Business Details
39 Years
experience
Your Premier Dance Supply Destination
Founded in 1987 by Jim Gilfoy and Dale Emerman, our company has grown from a niche gift shop into one of the largest ballroom dance merchandise suppliers in the United States. With over 35 years of combined industry experience, we specialize in providing premium dance footwear, apparel, and accessories for both social and competitive dancers. Our team of experts, including former dance champion Dale Emerman and creative designer Eduardo Brener, brings deep industry knowledge to curate products that meet professional standards.We maintain strict quality control by sourcing most products from American manufacturers while offering personalized service through our Anaheim retail location and studio events. Our commitment to dance excellence is demonstrated through our featured appearances on major television productions and film projects.
Services
Dance Shoes
Costume Jewelry
Hair Accessories
Performance Attire
Gift Certificates
Details
- Year established: 1987
Highlights and features
- 35+ years serving dance professionals and enthusiasts
- Exclusive jewelry and accessories designed by Eduardo Brener
- Personalized fittings by experienced dance champions
- Featured in major dance productions and films
- Extensive product selection for all dance styles
Services
Dance Shoes
We offer premium dance shoes for Latin, ballroom, and salsa styles. Our collection includes brands like Ray Rose and Stephanie with features like flex split soles and patent leather finishes. Each pair combines performance engineering with elegant design for both amateur and professional dancers.
Costume Jewelry
Our crystal-studded jewelry collection enhances dance performances with pieces like aurora borealis belts and stoned hair accessories. Designed by Eduardo Brener, these items feature stretch waistbands and secure fastenings for stage-ready durability while maintaining sophisticated aesthetics.
Performance Attire
We provide competition and practice wear including Latin dresses, American smooth skirts, and men's formal dance attire. Our garments use stretch lace and satin materials for freedom of movement while maintaining professional presentation standards for various dance disciplines.
Hair Accessories
Our specialized hair accessories combine functionality with stage-ready sparkle. Featuring stretchable bases and secure crystal embellishments, these pieces withstand rigorous dance movements while complementing performance costumes with elegant finishing touches.
Gift Certificates
We offer flexible gift certificates in $100 denominations for dance enthusiasts. These digital vouchers provide access to our complete product range, making them ideal for dancers seeking specific items or studio instructors purchasing class supplies.
People
Dale Emerman
Owner
Dance champion and business owner Dale Emerman has specialized in dance merchandise since 1987. As a former U.S. Amateur American Rhythm Champion, he brings competitive expertise to product selection and customer service.
Eduardo Brener
Partner
Creative partner Eduardo Brener combines artistic vision with business operations. His jewelry and accessory designs elevate the company's product line while maintaining practical functionality for dance performance requirements.
Questions
What dance styles do you cater to?
We specialize in ballroom, Latin, and salsa dance supplies including shoes, apparel, and accessories for both social and competitive dancers.
Do you offer custom design options?
Yes, Eduardo Brener creates custom jewelry and hair accessories with specialized crystal arrangements and stoned embellishments for performance wear.
Can I try items before purchasing?
We offer in-person fittings by appointment at our Anaheim store and attend California dance studio events for product trials.
Are your products made in the USA?
Most items in our collection are manufactured domestically, including our exclusive jewelry and accessory lines.
What payment methods do you accept?
We accept major credit cards including American Express, Discover, Mastercard, and Visa for both online and in-store purchases.
