Business Details
27 Years
experience
Trusted Casino Marketing & Loyalty Program Solutions
Mark It Smart has been a trusted partner in loyalty and incentive merchandise for over 27 years, specializing in casino marketing and continuity programs. Founded on principles of honesty and reliability, we deliver tailored solutions for VIP services, incentive merchandise, and continuity programs to gaming facilities and corporate clients nationwide. Our collaborative approach prioritizes client success through quality-driven strategies, innovative digital rewards, and exclusive brand partnerships. With a dedicated team managing projects from inception to completion, we ensure seamless execution of loyalty initiatives, including shopping sprees, fitting events, and on-site staffing support. Our expertise extends to dynamic marketing materials like lifestyle videos, direct mailers, and premium photography, all designed to amplify client ROI.Backed by a nationwide network of 12 sales offices and 5 warehouses, we guarantee timely delivery of high-impact programs. Recognized for our progressive mindset, we curate trending products and travel experiences that foster customer retention. Client testimonials highlight our exceptional service, with industry leaders praising our reliability and creative problem-solving. As a family-owned business since 1999, we remain committed to integrity, treating every client partnership as a long-term investment. Our mission is to transform complex marketing challenges into inspiring collaborations that drive measurable results.
Services
Continuity Programs
VIP Incentive Merchandise
Digital Rewards
Fitting Events
Shopping Sprees
Promotional Products
Lifestyle Video Production
Travel Experiences
Direct Mail Campaigns
Event Staffing Support
Details
- Year established: 1999
Highlights and features
- We offer 27+ years of specialized expertise in gaming industry loyalty programs
- Our nationwide network includes 12 sales offices and 5 strategic warehouses
- We provide end-to-end program management from concept to completion
- Our team includes certified professionals with gaming compliance expertise
- We maintain a 98% on-time delivery record for program execution
What people say
Transformed our continuity program
Exceptional service and dedication
Innovative gifting solutions
Seamless event support
Record-breaking results
Services
Continuity Programs
Ongoing reward systems designed to maintain customer engagement through consistent incentives. These programs help gaming facilities retain patrons by offering tiered rewards and exclusive experiences. Our solutions combine physical merchandise, digital rewards, and travel opportunities to create comprehensive loyalty strategies.
VIP Incentive Merchandise
High-value branded products for casino VIPs including exclusive apparel, electronics, and luxury items. We source from a network of licensed brands and provide customization options to align with client branding. Our inventory includes both in-stock and custom-order items for immediate fulfillment.
Digital Rewards
Online platform for personalized digital gift selection featuring branded products. Users access a curated catalog through a branded interface with tracking capabilities. This solution combines the appeal of physical merchandise with the convenience of digital distribution for modern loyalty programs.
Fitting Events
On-site sizing and product education sessions for branded merchandise. Our team conducts fittings to ensure proper sizing, provides care instructions, and educates recipients about product authenticity. These events enhance satisfaction while reducing return rates for distributed merchandise.
Shopping Sprees
Curated in-person or virtual shopping experiences for loyalty rewards. Participants select from exclusive brand collections through a managed platform that tracks spending and preferences. These programs combine the excitement of shopping with brand promotion opportunities for gaming facilities.
People
Mark Ditteaux
Founder and CEO
Founded Mark It Smart in 1999 with a vision to revolutionize gaming industry marketing. Under his leadership, the company grew from a home-based operation to a national leader in loyalty programs. He maintains strategic oversight while ensuring client satisfaction remains the company's priority.
Josh Behm
Wisconsin Regional Account Director
Manages client relationships across the Midwest region with a focus on casino marketing strategies. Brings extensive gaming industry experience to develop tailored loyalty solutions that drive customer retention and revenue growth for clients in his territory.
Kristine Benson
California Executive Vice President
Oversees operations in California with 15+ years of experience in gaming marketing. Leads strategic initiatives for major casino clients while maintaining the company's commitment to quality and innovation in loyalty program execution.
Blake Hersh
Chief Operating Officer
Manages day-to-day operations and ensures efficient delivery of all client programs. Focuses on maintaining the company's 98% on-time delivery record while implementing process improvements across logistics and fulfillment operations.
Ryan Paradee
Vice President - Gaming
Develops strategic partnerships with gaming facilities nationwide. Leverages deep industry knowledge to create customized loyalty solutions that align with casino marketing objectives and player engagement goals.
Questions
What casino marketing services do you offer?
We provide continuity programs, VIP incentives, digital rewards, shopping sprees, fitting events, and promotional products tailored for gaming facilities.
How do your loyalty programs work?
Our programs combine exclusive branded merchandise, travel experiences, and digital gifting platforms to create engaging customer retention strategies.
Do you serve gaming facilities nationwide?
Yes, we support clients across the US through 12 sales offices and 5 warehouses with nationwide logistics coverage.
What sets your services apart?
Our 27+ years of gaming industry expertise, exclusive brand partnerships, and end-to-end program management differentiate our solutions.
Can you handle event logistics?
We provide complete event support including on-site staffing, display setup, and gift distribution for casino promotions.
