Bryan Hara
Chief Revenue Officer
Bryan Hara leads revenue growth initiatives as Chief Revenue Officer, leveraging 19 years of experience in client engagement and international business development from his tenure at Schawk Inc. and corporate real estate sales in Beijing.
Lee Brantley
Chief People Officer
Lee Brantley oversees HR operations with 30+ years of experience in human resources, progressing through leadership roles at Graphics Systems since 2010. He focuses on workplace culture, talent development, and employee wellness programs.
Josh Wolfgram
Head of Operations, Dcor Signage Division
Josh Wolfgram manages operations for the Dcor Signage Division from Brunswick, ME, bringing expertise in procurement and manufacturing operations gained over two decades with Graphics Systems and a degree in Graphic Communications from Clemson University.
Karly Gordon
Sr. Director of Preproduction & Customer Experience
Karly Gordon leads preproduction and customer experience initiatives with a decade of signage industry experience, combining technical expertise in graphic design with project management skills to optimize client workflows and operational efficiency.
Questions
What types of signage does Identity Group specialize in?
We specialize in ADA-compliant signs, visual decor, 3D print solutions, digital wayfinding, and augmented reality signage for commercial spaces.
Do you offer nationwide installation services?
Yes, we provide nationwide installation through a network of qualified partners, ensuring consistent quality across all locations.
How does Identity Group support sustainable practices?
We use recyclable materials, maintain G7 Color Certification for print efficiency, and operate an acrylic reclamation program to reduce waste.
Can you create custom branded environments for retail spaces?
Yes, we design and implement custom visual merchandising solutions, including POP kits, store wraps, and department headers for retailers.
What technology do you use for wayfinding solutions?
Our digital wayfinding uses augmented reality to create interactive navigation experiences without requiring QR codes or Wi-Fi.
