Business Details
39 Years
experience
Your Trusted Recruitment Marketing Partner in Saint Louis, MO
Founded in 1987, Mediacross has spent over three decades pioneering innovative recruitment marketing strategies. Our full-service agency combines customized approaches with award-winning creative to deliver measurable results for clients across higher education, government, and B2B sectors. With expertise in multi-channel campaigns, we specialize in bridging online and offline media to create cohesive, audience-focused solutions.Our core valuesadaptability, collaboration, integrity, and curiositydrive every partnership, ensuring we remain ahead of industry trends while maintaining transparency and accountability. Our team of seasoned professionals, including experts in strategy, technology, and creative development, works as an extension of client teams to maximize value and achieve long-term success.
Services
Recruitment Marketing Strategy
Digital Campaign Management
Web Development
Video Production
CRM Integration
Brand Development
Social Media Strategy
Data Analytics
Details
- Year established: 1987
Highlights and features
- 30+ years of specialized recruitment marketing experience across diverse sectors
- Full-service agency combining strategy, creative, and digital innovation under one roof
- Award-winning campaigns proven to increase enrollment and brand engagement
- Client-centric approach with dedicated teams acting as organizational extensions
- Proprietary VizVid CRM-integrated software for personalized video marketing solutions
What people say
Award-winning creative
Data-driven strategies
Proven results
Collaborative approach
Industry expertise
Services
Recruitment Marketing Strategy
Develop customized multi-channel campaigns combining print and digital media to target prospective students and professionals. Our data-driven approach includes market research, persona development, and competitive analysis to create cohesive brand messaging that drives conversion. With 30+ years of experience in higher education marketing, we help institutions increase visibility and enrollment numbers through strategic outreach initiatives.
Digital Campaign Management
Implement and optimize digital marketing campaigns across social media, search engines, and streaming platforms. Our team uses IP targeting, retargeting, and predictive modeling to enhance audience engagement while providing real-time analytics through custom dashboards. This comprehensive approach ensures measurable ROI for clients seeking to improve their digital presence and conversion rates.
Web Development
Create responsive, user-friendly websites and microsites tailored to institutional branding requirements. Our developers specialize in CRM integration, marketing automation, and data migration to ensure seamless digital experiences. From landing pages to full-scale web applications, we build scalable solutions that align with both technical specifications and marketing objectives.
Video Production
Produce professional video content for recruitment campaigns, including branded storytelling, campus tours, and personalized admissions materials. Our services cover scripting, on-location filming, motion graphics, and post-production editing. Paired with VizVid software, we deliver targeted video messages that enhance engagement and improve communication effectiveness for educational institutions.
CRM Integration
Implement and optimize customer relationship management systems for enrollment marketing. Our proprietary VizVid platform enables personalized video messaging integrated with existing CRM infrastructure. We specialize in API development, data migration, and automation workflows that streamline communication processes while improving lead nurturing and conversion tracking capabilities.
People
Jennifer Umali
CEO
With over 20 years in recruitment marketing, Jennifer leads Mediacross' strategic operations while maintaining active client engagement. Her expertise in managing complex marketing initiatives has driven the agency's growth in competitive markets.
Gretchen Borzillo
VP, HR & Operations
SHRM-certified HR leader specializing in organizational development and operational efficiency. Gretchen oversees personnel management and cross-functional initiatives that maintain Mediacross' collaborative workplace culture and service excellence.
Mike Amelung
VP of Technology
Digital solutions architect with expertise in web development and CRM integration. Mike leads technical teams in creating innovative software applications and marketing automation systems that power Mediacross' client campaigns.
Questions
What services does MediaCross offer?
We provide recruitment marketing strategy, digital campaign management, web development, video production, and CRM integration services tailored to higher education, government agencies, and B2B clients.
How long has MediaCross been in business?
MediaCross has specialized in recruitment marketing solutions since 1987, delivering multi-channel campaigns for over 35 years across education and public sectors.
How do you measure campaign success?
We use predictive modeling, online dashboards, and ROI analysis to track campaign effectiveness while providing regular optimization recommendations based on performance metrics.
What industries do you serve?
While we specialize in higher education marketing, we also work with government agencies and B2B organizations seeking recruitment and retention solutions through multi-channel strategies.
